Business Details
41 Years
experience
Your Trusted Marketing Intelligence Partner
Marshall Marketing has been a trusted leader in marketing intelligence for over 40 years. We specialize in delivering high-quality consumer research, strategic analysis, expert consultation, and continuous training to empower businesses across diverse industries. Our team combines decades of experience with advanced methodologies to design customized research programs tailored to each client's unique needs. With a nationwide presence in over 130 markets, we serve media companies, retailers, healthcare providers, financial institutions, and more. Our proprietary research systems, including telephone and online surveys, provide actionable insights that drive effective marketing strategies. We pride ourselves on unmatched customer service and a proven track record of helping clients maximize their advertising investments.Our team of seasoned professionals brings over 150 years of combined experience in media, retail, and advertising agency operations. We are committed to innovation, utilizing cutting-edge technology and data-driven approaches to stay ahead in a rapidly evolving industry. Our long-standing partnerships with major broadcast companies and local businesses underscore our reputation for reliability and excellence. Whether you need consumer behavior analysis, media habit studies, or post-sales evaluations, we provide comprehensive solutions that translate research into tangible results. Our dedication to client-focused selling and superior research quality has made us a preferred partner for organizations seeking to enhance their market position.
Services
Telephone Surveys
Online Surveys
Website User Surveys
Consumer Behavior Research
Media Habits Analysis
Customer Satisfaction Studies
Demographic Profiling
Post-Sales Analysis
Political Polling
Employee Satisfaction Surveys
Details
- Year established: 1985
Highlights and features
- We offer 40+ years of expertise in marketing research and strategic analysis.
- Our team has 150+ combined years of experience in media and retail industries.
- We serve clients in over 130 markets nationwide with customized research solutions.
- Our proprietary systems deliver actionable insights for measurable business growth.
- We maintain long-term partnerships with major broadcast companies and local businesses.
Services
Telephone Surveys
Our telephone surveys utilize advanced 83-line/CATI technology to ensure timely completion with statistical accuracy. We handle surveys of all sizes year-round, providing reliable data for marketing strategy development. This method is ideal for reaching broad demographics and gathering detailed consumer insights.
Online Surveys
We conduct innovative online surveys with rapid turnaround times using the latest data collection techniques. These surveys offer flexible participation options and real-time analytics for businesses seeking immediate consumer feedback. Our digital platform supports complex question formats and demographic tracking.
Website User Surveys
Our qualitative website user studies go beyond basic metrics to provide comprehensive demographics, section ratings, and user preference data. We help businesses optimize digital platforms through detailed visitor behavior analysis and email capture capabilities for follow-up engagement.
Consumer Behavior Research
We analyze shopping patterns, lifestyle profiles, and generational dynamics to identify market opportunities. Our research includes AmeriScan socio-dynamics profiling and Net Promoter Score assessments to measure customer loyalty and satisfaction across industries.
Media Habits Analysis
We study media consumption patterns across television, radio, print, and digital platforms. Our analysis helps media companies understand audience preferences, optimize content delivery, and develop targeted advertising strategies based on verified consumer behavior data.
People
Craig Marshall
Chairman
With 30+ years in broadcasting and marketing research, Craig founded Marshall Marketing in 1985. He pioneered client-focused selling strategies and developed the Target Dollar$ Marketing System. A sought-after speaker, he holds degrees from Ford Motor Company's executive programs and continues to shape industry standards.
Rich Kinzler
President/CEO
With 35+ years at Marshall Marketing, Rich oversees operations and sales strategy. He transitioned from broadcast research to lead company growth since 1987. His expertise in local market intelligence has expanded our client base across 130+ markets while maintaining quality research standards.
Tim Marshall
Executive Vice President/COO
Tim has spent 20+ years mastering all aspects of marketing research operations. As COO since 2017, he ensures seamless implementation of client projects. His career began as an intern at Robert Morris University, progressing to manage nationwide research initiatives and client consulting services.
Cynthia Bridges
VP/Research Sales & Consultant
With 30+ years in media research and strategic consulting, Cynthia leads survey design for diverse clients. Holding MS in Communications from University of Tennessee, she combines academic expertise with practical experience in media planning and audience analysis for broadcast and advertising clients.
Kat Crow
Research Sales & Consultant
Kat brings 25+ years of marketing research experience across broadcast sales and advertising. Based in Denver, she specializes in strategic direction for media clients. A Colorado State University-Pueblo graduate, she focuses on exceeding revenue goals through data-driven sales strategies and superior client service.
Questions
What industries does Marshall Marketing serve?
We work with media companies, retailers, healthcare providers, financial institutions, auto dealers, and non-profits across 100+ business categories.
How long has Marshall Marketing been in business?
We've provided marketing research solutions since 1985, with our team's combined experience exceeding 150 years in the industry.
What research methodologies do you use?
We offer telephone surveys (83-line/CATI), online surveys, website user studies, and customized data collection methods tailored to client needs.
Do you operate nationally?
Yes, we serve over 130 markets nationwide with regional offices in Pittsburgh, Denver, Knoxville, Los Angeles, and other key locations.
How are survey results delivered?
Data is provided in ASCII format, presentation-ready software, and printed copies with comprehensive analysis and actionable recommendations.
Can you help with digital marketing strategies?
Our website user surveys analyze digital engagement patterns to optimize online platforms and improve customer conversion rates through data insights.
