Hoffmann Murtaugh

Business Details

Your Trusted Integrated Media Partner in Pittsburgh, PA

At Hoffmann Murtaugh, we specialize in transforming fragmented media efforts into unified, ROI-driven strategies. Our team delivers proven media solutions for ambitious brands across all digital and traditional channels, combining strategic planning, execution, and measurement. With expertise spanning B2B, B2C, and D2C sectors, we navigate complex media landscapes to ensure measurable results. Our proprietary MeaSURE framework activates data to simplify complexity, establish full-funnel visibility, and enable predictive decision-making. We pride ourselves on crafting brand strategies that resonate across touchpoints, creating scroll-stopping content and scalable influencer programs.

Our analytics and attribution models turn marketing data into actionable business intelligence, while our PR and communications efforts build trust and industry influence. As a fully remote agency with collaborative workspaces in key cities, we attract top talent nationwide to deliver localized impact. Founded on the principle of proving media performance, we empower marketers to justify investments and optimize outcomes with confidence.

Services

Brand Strategy Integrated Media Content & Creative Analytics & Attribution Influencer & Social PR & Communications

Highlights and features

We deliver data-driven media strategies proven across B2B, B2C, and D2C sectors
Our proprietary MeaSURE framework transforms fragmented data into actionable insights
We create scalable influencer programs aligned with brand objectives and ROI
Our team combines 15+ years of experience navigating complex media landscapes
We offer localized impact through a nationwide network of remote marketing experts

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Services

Brand Strategy

We develop strategic brand frameworks that drive relevance across all touchpoints. Our approach combines market research, audience insights, and competitive analysis to create positioning that resonates with target audiences while aligning with business objectives. By ensuring media strategies support core messaging, we help brands achieve consistent market presence and measurable growth across digital and traditional platforms.

Integrated Media

Our full-funnel media strategies coordinate paid, earned, shared, and owned channels to maximize campaign effectiveness. We implement cross-platform activation plans that align messaging with audience behavior patterns while maintaining budget efficiency. Through continuous optimization and performance tracking, we ensure media investments deliver measurable business outcomes across both established and emerging platforms.

Content & Creative

We produce audience-specific content that transforms strategic objectives into engaging experiences. Our creative team develops scroll-stopping visual and written assets tailored to each platform's unique requirements. By aligning creative execution with data-driven insights, we ensure content not only captures attention but also drives meaningful engagement and conversion across all digital channels.

Analytics & Attribution

Our data specialists convert marketing metrics into actionable business intelligence. Using advanced attribution modeling and customized reporting dashboards, we identify what marketing elements drive results. This approach enables clients to make informed decisions about media allocation while demonstrating clear ROI through measurable performance indicators across the customer journey.

PR & Communications

We develop strategic communications plans that build brand authority and industry influence. Our team crafts compelling narratives that earn media coverage while managing crisis communications when needed. Through targeted outreach and relationship-building with key stakeholders, we help brands maintain positive public perception and strengthen market position across traditional and digital channels.

People

Shea H Murtaugh

CEO & Founder

As CEO and Founder, Shea H Murtaugh leads with 15+ years of integrated media expertise. He established Hoffmann Murtaugh to bridge marketing strategy with measurable outcomes, focusing on data-driven decision-making and cross-channel optimization.

Renee Vandall

Managing Director

Renee Vandall oversees strategic operations with extensive experience in media planning and client relations. She ensures seamless execution of integrated campaigns while maintaining alignment with client business objectives across multiple industry sectors.

Aimee Brown

VP, Media Strategy

Aimee Brown develops data-informed media strategies for national and global clients. With expertise in audience targeting and platform-specific optimization, she specializes in creating efficient cross-channel media plans that deliver measurable business results.

Melissa Kelly

Account Director/Communications Supervisor

Melissa Kelly manages client communications and account strategy with focus on brand positioning. She coordinates cross-functional teams to ensure consistent messaging across all channels while maintaining strong client relationships through transparent communication.

Karl Christmann

Associate Director of Programmatic

Karl Christmann leads programmatic advertising initiatives with technical expertise in automated media buying. He specializes in optimizing real-time bidding strategies and implementing data-driven targeting solutions to maximize campaign performance across digital platforms.

Questions

What industries does Hoffmann Murtaugh specialize in?

We work across B2B, B2C, and D2C sectors with expertise in navigating complex media landscapes for global, national, and local clients across various verticals.

How does your MeaSURE framework improve marketing performance?

MeaSURE unifies data from CRM, media platforms, and analytics tools to provide full-funnel visibility, enabling predictive decision-making and clear attribution of marketing ROI.

Can you handle both digital and traditional media campaigns?

Yes, we offer integrated strategies across all channels including digital platforms, social media, and traditional media formats for comprehensive campaign management.

How do you measure campaign effectiveness?

We use customized analytics dashboards and attribution modeling to track performance metrics, providing transparent reporting that demonstrates clear return on marketing investments.

Do you work with remote teams and clients?

As a fully remote agency, we collaborate with clients nationwide using digital tools while maintaining physical workspaces in four key cities for in-person meetings.