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Business Details
35 Years
experience
Your Trusted Real Estate Agent in Pasadena, CA
Edward Uriarte launched his real estate career in 1991 with a mission to help families achieve homeownership and financial independence through real estate. Our systematic, trademarked approach guarantees client satisfaction and success, backed by accountability that sets us apart from typical agents. We offer a unique GUARANTEE Sale Program, ensuring homes sell at agreed-upon terms or we buy them ourselves. With a 97%+ success rate in selling homessignificantly higher than the industry averagewe leverage a database of 6,588+ active buyers to expedite sales. Our team consistently secures 4.9% higher sale prices than average agents through strategic marketing and industry expertise.

As a full-service provider, we handle listing, buyer representation, and relocation services across Los Angeles County. Our 25+ years of experience, combined with cutting-edge technology and traditional methods, ensures properties receive maximum exposure. We maintain transparency throughout transactions, offering performance guarantees without gimmicks. Our client-centric approach includes personalized consultations, home preparation guidance, and comprehensive market analysis. Backed by endorsements and a proven track record, we remain committed to innovative solutions in real estate transactions.
Services
Listing Agent Buyer Agent Relocation Services Home Valuation Market Reports
Details
  • Year established: 1991
Highlights and features
  • We have over 25 years of real estate experience in Los Angeles markets
  • Our team maintains a 97%+ success rate in selling homes
  • We offer a GUARANTEE Sale Program with accountability
  • We have access to 6,588+ active buyers in our database
  • Our homes sell for 4.9% more than industry averages
What people say
Masterful deal making skills Excellent relationship with sellers Calming influence during process Thorough and versatile service Well-mannered and experienced
Services
Listing Agent
Our comprehensive listing services include market analysis, home preparation guidance, and strategic marketing. We leverage a proprietary system to maximize exposure through online platforms, print media, and broker networks. With a 97%+ success rate, we ensure properties sell faster and for higher prices than industry averages.
Buyer Agent
We represent buyers with expert negotiation skills and access to 6,588+ active properties. Our team provides market insights, property comparisons, and bidding strategies to secure ideal homes. We streamline the purchasing process from initial search to closing, ensuring competitive advantages in multiple-offer situations.
GUARANTEE Sale Program
This unique program ensures homes sell within agreed timelines and price ranges or we buy them ourselves. Backed by performance guarantees, it eliminates market uncertainty while maintaining transparency throughout the transaction process.
Home Valuation
We provide accurate home valuations using comparative market analysis and current MLS data. Our assessments consider location, condition, and market trends to determine optimal pricing strategies for sellers.
Relocation Services
We facilitate seamless relocations with coordinated buying/selling strategies. Our local expertise covers Pasadena, San Marino, and Los Angeles areas, offering tailored guidance for clients moving within or to these markets.
People
Edward Uriarte
Real Estate Agent
Edward Uriarte has over 25 years of real estate experience in Los Angeles County. Specializing in guaranteed home sales, he maintains a 97%+ success rate and has facilitated over 1,200 transactions. His innovative approach combines technology with traditional methods.
Questions
What is Edward Uriarte's GUARANTEE Sale Program?
Our program ensures homes sell within agreed timelines and price ranges. If not, we buy the property ourselves, eliminating market uncertainty while maintaining transaction transparency.
Which areas do you serve?
We specialize in Pasadena, San Marino, Los Angeles, El Sereno, Highland Park, and North East Los Angeles areas with deep local market knowledge.
How do you help homes sell faster?
We leverage a database of 6,588+ active buyers, strategic marketing, and a proprietary system that has maintained a 97%+ success rate since 1991.
What makes you different from other agents?
We offer performance guarantees, consistently achieve 4.9% higher sale prices, and provide personalized consultations with comprehensive market analysis.
Do you work with first-time buyers?
Yes, we guide first-time buyers through the process, offering market insights and bidding strategies tailored to their specific needs and budget.
How are you compensated?
As a traditional agent, we earn commissions from successful transactions. Our GUARANTEE Sale Program includes clear terms outlined in listing agreements.
Reviews (6)
Alan Ichiriu
Dec 12, 2021 Report
I first met Edward on Zoom and our conversation was relaxed and informative and he had a very pleasant demeanor and positive attitude that made it easy for me to select him as my selling agent. He was prompt and knowledgeable about the market and in particular my area. Any angst-ridden questions that I threw at him were answered with easy to understand language and he was not comfortable until he was sure that I completely understood. I never found Edward to be pushy, in fact quite the opposite, he was super patient, even helping me move furniture. Step by step, he had a plan to prep my house for
George Hatcher Sr
Dec 04, 2021 Report
Selling a home is emotionally and physically exhausting. Thanks to the incredible efforts of Edward Uriarte helping secure the right buyer and helping us through our transaction he and his teams dedication to us and our family made the process of selling our 4-story home in Pasadena smooth, and help us secure a temporary lease in the process to make it a seamless transition all around. Our home Edward sold is pictured below.
George and Amelia H. | Sold and Bought over 3 homes
Andrea K.
Nov 02, 2021 Report
In 2016, Edward Uriarte helped me find and buy a home in Calabasas. It was a terrific experience! When the time came to move on and sell this home, I was so very fortunate to once again have Edward on my side. He laid out market conditions, comps, and sales strategy. He and his team created a beautiful presentation and video walk-through, scheduled open houses, and vetted potential buyers, followed up with them, and also provided lender infos etc. as needed. He followed up with me after all showings, and kept me fully informed during the whole process. Once we zeroed in on the sale, he handled
Sparkle R.
Jul 20, 2021 Report
With out a doubt, I would highly recommend Edward to anyone looking to purchase or sell a property. Edward's honesty and trustworthiness throughout the process of selling my home speaks volumes. Edward featured my home in a digital format utilizing the latest computer technology to attract as many potential buyers as possible. Thank you Edward for selling my home at top dollar!
Carlyn Piccinini
Feb 01, 2021 Report
Positive:Professionalism,Responsiveness
Edward is an all around amazing realtor. Hes knowledgeable, patient, and professional. Mr. Uriarte has recently helped us buy and sell our homes. Hes a pleasure to with with and I wholeheartedly recommend him. Give him a call!
Homer D.
Jan 30, 2021 Report
Edward had been the one who sold my condo a few years back for a great price so naturally he would be the first person I would call when I was in the market for a new place. Of course he went above and beyond again, not only helping me find a place, but he also walked me through the finer points of buying a property and how to utilize it as an investment. He never failed to answer my texts and calls and was actually the one following up with me rather than the other way around. He helped me cross the Ts and dot the Is so that everything was in order when it came time to close. I ended up landing