Business Details
Landscape Business Coaching Experts
McFarlin Stanford was founded to address critical operational challenges faced by landscape businesses, combining decades of hands-on industry experience with proven coaching methodologies. Our team specializes in transforming back-office inefficiencies through tailored executive coaching, peer accountability groups, and financial expertise specific to the green industry. With a focus on three core pillarsPeople, Process, and Profitwe deliver actionable strategies that drive sustainable growth. Our ACE Peer Groups provide board-level advisory support, while our bookkeeping and recruiting services are built on industry-specific metrics.Backed by a network of seasoned professionals and a track record of success with over 300 companies, we offer site visits, accountability frameworks, and financial coaching to ensure measurable results. Our QuickBooks-certified team implements standardized practices that improve cash flow visibility and profitability. By prioritizing personalized service and industry-specific knowledge, we help landscape business owners achieve operational excellence and long-term success.
Services
Executive Coaching
Peer Groups
Bookkeeping
Recruiting
Leadership Development
Valuations
ACE Discovery Events
GROW Conferences
Financial Coaching
Human Resources
Highlights and features
- We offer ACE Peer Groups with 3 in-person meetings annually and accountability coaching.
- Our financial services use landscape-industry metrics for improved profitability tracking.
- We provide on-site executive coaching with proven frameworks for operational efficiency.
- Our recruitment team specializes in landscaping industry talent acquisition nationwide.
- We guarantee standardized bookkeeping processes starting at $2,500/month with QuickBooks integration.
Associations and certifications
- QuickBooks Certified ProAdvisor
What people say
Changed our business
Personalized service
Industry-specific metrics
Proven frameworks
Accountability partners
Services
Executive Coaching
Our executive coaching combines on-site visits and accountability frameworks to improve operational efficiency. Coaches work directly with leadership teams to implement standardized processes and resolve production or sales challenges. With industry veterans guiding strategy sessions, clients gain actionable insights to drive profitability and team accountability.
ACE Peer Groups
ACE Peer Groups provide board-level advisory support through three annual in-person meetings and monthly accountability calls. Facilitated by industry experts, these groups focus on high-level decision-making and best practices tailored to landscape businesses. Members receive exclusive access to executive coaches and discounted event pricing for sustained business growth.
Bookkeeping
Industry-specific bookkeeping services include standardized financial practices and 13-week onboarding plans. Our QuickBooks-certified team delivers monthly coaching sessions to improve profitability metrics. Starting at $2,500/month, this service provides cash flow management, payroll processing, and industry benchmark comparisons for landscape companies.
Recruiting
Specialized recruiting services focus on matching landscape companies with culturally aligned talent. Our team leverages industry networks to identify qualified candidates for key positions. We provide competitive compensation guidance and streamline hiring processes to build effective teams that support business growth objectives.
Leadership Development
Leadership development programs combine peer group learning and personalized coaching to enhance management capabilities. Participants gain tools for team accountability, operational efficiency, and strategic decision-making. The curriculum addresses common leadership challenges specific to the green industry with practical, field-tested solutions.
People
James Cali
Founding Principal
Co-founder with extensive landscape industry experience, James leads ACE Peer Groups and executive coaching initiatives. He specializes in operational frameworks and accountability systems for business growth.
Jason New
Founding Principal
Jason co-founded McFarlin Stanford to address back-office challenges in landscaping. He facilitates peer groups and provides strategic guidance for scaling landscape businesses through proven methodologies.
Chris Psencik
Partner & Vice President
Chris leads coaching programs focused on leadership development and process optimization. His expertise helps landscape companies implement scalable systems for sustainable growth.
Liz Helton
Chief Financial Officer
As CFO and QuickBooks-certified ProAdvisor, Liz develops financial metrics and leads bookkeeping services. She specializes in industry-specific accounting practices that improve profitability visibility.
Jennifer Murray
Executive Coach
Jennifer provides one-on-one coaching and valuation services. Her background in financial analysis helps landscape business owners make data-driven decisions for growth.
Questions
What is ACE Peer Group coaching?
ACE Peer Groups are accountability-based advisory programs with three annual in-person meetings, monthly check-ins, and executive coaching access for landscape business owners.
How does your bookkeeping service help landscape companies?
We implement industry-specific financial practices starting at $2,500/month, including cash flow management, payroll processing, and profitability metrics tailored to landscaping businesses.
Do you offer one-on-one executive coaching?
Yes, our executive coaching includes site visits, team sessions, and accountability frameworks. Clients can access coaches through ACE Peer Groups or direct scheduling.
What recruiting services do you provide?
We specialize in landscaping industry talent acquisition, matching companies with qualified candidates for leadership and operational roles using our industry network.
Are there events for professional development?
We host ACE Discovery sessions, GROW! Annual Conferences, and industry field trips focused on leadership development and operational excellence for landscape professionals.
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