Business Details
35 Years
experience
Your Trusted Subaru Dealer in Victor, NY
Van Bortel Subaru of Victor has been a trusted automotive partner since 1991, founded on principles of kindness, integrity, and exceptional service. As part of the Van Bortel Automotive Group and one of the nation's largest Subaru dealerships, we prioritize customer needs through personalized vehicle solutions, competitive pricing, and comprehensive support. Our team of certified professionals delivers expertise in new and certified pre-owned Subaru sales, financing, maintenance, and parts, ensuring long-term customer satisfaction. Recognized nationally by Subaru of America for our commitment to community and customer care, we align our operations with Subaru's Love Promise pillars. With decades of industry experience, we provide transparent guidance for selecting vehicles tailored to individual lifestyles, budgets, and preferences.Our service department, staffed by Subaru-certified technicians, offers routine maintenance, repairs, and genuine parts to maximize vehicle longevity. Located in Victor, NY, we serve Rochester, Syracuse, Webster, and Buffalo, offering convenient hours, express services, and amenities like shuttle transportation and loaner vehicles. Our financing experts help customers secure favorable lease and loan terms, while our inventory includes the latest Subaru models and multi-make used vehicles. Backed by manufacturer warranties and extended service agreements, we ensure peace of mind for every customer. Through philanthropy and local engagement, we uphold our founder Kitty Van Bortel's legacy of community leadership and automotive excellence.
Services
New Vehicle Sales
Used Vehicle Sales
Certified Pre-Owned
Financing Options
Service & Repairs
Parts Center
Express Service
Online Purchase
Trade-In Appraisal
Subaru Love Promise
Details
- Year established: 1991
Highlights and features
- We offer over 30 years of experience in Subaru sales and service.
- Our team includes Subaru-certified technicians for specialized care.
- We provide guaranteed trade-in values and transparent financing options.
- Our certified pre-owned vehicles include manufacturer-backed warranties.
- We maintain 7-day sales hours for customer convenience.
Services
New Vehicle Sales
Van Bortel Subaru offers the latest Subaru models including the Ascent, Crosstrek, Forester, and Outback. Our inventory features vehicles with advanced safety technology and all-weather capability. Customers receive personalized assistance to find vehicles matching their lifestyle and budget.
Certified Pre-Owned
Our certified pre-owned Subaru program provides rigorously inspected vehicles with extended warranties and additional perks. These cars undergo multi-point inspections and come with vehicle history reports, ensuring reliability and peace of mind for buyers.
Financing Options
The finance center offers competitive lease and loan rates for new and used vehicle purchases. Our experts help customers navigate financing options, including special programs for first-time buyers and military personnel, to secure affordable monthly payments.
Service & Repairs
Subaru-certified technicians perform routine maintenance and repairs using genuine parts. Services include oil changes, brake inspections, and recall management. We offer express service, loaner vehicles, and shuttle transportation for customer convenience.
Parts Center
Our parts department stocks genuine Subaru components and accessories. Customers receive expert guidance for DIY maintenance or professional installation. The center also offers pet-friendly accessories and seasonal items like winter tires.
People
Kitty Van Bortel
Founder
Founded Van Bortel Automotive Group in 1991, leading with kindness and integrity. Committed to customer satisfaction and community involvement in Victor and the Finger Lakes region. Her leadership established award-winning dealership standards.
Questions
What Subaru models are available at Van Bortel?
We offer all new Subaru models including Ascent, Crosstrek, Forester, Outback, and WRX, with inventory updated regularly to include current year models.
Do you have financing options for first-time buyers?
Yes, our finance center provides specialized programs for first-time buyers with competitive rates and flexible terms.
What service hours are available?
Our service department operates Monday-Saturday from 7:30 AM to 9:00 PM for customer convenience.
Are certified pre-owned vehicles inspected?
All CPO vehicles undergo rigorous multi-point inspections and come with detailed vehicle history reports.
Do you offer loaner vehicles during service?
Yes, we provide loaner vehicles for customers needing transportation while their Subaru is being serviced.
Reviews (4)
Naz Pakizegi
Oct 23, 2021
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Van Bortel Subaru, and especially Kyle Moore, went beyond the call of duty to make the stressful experience of buying a car as good as it could be. Having lost a car in the floods in New Jersey, there were not enough Subarus left in NJ to buy. So, I had to trek about 325 miles to near Rochester, to get one at Van Bortel. I really appreciated Kyle's many helpful ways: the straightforward negotiations with him on the phone, his timely responsiveness to phone and email communications, his willingness to facilitate the preparation of the paperwork ahead of time (as we were arriving late in the day
Dilan Gilluly
Oct 04, 2021
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In June of 2020, I traded up my 2015 Forester to a new 2020 Forester Sport with them, and was impressed by their professionalism and no-pressure sales environment. When my mom was looking to trade up her car, I decided to stop by with her to compare the deal offered by a more local to us dealer, and was glad that we did. The deal was more fair to her and she liked the new 2022 Legacy more than the cars the other dealership had on their lot. And she was also impressed about their professionalism and no-pressure sales environment.
Also, I did have one issue with my Forester (audio system) that went
Also, I did have one issue with my Forester (audio system) that went
Benjamin Carraway
Aug 22, 2021
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Only Subaru location worth going to in the Rochester area. The staff here is phenomenal and their service team treats you like family and isnt looking with dollar signs in their eyes.
Maureen Graham
Jul 15, 2021
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I recently needed to purchase a new to me car. It ultimately came down to purchasing from VanBortel or from another local auction site. While the auction site had the car that I really wanted, I decided to purchase from VanBortel because of the professionalism, the ease of the process and fully trusting them and their cars. And because of the reputation of their service department, I know my car will be in good hands for years to come.
