Business Details
28 Years
experience
Personalized Nutrition Programs in Los Angeles
For over 25 years, New Performance Nutrition has been dedicated to transforming lives through personalized health and wellness solutions. Our approach combines scientific rigor with individualized care, addressing the unique nutritional and fitness needs of each client. We work with diverse populations, from elite athletes to everyday individuals, creating tailored programs based on comprehensive medical evaluations and lifestyle assessments. Our team of experts utilizes advanced diagnostic tools like VO2 Max testing and Resting Metabolic Rate analysis to develop precise nutrition and training protocols.With a proven track record of success in weight management, athletic performance optimization, and chronic condition support, we maintain a strong commitment to evidence-based practices and continuous innovation in nutritional science. Our Los Angeles-based practice has served high-profile clients including Hollywood celebrities, professional athletes, and Fortune 500 companies, while maintaining accessibility for individuals seeking to improve their health.
Services
Weight Loss Counseling
Athletic Performance Nutrition
Metabolic Testing
Supplement Programs
Corporate Wellness
Prenatal Nutrition
Pediatric Nutrition
Diabetes Management
VO2 Max Assessment
Personalized Meal Planning
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of experience in personalized nutrition counseling
- Our programs combine medical science with individualized lifestyle assessments
- We utilize advanced diagnostic tools like VO2 Max metabolic testing
- Our team has worked with professional athletes and Hollywood celebrities
- We provide evidence-based solutions for weight management and chronic conditions
What people say
Life-changing results
Personalized approach
Expert knowledge
Effective programs
Professional staff
Services
Weight Loss Counseling
Our weight loss programs address individual metabolic needs through comprehensive assessments and personalized nutrition plans. We combine medical history evaluations with lifestyle analysis to create sustainable solutions for long-term weight management. Our approach focuses on improving overall health markers while achieving target weight goals through balanced nutrition and appropriate exercise protocols.
Athletic Performance Nutrition
Designed for professional athletes and active individuals, our sports nutrition programs optimize performance through tailored dietary strategies. We develop sport-specific fueling plans that enhance endurance, improve recovery times, and maximize training effectiveness. Our team works with athletes across multiple disciplines to meet competition requirements while maintaining optimal health and body composition.
VO2 Max Testing
This advanced diagnostic tool measures cardiovascular efficiency and caloric expenditure during exercise. The test results inform personalized training and nutrition plans that optimize fat burning and improve athletic performance. Our metabolic assessments help clients achieve precise fitness goals through data-driven recommendations for both exercise and nutrition protocols.
Supplement Programs
We offer pharmaceutical-grade supplements formulated to address specific health needs and support overall wellness. Our supplement recommendations are based on individual test results and health objectives, ensuring targeted support for metabolic function, immune health, and athletic performance. All products meet strict purity and efficacy standards for maximum effectiveness.
Corporate Wellness
Our corporate wellness programs improve employee health and productivity through customized nutrition education and workplace health initiatives. We address common workplace health challenges with practical solutions that reduce absenteeism and healthcare costs. Programs include group consultations, nutritional workshops, and personalized health assessments tailored to organizational needs.
People
Matt Mahowald
Founder & Owner
Matt Mahowald is a leading nutrition counselor with over 25 years of experience in performance nutrition. He has worked with Hollywood celebrities, Fortune 500 companies, and professional athletes across multiple sports disciplines. His expertise in developing personalized nutrition programs has made him a trusted advisor in both entertainment and athletic industries.
Questions
What types of clients do you work with?
We serve a diverse clientele including professional athletes, celebrities, corporate professionals, and individuals seeking health improvements.
Do you offer virtual consultations?
Yes, we provide remote appointments for follow-up consultations and ongoing program adjustments.
What makes your approach different from other nutritionists?
Our programs combine medical testing, personalized assessments, and evidence-based protocols tailored to individual biochemistry.
How long does it take to see results?
Most clients notice improvements within 4-6 weeks with consistent program adherence and regular follow-ups.
Do you accept insurance?
We do not bill insurance directly, but provide documentation for potential out-of-network reimbursement.
Are supplements required for the programs?
Supplements are recommended based on individual needs but not mandatory for all clients.
Videos
Reviews (2)
Brian Hendricks
Jan 17, 2020
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Matt is definitely the most knowledgeable person around when it comes to sports nutrition and supplements. He only works with the best supplement companies that are at the top of the game. He's a great guy and totally understands every person's unique health situation and their concerns. I've lost 70lbs, from 277 to 207 in the last year in great part to Matt analyzing and explaining how I should be eating and what supplements I need to take based on my blood work. I'm no longer pre-diabetic or on blood pressure medications and my doctors are all extremely happy with my health. I can't say enough
Jeremy Pollack
Sep 27, 2011
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I just started seeing Matt for weight loss and strength and conditioning purposes, as well as to help with figuring out how to eat right. The guy knows what he's talking about. He put me through a seriously comprehensive workup and testing to figure out the perfect plan for my nutrition goals. I'm on a serious diet and workout routine, and he's going to take me to optimal performance. In 2 weeks I can already see a difference in my body and a serious improvement in my energy throughout the day. Love it! He's a great nutritionist!
