Business Details
50+ Years
experience
New & Used Mitsubishi Vehicles in Tampa, FL
Ed Morse Mitsubishi has been a cornerstone of automotive excellence since 1946, rooted in family values and community impact. Founded by Ed Morse alongside his father, our dealership has evolved from a small rental fleet to a leading automotive group recognized nationally for integrity and customer-centric service. We prioritize transparency, ethical business practices, and enriching lives through every interaction. Over seven decades, our team has expanded across multiple states while maintaining a steadfast commitment to personalized service. Chairman and CEO Teddy Morse continues this legacy by integrating technological innovation with traditional customer care. Our team includes industry veterans like COO Randy Hoffman, whose leadership has driven exponential growth, and family members with over 60 combined years in automotive operations.We offer an extensive inventory of new and certified pre-owned vehicles, competitive financing options, and a state-of-the-art service department. Our military rebate program and community initiatives reflect our dedication to supporting local and national causes. With over 2,800 employees, we maintain rigorous standards for customer satisfaction recognized through numerous industry awards. Every aspect of our operation, from sales to service, is designed to provide lasting value and trust to Tampa Bay residents.
Services
New Vehicles
Used Vehicles
Certified Pre-Owned
Service Department
Collision Center
Parts Department
Online Financing
Test Drives
Military Rebates
Employment Services
Details
- Year established: 1946
Highlights and features
- We offer over 75 years of automotive expertise with family leadership.
- Our inventory includes 150+ new vehicles and certified pre-owned options.
- We provide exclusive military rebate programs for qualified buyers.
- Our team holds multiple national dealership of the year awards.
- We maintain 2,800+ employees dedicated to customer satisfaction.
Services
New Vehicles
We offer the complete lineup of new Mitsubishi vehicles including Outlander, Eclipse Cross, and Mirage models. Each purchase includes manufacturer warranties, cutting-edge technology, and fuel-efficient options. Our sales consultants help customers find the perfect vehicle matching their lifestyle and budget requirements.
Used Vehicles
Our certified pre-owned inventory features rigorously inspected vehicles with detailed history reports and reconditioning. Every used car undergoes multi-point inspections to meet manufacturer standards. Customers receive extended warranties and financing options comparable to new vehicle purchases.
Service Department
Our factory-trained technicians provide scheduled maintenance and repairs using genuine OEM parts. Services include oil changes, brake replacements, and diagnostic testing. The service center maintains extended weekday hours and weekend availability for customer convenience.
Military Rebates
Active military personnel and veterans receive exclusive $500 purchase rebates on eligible new vehicles. This program recognizes service members' dedication through financial incentives. Customers should consult sales staff for specific eligibility requirements and documentation.
Online Financing
The digital financing platform enables pre-approval submissions at any time. Customers receive personalized rate offers based on credit profiles. This streamlined process eliminates traditional paperwork while maintaining security and compliance standards.
People
Teddy Morse
Chairman & CEO
Third-generation automotive leader with hands-on experience across all dealership operations. Maintains active involvement in community initiatives like Boys & Girls Clubs of Broward County and Muscular Dystrophy Association fundraising.
Randy Hoffman
Chief Operating Officer
Strategic leader responsible for operational efficiency across 57 dealership locations. Implements best practices improving customer satisfaction metrics while managing national expansion initiatives for the automotive group.
Richard Danahy
Executive Director of Fixed Operations
Automotive industry veteran developing innovative service department processes. Focuses on productivity improvements and customer retention strategies through enhanced fixed operations performance.
Brian Danahy
Director of Dealer Operations
Specializes in optimizing dealership workflows to increase operational effectiveness. Implements standardized procedures across sales and service departments to maintain company-wide consistency and quality control.
Catherine Morse
Corporate Consultant
Driving digital transformation initiatives as e-commerce consultant for online retail strategies. Develops web-based solutions to enhance customer experience and streamline vehicle purchasing processes.
Questions
What vehicle brands do you sell?
We exclusively sell new Mitsubishi vehicles including Outlander, Eclipse Cross, and Mirage models.
Do you offer pre-owned vehicles?
Yes, we maintain a large selection of certified pre-owned vehicles with detailed inspection reports.
Are military discounts available?
Active military members receive exclusive $500 rebates on eligible new vehicle purchases.
What service hours do you offer?
Service department is available Monday-Friday 7:30AM-6:00PM and Saturday 8:00AM-4:00PM.
Can I apply for financing online?
Yes, our digital financing application allows pre-approval submissions at any time.
Do you provide test drive options?
Schedule test drives for any inventory vehicle through our website or by contacting sales staff.
Reviews (6)
Treysel Saladin
Jan 18, 2022
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Sales representative Manny made this process easy and pleasant. He's very knowledgeable and got me a great deal.
Marissa Fenner
Dec 31, 2021
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From the very start, it was such a great experience. Manny was helpful in answering questions and in taking time to learn what I was looking for in a vehicle to make sure it was a good fit. On the test drive, he was informative without being pushy about the vehicle. Then, when crunching numbers, he and the manager (so sorry I cannot remember the name as he primarily worked with my husband) were kind, professional and understanding. They treated us as people and not as dollar signs. Kevin in finance was extremely helpful and assured I knew what I was signing before I signed. As you can imagine
Chuck Silk
Nov 26, 2021
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I have bought four Cadillac's in a row and have spent all day there for each one this time I bought a mitsubishi and I was in and out i don't recall the gentleman's name but was very quick and efficient and I appreciate him getting in and out of there the paper work is what I hate about buying a new car. next car I will ask for anthony the sale's rep and the person that did the paper work. thank you so much Charles silk. look forward to doing
business with you again.
business with you again.
Stefan Ciobanu
Oct 22, 2021
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Very bad experience, sell me some useless products, and take advantage of my ignorance in car parts. They ask me to change Front wiper blades/refills replaced . At first I had no idea what is this, but after a search I understood. I used these 2-3 times in last last 3 years, I have no idea why they took $100 to change them? The back wiper, i never used at all. Their technique of making money from customers is very ugly. Not Recommend!
Jessica
Aug 24, 2021
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Waiting area was kept clean and tidy. Shelley was helpful and explained all details about my vehicles next service needs and they cleaned my car after the service was done. Overall I had a great experience. Thanks Ed Morse Mitsubishi!
Andrew Marrero
Apr 18, 2021
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As an employee of this wonderful Dealership, I highly recommend them for their integrity and no nonsense approach to assisting every customer with their vehicle needs and treating everyone with professionalism and respect. Our goal is to assist everyone with their vehicle needs and create Happy Customers!
