Business Details
Full-Circle Fundraising Solutions for Nonprofits
At TrueSense Marketing, we believe in amplifying the impact of charitable organizations through innovative, data-driven fundraising solutions. With over five decades of collective experience, our team specializes in Full-Circle Fundraising, integrating AI-powered predictive modeling, donor research, and multichannel strategies to build lasting donor relationships. Our approach combines technical expertise with a deep understanding of nonprofit missions, ensuring tailored solutions that maximize donor engagement and revenue.We pride ourselves on long-term partnerships, ethical stewardship, and a commitment to advancing the causes our clients serve. By maintaining a client-centered focus and investing in continuous innovation, we empower nonprofits to achieve sustainable growth and measurable impact across the United States and Canada.
Services
AI-Powered Modeling
Donor Research
Media Campaigns
Multichannel Strategies
Creative Development
Data Analytics
Production Services
Strategic Planning
Fundraising Consultation
Direct Mail Campaigns
Highlights and features
- We offer over 55 years of combined experience in nonprofit fundraising.
- Our team utilizes AI-powered predictive modeling to enhance donor engagement.
- We provide in-house digital and print production services for cohesive campaigns.
- Our client-centered approach ensures tailored strategies for each nonprofit's unique needs.
- We have a proven track record of raising over $300 million for our clients.
What people say
Responsive when I have a question
Made a true difference
Increased ROI
Support and guide you
Proven track record
Services
AI-Powered Modeling
Our AI-driven donor modeling identifies high-value prospects and optimizes campaign effectiveness through behavioral insights. This technology enables personalized communication strategies that increase donor retention while reducing acquisition costs. By analyzing hundreds of donor attributes, we create targeted approaches that deliver measurable ROI improvements for nonprofit clients.
Donor Research
We conduct comprehensive donor demographic analysis and behavioral studies to inform strategic decision-making. This research identifies giving patterns, preferences, and engagement opportunities that shape effective fundraising campaigns. Our data-driven approach helps nonprofits better understand their supporter base and develop targeted outreach strategies that resonate with different donor segments.
Multichannel Campaigns
Our omnichannel strategies combine direct mail, email, social media, and digital advertising to maximize donor reach. This approach creates cohesive brand experiences across multiple touchpoints while maintaining message consistency. By leveraging channel-specific strengths, we help nonprofits engage donors through their preferred communication methods, increasing overall campaign effectiveness and donor lifetime value.
Creative Development
We produce compelling storytelling content and persuasive fundraising offers tailored to nonprofit missions. Our creative team develops emotionally resonant campaigns that connect with donors on a personal level. Through strategic messaging frameworks and visually engaging materials, we help organizations communicate their impact effectively and motivate donors to take action.
Data Analytics
Our analytics services transform donor data into actionable insights for improved decision-making. We track campaign performance across channels and provide detailed reporting on key fundraising metrics. This continuous optimization process identifies successful strategies and areas needing improvement, enabling nonprofits to refine their approaches and achieve better results with each fundraising cycle.
People
Steven Bushe
Chief Executive Officer
Steven Bushe brings decades of nonprofit marketing leadership to TrueSense, combining strategic vision with technical expertise to drive organizational growth and client success.
Marcy Auman
Co-President
Marcy Auman specializes in donor engagement strategies, leveraging her extensive nonprofit sector experience to develop innovative fundraising solutions that deliver measurable impact.
Shawn Reed
Co-President
Shawn Reed focuses on operational excellence and client partnerships, ensuring TrueSense maintains the highest standards of service delivery and technical innovation.
Alex Edwards
Senior Vice President, Client Development
Alex Edwards leads client development efforts with a focus on building long-term partnerships and delivering customized fundraising strategies that align with organizational missions.
Stephen Ferrando
Senior Vice President, Strategy and Analytics
Stephen Ferrando directs data-driven decision-making, applying advanced analytics and predictive modeling to optimize fundraising performance and donor engagement strategies.
Questions
What fundraising services do you offer for nonprofits?
We provide AI-powered donor modeling, multichannel campaigns, creative development, data analytics, and comprehensive fundraising strategy services tailored to nonprofit needs.
How do you help nonprofits increase donor retention?
Through predictive analytics and personalized communication strategies that identify donor preferences and create targeted engagement opportunities across multiple channels.
Can you work with international nonprofit organizations?
We primarily serve nonprofits in the United States and Canada, with extensive experience supporting organizations operating across North America.
What sets your fundraising approach apart from competitors?
Our Full-Circle Fundraising model integrates data science, creative strategy, and technical expertise into cohesive programs that create sustainable donor relationships.
How do you measure campaign success for clients?
We track key performance indicators like donor acquisition costs, retention rates, ROI, and lifetime value metrics to continuously optimize fundraising effectiveness.
Do you provide case studies demonstrating your results?
Yes, we share detailed success stories showing how we've helped nonprofits raise over $300 million through innovative fundraising strategies and analytics.
Reviews (4)
Abdi Osman
Jul 05, 2019
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Great people and friendly for the receiving office. In and out 30min for unloading. They deserve more than 5 star. Thanks.
Alayna Frankenberry
Nov 12, 2018
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I always enjoy coming into the MSP office. Everyone has been very professional, welcoming, and helpful.
Brian Medina
Sep 20, 2018
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Brought in 43,000 lbs. Of ppr on 17 rolls, they got me & mt in less than 45 minutes. Awsum ppl, who obviously care about their jobs & take great pride it doing it well. Kudos.
Roy R.
Oct 23, 2016
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This is a central mail sorting and distribution system for the region. While one doesn't shop there, one's mail goes through there on its way to the local distribution structure. Just a note that the service with USPS is always excellent.
