Business Details
38 Years
experience
Creative Marketing & Branding Solutions
Established in 1988, GROUP 2 has been a trusted creative partner for marketing and communications solutions across diverse industries. With a focus on delivering premium quality work at fair prices, our team of seasoned professionals combines strategic thinking with artistic innovation to help businesses achieve their objectives. Our comprehensive services span brand development, graphic design, video production, and integrated marketing strategies tailored to meet specific client needs. We prioritize transparency, client collaboration, and results-driven approaches, ensuring every project aligns with business goals while maintaining visual harmony and effectiveness. Our 35+ years of experience have fostered long-term relationships with clients, many spanning decades, testament to our commitment to exceeding expectations.By combining in-house expertise with a curated network of professionals, we offer scalable solutions that adapt to evolving market demands. From initial concept development to campaign execution, our process emphasizes understanding client challenges to create impactful, cohesive messaging. Our teams extensive background in advertising, design, and strategic planning enables us to deliver creative that resonates with target audiences while driving measurable outcomes. Located in Pittsburgh, we serve a wide range of clients from startups to established enterprises seeking to strengthen their market presence through innovative branding and communication solutions.
Services
Brand Development
Graphic Design
Video Production
Marketing Strategy
Social Media Management
Website Design
Illustration
Photography
Signage Systems
Campaign Management
Details
- Year established: 1988
Highlights and features
- 35+ years of experience in creative marketing and branding.
- Diverse team of experts in design, strategy, and communications.
- Comprehensive services from brand development to campaign execution.
- Client-focused approach prioritizing transparency and collaboration.
- Proven track record with long-term client partnerships.
What people say
Stellar creative solutions
Proven strategic thought
On schedule and within budget
Great project management
Creative flexibility
Services
Brand Development
We craft cohesive brand identities that align with business objectives. Our process begins with market research and competitor analysis to define unique positioning. Through collaborative workshops, we develop visual systems, messaging frameworks, and style guidelines that ensure consistency across all touchpoints. From logo creation to brand voice development, our approach strengthens market recognition and customer engagement.
Graphic Design
Our team delivers impactful visual solutions tailored to target audiences. Specializing in print and digital formats, we create brochures, advertisements, infographics, and marketing materials that communicate brand messaging effectively. With expertise in typography, color theory, and layout design, we transform complex information into visually compelling content that drives engagement and supports marketing goals.
Video Production
Full-service video creation from concept to distribution. We produce branded content, product demonstrations, and digital campaigns that capture audience attention. Our process includes scriptwriting, storyboarding, filming, and post-production editing to deliver high-quality videos that enhance brand storytelling and improve online visibility across platforms.
Marketing Strategy
We develop data-driven marketing strategies that maximize ROI. Through audience segmentation and channel analysis, we identify optimal tactics for message delivery. Our strategic roadmaps outline measurable objectives, budget allocation, and timeline frameworks that align with client business goals while maintaining flexibility for market adjustments.
Website Design
Custom website solutions combining aesthetics with functionality. Our responsive designs adapt seamlessly across devices while optimizing user experience. We integrate content management systems, e-commerce capabilities, and SEO best practices to create digital platforms that effectively showcase brands and drive customer conversions.
People
Kelly McKenzie
President
Kelly founded GROUP 2 in 1988 after gaining experience at major agencies and financial institutions. With a design degree and 35+ years in the industry, he leads strategic decision-making while maintaining oversight of client relationships and creative direction.
Ron Grice
Senior Designer, Illustrator, Animator
Ron brings decades of creative expertise to GROUP 2 as a versatile designer, illustrator, and animator. His ability to solve complex design challenges makes him integral to multidimensional projects requiring innovative visual solutions that maintain brand consistency.
Linda Kotewicz
Senior Designer, Developer
Linda manages projects from concept to completion, combining strong design skills with technical proficiency in web development. She ensures polished deliverables that balance aesthetic appeal with functional effectiveness for GROUP 2 clients.
Erin Panosian
Designer, Social Media Strategist
Erin contributes creative design solutions while managing GROUP 2's social media presence. Her expertise in photography and digital trends enhances client campaigns that require modern, platform-specific content strategies.
Brian Lee Campbell
Creative Consultant
With 30+ years in creative leadership roles, Brian provides strategic direction and brand development expertise. His agency experience across multiple industries strengthens GROUP 2s ability to deliver sophisticated, market-responsive solutions.
Questions
What industries does GROUP 2 serve?
GROUP 2 works with diverse sectors including healthcare, education, legal services, construction, technology, and non-profits, adapting strategies to meet specific industry challenges and opportunities.
How does GROUP 2 ensure brand consistency?
We create comprehensive brand guidelines covering visual elements, voice rules, and messaging frameworks to maintain cohesive brand presentation across all marketing materials and platforms.
Do you handle both strategy and implementation?
Yes, GROUP 2 provides end-to-end services from strategic planning and creative concept development through final execution across multiple marketing channels.
Can you accommodate tight deadlines?
Our team manages timelines effectively using project management tools while maintaining quality standards. Early-stage planning discussions help establish realistic delivery schedules for each project.
How do you measure campaign success?
We define success metrics during strategy development and track performance through analytics, client feedback, and business impact assessments to ensure objectives are being met.
What makes GROUP 2 different from other agencies?
Our combination of strategic thinking, creative expertise, and long-term client relationships provides continuity while maintaining fresh perspectives that drive market relevance and results.
Videos
Reviews (5)
Robin Durr
Aug 02, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Our non-profit just completed a major project with Group2 including a name change, rebranding with a new logo and website overhaul. Group2's team worked steadily with us throughout the year to get everything done by launch day and the result is both professional and artistic. Highly recommend.
Our non-profit just completed a major project with Group2 including a name change, rebranding with a new logo and website overhaul. Group2's team worked steadily with us throughout the year to get everything done by launch day and the result is both professional and artistic. Highly recommend.
Char Kalafut
Jul 29, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Had the opportunity to work twice with Group2. Many years ago they developed a brand an identity thats still fresh and recently a new identity for our startup that I hope to have a long future with. Great group of talent!
Had the opportunity to work twice with Group2. Many years ago they developed a brand an identity thats still fresh and recently a new identity for our startup that I hope to have a long future with. Great group of talent!
Jeff Radkowski
Jul 23, 2021
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It was a pleasure working alongside Kelly, Linda, Michael and the rest of the team at GROUP 2 to update and enhance our company's website. Their creativity, timeliness, and follow up is a benefit to any organization, we certainly benefitted from it. A big thanks to GROUP 2!
Michele Wilbert
Mar 30, 2021
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Positive:Professionalism,Quality,Responsiveness
High quality design & creativity! Able to understand unique industry needs & can service customers no matter your location. I have used them for over 25 years.
High quality design & creativity! Able to understand unique industry needs & can service customers no matter your location. I have used them for over 25 years.
Michael Coyne
Feb 14, 2021
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Talent. Integrity. Sharp focus. Great communication. Ive worked with Group 2 as a vendor, selling printing, and as a freelance member of the creative team, and have always been treated with esteem. I can only imagine how great it must be to be a client! One client once told me the Group 2 team was fun to work with. True that, but the work can only be fun if the job is getting down and getting done uncommonly well.
