Business Details
41 Years
experience
Your Trusted Advertising & Marketing Partner in Pittsburgh, PA
Bynums Marketing & Communications, Inc. has been delivering impactful marketing, advertising, and public relations solutions for over 39 years. Founded in 1985 by Russell and Kathy Bynum, we specialize in reaching multi-ethnic markets with culturally sensitive strategies that drive measurable results. Our services span branding, campaign development, graphic design, media planning, and crisis communications, supported by a team of award-winning professionals with decades of industry expertise.With a proven track record across corporate, nonprofit, and government sectors, we combine creativity, flexibility, and deep market insights to help clients build strong, recognizable brands and achieve sustainable growth.
Services
Marketing Consulting
Graphic Design
Web Design
Copywriting
Public Relations
Media Placement
Event Planning
Marketing Research
Branding Campaigns
Community Outreach
Details
- Year established: 1985
Highlights and features
- We offer 36 years of experience in design and advertising with culturally sensitive strategies.
- Our team has received multiple Awards of Excellence for communications and graphic design work.
- We specialize in reaching African American, Hispanic, Asian, and European markets effectively.
- We provide 42+ years of combined expertise in public relations and media placement.
- Our in-house staff and subcontractors deliver comprehensive services from branding to crisis management.
What people say
Positive attitude
Quality of work
High response rate
Creative, flexible
Knowledgeable in their field
Services
Marketing Consulting
Bynums provides tailored marketing consulting to help businesses develop strategies that resonate with diverse audiences. Our experts analyze market trends, customer behavior, and competition to create data-driven plans that enhance brand visibility and drive growth. With decades of experience, we ensure actionable insights that align with your unique business goals.
Public Relations
Our public relations services focus on building and maintaining a positive brand image through strategic media engagement. We offer media coaching, crisis management, press release development, and story pitching to secure favorable coverage. With a proven track record, we help clients navigate PR challenges while strengthening their market presence and credibility.
Graphic Design
Bynums' graphic design team creates compelling visual identities that communicate brand values effectively. Services include logo design, advertising materials, and packaging graphics tailored to target demographics. Using industry-standard tools, we ensure designs are both aesthetically pleasing and strategically aligned with marketing objectives to maximize impact and audience engagement.
Branding Campaigns
We craft comprehensive branding campaigns that establish cohesive brand identities across all touchpoints. Our approach combines market research, audience analysis, and creative execution to build recognizable, trustworthy brands. From campaign concept to multimedia implementation, we ensure consistency and relevance to foster long-term customer loyalty and competitive differentiation.
Community Outreach
Our community outreach programs connect organizations with local audiences through targeted initiatives and partnerships. Specializing in multicultural markets, we design grassroots campaigns that address community needs while aligning with client objectives. Services include event coordination, educational workshops, and collaborative projects to build trust and enhance social impact.
People
Russell L. Bynum
President
Russell leads Bynums as Creative Director with over 42 years of experience in branding and public relations. He specializes in reaching diverse demographics and has consulted major clients like UPMC Health Plan. Active in community organizations, he chairs FLM-Haiti and contributes to various boards and ministries.
Kathy J. Bynum
Vice President
Kathy oversees marketing planning and writing for Bynums, with expertise in minority market strategies. She holds a marketing degree from Duquesne University and co-leads workshops on advertising effectiveness. Her client portfolio includes PNC Bank and Highmark, focusing on strategic brand development.
Crystal L. Bynum
Communications Consultant
Crystal provides strategic marketing solutions using her background in broadcasting and leadership. She holds a master's in organizational leadership and conducts workshops on practical marketing approaches. Her work focuses on aligning client goals with long-term growth strategies through innovative communication tactics.
Barrington Ratliff
Graphic Designer
Barrington specializes in brand identity creation, including logo design and packaging graphics. His expertise spans Adobe Creative Suite and digital illustration, ensuring visually compelling materials. He supports clients' branding needs with attention to print and web design, combining technical skill with creative storytelling for impactful results.
Dr. Barry Ratliff
Community Outreach
Barry focuses on community engagement, particularly within African American and faith-based networks. With a master's in business, he develops outreach strategies for education and nonprofit sectors. His efforts bridge organizational goals with local needs, enhancing service delivery and community impact.
Questions
What industries do Bynums serve?
Bynums works with banking, healthcare, education, government, and nonprofit sectors, tailoring strategies to diverse market needs.
How does Bynums approach multi-ethnic marketing?
We develop culturally sensitive campaigns using demographic insights to create authentic connections with African American, Hispanic, Asian, and European audiences.
Do you offer digital and social media marketing?
Yes, we provide comprehensive digital strategies including social media management, SEO, and targeted online campaigns to boost engagement and web traffic.
Can Bynums assist with crisis public relations?
We offer crisis PR consulting, media coaching, and damage control strategies to protect and restore brand reputation during challenging situations.
What sets Bynums apart from other agencies?
Our 35+ years of experience in multicultural markets, award-winning creative teams, and proven track record of client success distinguish our customized, results-driven approach.
Videos
Reviews (3)
Al Gordon
May 07, 2019
Report
The Bynums provided EXCELLENT research, recommendations and market impact planning while I served as Director Of Community Service and Sales for the Pittsburgh Pirates and as Executive Director Of the Roberto Clemente Pittsburgh Foundation.
Hubert Bailey
Jun 28, 2017
Report
Why try the rest? then settle for less when you and get the best product that money can buy. Bynums marking and communications will provide service that is both breath taking and unforgetable
Julia Smith
Feb 05, 2017
Report
Bynums Marketing & Communications, Inc. has done work for me in the past. Their work has always been excellent. I always been satisfied with the work they have done for me.
