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Business Details
35 Years
experience
Your Destination for Authentic Mexican Dining Experiences
Founded in 1991, M Crowd Restaurant Group began with the opening of Mi Cocina in Dallas, Texas. Our commitment to using the highest quality ingredients has been the foundation of our success, creating a loyal customer base that has supported our growth into multiple restaurant concepts. We take pride in developing both innovative dining experiences and the careers of our team members, many of whom have been with us for years. Our restaurant managers have grown through the ranks, embodying our family-oriented approach to business. From casual dining at Taco Diner to fine dining at The Mercury, we maintain rigorous standards for food quality and service excellence. Our dedication extends beyond our restaurants through the Mi Familia Foundation, which supports our employees and communities during times of need.

We partner with local organizations like Children's Health in Dallas to create positive change and provide disaster relief through food donations. With locations in Dallas, Fort Worth, and Tulsa, we continue to expand our culinary offerings while maintaining the personal touch that defines our brand. Our team of trained professionals ensures every dining experience exceeds expectations, combining exceptional cuisine with warm hospitality. As we look to the future, we remain focused on our core values of quality, community, and family that have guided us since our founding.
Services
Mi Cocina Taco Diner The Mercury Sushi At The Mercury Vaqueros Catering Services Food Truck Events
Details
  • Year established: 1991
Highlights and features
  • We've specialized in Mexican cuisine since 1991 with multiple award-winning concepts
  • Our team includes long-tenured professionals who've grown through our organization
  • We maintain rigorous quality standards across all our restaurant locations
  • Our Mi Familia Foundation supports employees and communities in need
  • We offer comprehensive catering services for events of all sizes
What people say
Exceptional service Fresh ingredients Authentic flavors Family-friendly atmosphere Excellent catering
Services
Mi Cocina
Our flagship Mexican restaurant concept serving traditional Tex-Mex cuisine with fresh ingredients. Located in Dallas and Highland Park Village, we offer both casual dining and catering services. Our menu features classic dishes made with authentic recipes since 1991.
Taco Diner
Contemporary taqueria specializing in Mexico City-style street tacos and fresh seafood. Combines healthy options with bold flavors in a vibrant atmosphere. Opened in 1998 as our second successful Mexican concept.
The Mercury
Upscale New American restaurant with Mediterranean and French influences. Recognized as Restaurant of the Year since its 1998 opening. Led by James Beard-nominated chef Chris Ward, offering exceptional culinary experiences.
Catering Services
Full-service catering for events up to 2000 guests. Includes Mi Cocina delivery, food truck options, and private events at The Mercury. Custom menus available for corporate events, weddings, and private parties.
Mi Familia Foundation
501(c)(3) organization providing crisis relief for employees and community members. Supports local initiatives like Children's Health in Dallas and disaster relief efforts through food donations and partnerships.
People
Michael 'Mico' Rodriguez
Co-Founder
Original partner who co-founded M Crowd Restaurant Group in 1991. Helped establish Mi Cocina as Dallas' premier Mexican restaurant concept. Continues to influence our family-oriented business philosophy.
Chris Ward
Director of The Mercury
James Beard-nominated chef leading our fine dining concept since its 1998 opening. Brings Mediterranean and French influences to create distinctive New American cuisine at The Mercury.
Questions
What restaurant concepts does M Crowd operate?
We operate Mi Cocina, Taco Diner, The Mercury, Sushi At The Mercury, and Vaqueros across Dallas, Fort Worth, and Tulsa.
Do you offer catering services?
Yes, we provide full-service catering for events up to 2000 guests, including food truck options and private dining experiences.
What community initiatives do you support?
Our Mi Familia Foundation provides employee crisis relief and partners with organizations like Children's Health in Dallas for community support.
Are your restaurants family-friendly?
Yes, all our locations welcome families with menus catering to diverse tastes while maintaining a vibrant dining atmosphere.
Reviews (2)
Kc Hailey
Sep 14, 2021 Report
Horrible company. Does not follow labor laws or treat employees with respect. HR should hire somebody who knows the law.
MiCoina CareerSite
Jul 21, 2019 Report
I would say this is a great company within the industry to work for. It really feels like you are part of a Familia!