Business Details
Strategic Marketing Solutions
Established to advance strategic marketing practices, our organization serves as a hub for industry professionals seeking cutting-edge insights and collaborative opportunities. Through decades of collective experience, our members have pioneered methodologies that bridge traditional and modern marketing approaches. We provide thought leadership via research publications, case studies, and direct engagement with practitioners across diverse sectors. Our initiatives focus on data-driven decision-making, customer relationship optimization, and ethical business practices. By fostering connections between academics and practitioners, we ensure our members remain at the forefront of industry evolution.Our programming addresses challenges ranging from digital transformation to cross-cultural market navigation. We maintain rigorous standards for content quality, ensuring all outputs reflect verified expertise and practical applicability. Our team combines academic rigor with real-world implementation experience, creating actionable frameworks for business growth. We prioritize evidence-based strategies over theoretical speculation, delivering solutions proven in competitive market environments. Our global network enables localized insights with international perspective.
Services
Marketing Research
Strategic Consultation
Industry Publications
Professional Networking
Training Programs
Highlights and features
- We deliver strategies developed through 40+ years of direct marketing implementation.
- Our members include recognized experts with decades of experience in global markets.
- We combine academic research with field-tested execution methodologies.
- Our network spans 12+ countries, enabling cross-cultural market insights.
- We focus on measurable outcomes, not just theoretical frameworks.
What people say
Practical insights
Expert contributors
Actionable strategies
Global perspective
Services
Marketing Research
Conduct comprehensive market research combining quantitative data analysis with qualitative insights. Our approach identifies emerging trends and competitive opportunities while quantifying customer behavior patterns. We employ mixed-methodology approaches that validate findings through multiple data sources, ensuring strategic recommendations are grounded in verifiable evidence.
Strategic Consultation
Develop customized marketing strategies based on organizational objectives and market conditions. Our consultants synthesize industry research with business-specific data to create implementation roadmaps. We focus on long-term brand positioning while maintaining flexibility for market adaptation.
Professional Networking
Facilitate connections between marketing professionals through curated events and digital platforms. Our network enables knowledge exchange between academics and practitioners across twelve countries. Members gain access to exclusive forums and collaborative opportunities.
People
Ron Davis
President and Founder, Milwaukee Direct Marketing
Marketing expert with 45+ years experience in direct marketing. Developed successful lead generation campaigns and strategic frameworks that have been implemented globally. Regular contributor to industry publications.
John Miglautsch
Founder, Issm
Marketing technology pioneer with expertise in database marketing and analytics. Served as Senior Fellow at North American Society for Strategic Marketing. Frequent conference speaker and LinkedIn influencer with 5,000+ professional connections.
JoAnna Brandi
President, Working Relationships & Integrated Marketing Systems
Customer relationship specialist with 37+ years in marketing. Author of multiple industry books including 'Winning at Customer Retention'. Recognized expert in internal/external relationship dynamics and corporate communications.
Ray Jutkins
Direct Marketing Consultant
Direct marketing veteran with 60+ years industry experience. Developed integrated marketing programs for major corporations. Regular contributor to Direct Marketing and Target Marketing publications. Focus areas include customer loyalty programs.
Questions
What kind of marketing resources do you offer?
We provide research papers, case studies, and strategic frameworks developed by industry experts with decades of experience.
How can I access your marketing publications?
All publications are available through our members' portal with full access for registered professionals.
Do you offer marketing training programs?
Yes, we offer both online courses and in-person workshops on strategic marketing implementation.
Can I network with other marketing professionals?
Our professional network connects marketers across twelve countries through digital platforms and industry events.
What areas do you specialize in?
Our expertise spans digital marketing, database analytics, customer relationship management, and global market strategies.
