Business Details
12 Years
experience
Expert Heavy Construction Marketing Services
Fraley Construction Marketing specializes in delivering targeted marketing solutions exclusively for the heavy construction industry. With over a decade of experience, we combine deep sector knowledge with strategic content creation to help construction companies enhance their brand visibility and generate qualified leads. Our services span social media management, website development, public relations, and content marketing, all tailored to the unique needs of heavy construction businesses. Founded by Brian Fraley, a marketing professional with 30 years of industry experience, we prioritize transparency and practicality, focusing on explaining how products and services deliver real value rather than relying on exaggerated claims.Our proven track record includes partnerships with leading construction equipment manufacturers, contractors, and material suppliers, supported by testimonials highlighting our ability to meet tight deadlines and produce measurable results. By maintaining long-standing relationships with trade publications and leveraging our technical expertise, we position clients as industry leaders while ensuring sensitive information remains secure.
Services
Social Media
Website Development
Public Relations
Content Marketing
Email Marketing
Details
- Year established: 2014
Highlights and features
- We focus exclusively on the heavy construction industry with 10+ years of specialized experience
- Our team combines marketing expertise with technical knowledge of construction equipment and processes
- Proven success in placing clients in leading trade publications like PileDriver and Foundation Drilling
- We maintain strict confidentiality for sensitive construction industry information
- Our 'how stuff works' approach emphasizes practical value over promotional exaggeration
What people say
Industry knowledge
Timely execution
Quality content
Trade publication placements
Confidentiality maintained
Services
Social Media
We create and manage social media platforms for heavy construction companies. Our strategy focuses on LinkedIn, Facebook, and Instagram to build industry-specific audiences. Content includes equipment showcases, project updates, and safety protocols presented with technical accuracy. This approach generates qualified leads through targeted engagement with construction professionals.
Website Development
Our WordPress websites combine construction industry expertise with SEO-optimized content. We develop sites focused on lead generation or informational presence, including technical specifications and project portfolios. The process includes strategy planning, copywriting, and training clients to maintain their own content post-launch.
Public Relations
We build industry credibility through press releases, job stories, and media outreach. Our relationships with construction trade publications ensure content reaches target audiences. Services include new product launches, corporate announcements, and comprehensive PR campaigns tailored to construction sector expectations.
Content Marketing
We produce job stories, blog posts, and technical articles that explain construction processes. Content focuses on practical applications rather than promotion, featuring in publications like Piling Canada and Deep Foundations. Our approach combines engineering knowledge with storytelling to demonstrate real-world applications of construction equipment and methods.
Email Marketing
Our email solutions include newsletter design, content strategy, and campaign management for construction firms. We create targeted messages for equipment dealers, contractors, and suppliers using industry-specific terminology. Services range from template design to full campaign execution with performance tracking and optimization.
People
Brian Fraley
Founder
With 30 years in construction marketing, Brian Fraley specializes in content strategy for heavy construction. He combines jobsite photography with technical writing to create industry-specific marketing materials. His experience includes managing trade publication placements and developing websites for construction firms.
Questions
What industries do you specialize in?
We exclusively serve the heavy construction industry, including equipment manufacturers, contractors, and material suppliers.
How do you handle urgent marketing needs?
Our team responds quickly to time-sensitive projects, as demonstrated by completing complex proposals within tight deadlines.
Can you help with trade publication placements?
Yes, we have established relationships with editors at leading construction publications for strategic content placement.
What sets your approach apart from general marketing agencies?
Our deep understanding of construction processes eliminates the need for client education on industry basics.
Do you offer website redesign services?
We provide complete website development including strategy, copywriting, design, and SEO tailored to construction firms.
