Business Details
21 Years
experience
Your Trusted Partner for Data-Driven Marketing Solutions
Collective Measures is a performance marketing agency founded on the principle of business karma: working with nice, smart people creates meaningful impact for all. As an employee-owned company, we are collectively invested in our clients' success and committed to delivering data-driven strategies that drive measurable growth. With over 15 years of expertise in search marketing, advanced analytics, and full-funnel media solutions, our team of strategists and data scientists leverages proprietary technology like Practix to transform complex data into actionable insights.Recognized with multiple industry awards, we maintain partnerships with leading platforms like Google and Meta while prioritizing transparency, collaboration, and continuous innovation to help clients navigate evolving digital landscapes.
Services
Paid Media
Search Engine Optimization
Content Marketing
Marketing Analytics
Conversion Rate Optimization
Details
- Year established: 2005
Highlights and features
- We are employee-owned with 15+ years of search marketing expertise
- Our proprietary Practix engine transforms data into actionable insights
- Award-winning agency with 26x 'Best Place to Work' recognition
- Certified Google Analytics and Google Ads experts on staff
- Proven success across 8+ industries including healthcare and retail
Associations and certifications
- Google Premier Partner
- Microsoft Ads Select Partner
Services
Paid Media
Our paid media specialists create and manage performance-driven campaigns across search, social, and display platforms. We combine strategic planning with continuous optimization to maximize ROI while aligning with brand objectives. Our Google Premier Partner status ensures access to the latest platform innovations and best practices.
Search Engine Optimization
With 15+ years of experience, our SEO experts improve organic visibility through technical audits, content optimization, and strategic link building. We focus on consumer intent analysis to create data-informed strategies that drive sustainable growth in competitive search landscapes across multiple industries.
Marketing Analytics
Our analytics team transforms complex data into actionable insights using custom dashboards and advanced reporting. We implement measurement frameworks that track KPIs across channels, helping clients understand campaign performance and make data-driven business decisions that improve marketing effectiveness.
Content Marketing
We develop data-driven content strategies that engage audiences and support business goals. Our approach combines performance marketing insights with creative execution to produce content that drives brand awareness, lead generation, and customer retention across digital channels.
Conversion Rate Optimization
Our CRO specialists use data analysis and user behavior insights to optimize digital touchpoints. Through A/B testing and strategic implementation, we improve website performance and increase conversion rates while maintaining brand consistency across all customer interaction points.
People
Allison McMenimen
Co-President, Managing Director
Allison leads strategic direction and client relationships with 15+ years of marketing leadership experience. She focuses on building long-term client partnerships and driving organizational growth while maintaining the agency's founding values.
Luke Schlegel
Co-President, CFO
Luke oversees financial strategy and operations with expertise in agency finance and growth management. He ensures fiscal responsibility while supporting the agency's expansion and employee ownership model that has earned multiple workplace awards.
Heather Rist Murphy
Vice President, Brand Engagement
Heather leads brand strategy initiatives with a focus on consumer insights and campaign development. Her expertise in brand positioning helps clients achieve measurable results through data-informed marketing communications strategies.
Mike Baranowski
Vice President, Analytics
Mike directs data engineering and analytics solutions, specializing in transforming complex datasets into actionable business insights. He leads the development of custom measurement frameworks that help clients optimize marketing performance across channels.
Sarah Petit
VP, Growth Operations
Sarah focuses on operational efficiency and business development. With industry recognition including AdFed MN 32 under 32, she drives strategic growth initiatives while maintaining the agency's commitment to employee development and client success.
Questions
What marketing services does Collective Measures specialize in?
We specialize in paid media, SEO, content marketing, marketing analytics, and conversion rate optimization using our proprietary Practix platform.
How does Collective Measures use data in their strategies?
Our Practix intelligence engine aggregates data from multiple sources to create actionable insights that drive campaign optimization and business growth.
What industries does Collective Measures work with?
We serve financial services, healthcare, education, retail, B2B, and non-profit organizations with tailored marketing solutions.
Are they certified by major advertising platforms?
Yes, we are Google Premier Partners and Microsoft Ads Select Partners with certified experts on staff.
Reviews (1)
Maria Verven
Sep 24, 2010
Report
Nina Hale clearly LOVES search engine marketing, and her enthusiasm is infectious. I've become a total convert. . . to the principles of SEM as well as to Nina Hale and her team of SEM experts. I have been doing P.R. for over 25 years, but a lot of this is new to me. Nina was able to distill SEM down to the core strategies, made it easy to understand, and made me believe I could do at least the SEM basics for my P.R. clients. Anything beyond the real basics, you better believe I will send to Nina and her team. Thank you, Nina!!!
