Business Details
50+ Years
experience
Your Trusted Digital Marketing Partner in Minneapolis
Founded in 1972, Risdall Marketing Group has evolved from a traditional agency into a digital-first partner for B2B clients nationwide. Our legacy of client-centric service remains unchanged, but our capabilities have expanded to include technology integration, data-driven strategies, and full-stack digital marketing expertise. We specialize in transforming complex business challenges into measurable outcomes through precision-targeted campaigns and innovative creative solutions.With decades of experience serving financial services, healthcare, and technology sectors, our team combines strategic thinking with technical proficiency to maximize clients' online presence and drive sustainable growth. Recognized by industry-leading award programs, we prioritize client success over accolades while maintaining our reputation as one of the nation's longest-operating independent marketing agencies.
Services
Digital Marketing Strategy
SEO Services
Content Marketing
Paid Advertising
Website Development
Details
- Year established: 1972
Highlights and features
- We offer 50+ years of B2B marketing expertise with digital transformation leadership
- Our team combines technical proficiency with creative innovation for measurable results
- We maintain long-term client partnerships focused on sustainable business growth
- Our data-driven strategies optimize marketing ROI across multiple industries
- Recognized by top-tier industry award programs for marketing excellence
Associations and certifications
- Web Marketing Association
- Webby Awards
- CLIO Healthcare Awards
- Minnesota PRSA Classics Awards
- SABRE Awards
What people say
Measurable results
Expert digital strategy
Collaborative approach
Industry recognition
Long-term partnership
Services
Digital Marketing Strategy
We develop comprehensive digital marketing strategies that align with business objectives. Our approach combines market research, competitive analysis, and audience insights to create actionable roadmaps. By integrating technical capabilities with creative direction, we help clients maximize their digital presence and achieve measurable growth.
Content Marketing
Our content marketing services focus on building brand authority through strategic storytelling. We produce targeted content including white papers, case studies, and video productions that engage B2B audiences. By aligning content with buyer journeys, we help clients nurture leads and establish thought leadership in their industries.
Paid Advertising
We design precision-targeted paid advertising campaigns across multiple platforms. Our expertise includes PPC, social media advertising, and programmatic buying. Through continuous optimization and performance analysis, we help clients reach difficult-to-target audiences while maintaining cost-effective campaign management.
SEO Services
Our SEO strategies focus on improving organic search visibility through technical optimization and content alignment. We conduct comprehensive keyword research and competitor analysis to develop customized optimization plans. By focusing on user intent and content relevance, we help clients increase qualified website traffic and improve conversion rates.
Website Development
We create data-driven websites that serve as effective marketing assets. Our development process combines UX/UI design with technical integration capabilities. By building sites that align with business goals and integrate with marketing technologies, we help clients improve digital engagement and support their sales processes.
People
Ted Risdall
President
Continuing his father's legacy, Ted Risdall leads the agency with a focus on digital transformation. He oversees strategic direction while maintaining client relationships. His leadership emphasizes innovation combined with the agency's founding principles of collaboration and client success.
Jeanine Mendes
Senior Manager, Marketing
As Canon Medical Solutions' marketing leader, Jeanine partners with Risdall on digital strategy execution. She oversees marketing operations and implementation of data-driven initiatives that align with organizational goals. Her focus is on measurable campaign performance and team development.
Questions
What industries does Risdall specialize in?
We primarily serve financial services, healthcare, and technology sectors with tailored digital marketing solutions.
How do you measure campaign success?
We use data-driven metrics aligned with your business goals, including conversion rates, lead quality, and ROI analysis.
What digital marketing services do you offer?
Our comprehensive services include SEO, content marketing, paid advertising, website development, and digital strategy planning.
How long have you been in business?
We've been delivering marketing solutions since 1972, evolving from traditional to digital-first strategies over five decades.
Can you work with regulated industries?
Yes, we have extensive experience navigating compliance requirements in financial services and healthcare sectors.
What makes you different from other agencies?
Our combination of technical expertise, creative innovation, and 50+ years of B2B experience creates unique client value.
Reviews (6)
Marketing Lfs
Nov 13, 2021
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We hired Risdall because of their marketing experience with companies in the logistics industry in the United States; this knowledge was a key for us to make the decision. Risdall provided us with an amazing team that helped us manage social media and provided copywriting for customer communication. They always had an eye on our competitors to strengthen our content. Working with Risdall, our organic Linkedin posts increased by more than 150 followers every week which was a big achievement. In general, Risdall has great experts on their team.
Andy Risser
Apr 04, 2021
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Positive:Quality,Responsiveness
Risdall has always been very helpful when issues come up with our websites. They've been a great partner.
Risdall has always been very helpful when issues come up with our websites. They've been a great partner.
Wendy Weinert
Feb 20, 2021
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I reached out to Risdall to talk about a substantially sizeable project - a complete website revamp, including combining other websites together. I wanted their expertise on backend, frontend and some strategy support. The team was extremely knowledgeable, friendly, supportive, responsive and would have been the perfect team to move forward with had the project not internal been tabled. I recommend them wholeheartedly and will hopefully have the chance to partner with them in the near future!
Zachary Stenger
Feb 11, 2021
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Positive:Professionalism,Quality,Value
The Risdall team works hard to meet goals. They often go beyond what is expected of them to drive results and provide incredible value.
The Risdall team works hard to meet goals. They often go beyond what is expected of them to drive results and provide incredible value.
Camille Benoit
Jul 15, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Deliver on their promises, get results for businesses
Deliver on their promises, get results for businesses
Patrick Whelan
May 16, 2010
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I have known the Risdall group for many years and worked with lots of their staff. They are great to work with. Knowledgeable, willing to listen and follow your lead. They have great seminars that help you learn the in and outs of social marketing and other advertising. I appreciate that they can work with big national companies but still are interested in the little guys in the local market as well. Thanks to Tom, Kevin and Bill for all the excellant help in the past and in the future.
