Business Details
10 Years
experience
Your Trusted Financial Partner in Duluth, GA
U.S. Asset Management was founded in 2016 with a commitment to integrity, prudent investment guidance, and client-centered service. Our team brings decades of combined experience in portfolio management, financial planning, and client relationship management, serving individuals, businesses, and charities. We specialize in retirement income planning, divorce financial analysis, estate planning, and tax reduction strategies, operating with a fiduciary duty to act in our clients' best interests. Our approach emphasizes collaboration with CPAs, attorneys, and insurance professionals to deliver comprehensive solutions.We prioritize transparency in fees, simplicity in communication, and proactive service, including quarterly performance reports and same-day client response times. With a foundation built on trust and frequent communication, we help clients navigate complex financial decisions while aligning investments with personal goals. Our expertise extends to alternative investments, philanthropic planning, and adapting to evolving market conditions, ensuring clients receive forward-thinking advice tailored to their unique needs.
Services
Retirement Income Planning
Divorce Financial Analysis
Investment Management
Estate Planning
Tax Reduction Strategies
Details
- Year established: 2016
Highlights and features
- We have over 30 years of experience in portfolio management and financial planning.
- Our team operates with a fiduciary duty to act in your best interest.
- We provide personalized service through quarterly performance reports and proactive communication.
- Our expertise includes Certified Divorce Financial Analysis and estate planning strategies.
- We collaborate with CPAs, attorneys, and insurance professionals for comprehensive solutions.
Associations and certifications
- Advisory Services Network, LLC
- Certified Portfolio Manager
- Certified Divorce Financial Analyst (CDFA)
Services
Retirement Income Planning
We create customized retirement plans focusing on sustainable income streams and tax-efficient withdrawals. Our approach considers Social Security optimization, pension options, and long-term care risks. Clients receive ongoing adjustments to ensure financial security throughout retirement.
Divorce Financial Analysis
Our Certified Divorce Financial Analysts help clients navigate asset division, spousal support calculations, and tax implications during divorce proceedings. We provide expert guidance on property valuation and post-divorce financial stability while collaborating with legal teams.
Investment Management
We offer fiduciary-managed portfolios tailored to individual risk tolerance and financial goals. Services include asset allocation, tax-loss harvesting, and proactive adjustments to market changes. Investments are held with nationally recognized custodians for transparency and security.
Estate Planning
Our estate planning services coordinate with legal professionals to ensure proper asset titling, trust implementation, and tax-efficient wealth transfer. We help clients establish gifting strategies and charitable giving plans aligned with their legacy goals.
Tax Reduction Strategies
We develop integrated tax reduction strategies that coordinate with investment and retirement plans. Services include tax-loss harvesting, Roth conversion analysis, and optimization of deductions to minimize lifetime tax liabilities while maintaining investment growth potential.
People
David Cross
Certified Portfolio Manager
David Cross founded U.S. Asset Management in 2016 after 33+ years at major investment firms. He holds a finance degree from Auburn University, is a Certified Divorce Financial Analyst, and specializes in portfolio management for individuals and charities.
Questions
What financial planning services do you offer?
We provide retirement income planning, divorce financial analysis, estate planning, tax reduction strategies, and investment management tailored to individual client needs.
How do you work with other professionals like attorneys and CPAs?
We collaborate directly with your legal and tax advisors to ensure coordinated solutions for asset division, estate planning, and tax-efficient strategies.
What fees do you charge for your services?
Our fees are transparent and based on the scope of services required, discussed upfront during our initial consultation to ensure complete clarity.
How are investments managed and monitored?
Portfolios receive quarterly performance reviews with fee deductions shown, and we provide monthly proactive check-ins to address any administrative needs.
Do you offer a free initial consultation?
Yes, we provide complimentary consultations to assess your financial situation and determine how we can help you achieve your goals.
Videos
Reviews (7)
Karen Karl
Jan 08, 2022
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Positive:Professionalism,Quality,Responsiveness,Value
I work for Dave Cross and I am also a client. He is honestly one of the most honest, caring, and knowledgeable people I have met. He truly cares about his clients and their welfare. He is also wonderful to work for.
I work for Dave Cross and I am also a client. He is honestly one of the most honest, caring, and knowledgeable people I have met. He truly cares about his clients and their welfare. He is also wonderful to work for.
Karen Lussi
Jan 29, 2020
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I highly recommend Dave Cross and his team at US Assets for your financial planning needs. He is honest, very knowledgeable and cares about the welfare of his clients. If you have a need for portfolio management, Contact Dave. You wont be disappointed!
Jose Lopez-Zeno
Jan 28, 2020
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David and his team are fantastic! Great communication and effective recommendations. I have known David for almost twenty years. He has never failed in provide me with solid advice. I give him the highest (and unrequested) recommendation on this review.
Bill Cahill
Dec 21, 2019
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My wife and I have been working with David and his team for over 20 years, and we've benefited greatly from their expert knowledge and sound planning. I highly recommend them.
Pat Mcdonough
Dec 02, 2019
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I have worked with David for several years. He is the best customer service advisor and smart as a whip. I would highly recommend him.
Shawn Bratton
Nov 29, 2019
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David and his staff are great, really easy to work with and we really like their advise and different options they can provide for our needs.
Joe La Bouff
Jul 04, 2019
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I have a client of Dave's for several years and I have found him to be trustworthy, knowaldgeable, creative and very service oriented. I appreciate that he stays current in micro and macro areas of interest. At times I will call him just to discuss some economic issue that interest me and he always is willing to share his perspective. I like that.
