Rice Fruit Farm

Business Details

Your Destination for Breakfast, Bakery & Ice Cream in Wilbraham

Rice Fruit Farm has been a cornerstone of Wilbraham, Massachusetts, since its founding in 1894 by Jesse Rice, a dedicated farmer and preserver of nature. Our family-run operation honors generations of tradition through responsibly grown produce, homemade ice cream, and freshly baked goods crafted daily. Over the years, we have restored the original farm-stand to revive its legacy as a community gathering place for breakfast, lunch, and seasonal treats. Our commitment to quality is evident in our famous breakfast sandwiches, in-house bakery items, and small-batch ice cream made on-site. Recognized by local awards for excellence in coffee, ice cream, and farm experiences, we remain a destination for visitors across New England.

The Maloni Family, current stewards of the farm, prioritize preserving its heritage while offering modern comforts like online ordering and gift cards. Located at 757 Main Street, we welcome guests year-round with daily hours from 6:00 AM to 8:00 PM. Our seasonal produce, sourced locally and organically when possible, complements our menu offerings designed to satisfy every family member. From our historic roots to our present-day hospitality, we strive to create memorable experiences centered on food, community, and tradition. Whether you're stopping by for a quick coffee or planning a family outing, Rice Fruit Farm promises a taste of New England's agricultural heritage.

Services

Breakfast Menu Bakery Menu Ice Cream Menu Lunch Menu Drink Menu Gift Cards Online Ordering Seasonal Produce

Highlights and features

Established in 1894, we preserve New England's agricultural heritage
Homemade ice cream made fresh daily on-site
Family-run business with multi-generational farming expertise
Seasonal produce sourced locally and organically when possible
Award-winning destination for breakfast and baked goods

Website

Update Listing

Services

Breakfast Menu

Our breakfast menu features made-to-order sandwiches, fresh-baked muffin tops, and coffee. Locals and visitors enjoy classic New England flavors with modern twists. Open daily from 6:00 AM, we serve hearty options perfect for starting your day.

Bakery Menu

Daily-baked items include pastries, breads, and specialty desserts. Our in-house bakery uses traditional recipes passed down through generations. Ingredients are sourced locally whenever possible to ensure quality and freshness.

Ice Cream Menu

Small-batch ice cream made fresh daily on-site. Over 20 rotating flavors include classic vanilla, seasonal specialties, and unique creations. Recognized as one of Massachusetts' top ice cream destinations by local awards.

Lunch Menu

Satisfy lunch cravings with sandwiches, soups, and salads made from seasonal ingredients. Our lunch service runs daily until 8:00 PM, offering quick service for busy visitors and leisurely dining for local patrons.

Seasonal Produce

We offer fruits and vegetables grown responsibly on-site or sourced from nearby organic farms. Seasonal availability ensures peak freshness and supports regional agriculture. Products reflect New England's natural bounty throughout the year.

Questions

What makes Rice Fruit Farm historically significant?

Founded in 1894 by Jesse Rice, we're a restored historic farm-stand preserving New England agricultural traditions through our food and hospitality.

What are your most popular menu items?

Guests return for our famous breakfast sandwiches, in-house bakery creations, and small-batch ice cream made daily on-site.

Do you offer seasonal produce?

Yes, we provide responsibly grown fruits and vegetables sourced locally or organically when available, reflecting seasonal changes.

Are gift cards available?

Yes, gift cards make perfect presents for birthdays, holidays, or special occasions. Purchase them directly through our website.

What are your operating hours?

We're open daily from 6:00 AM to 8:00 PM, including holidays except Easter when we close for family observance.

How can I place an order online?

Visit our website to use the online ordering system for quick pickup of your favorite breakfast, lunch, or bakery items.

Reviews (4)

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Marianne M.

Jan 22, 2022 Report

Everything is great here except the pie I ordered recently which had an under baked crust . I was disappointed as this is my go- to place for holiday pies. I don't know if it's really homemade or the pie crust they use is just frozen/ premade and thus is not really genuinely considered "homemade "

Marie H.

Jan 15, 2022 Report

There is no place better! Can be very busy in the mornings but id recommend going in the mornings because they do tend to run out of certain items in the afternoon. Love the bagel selection, coffee and teas are delicious. Tons of pastries as well. The environment is wonderful, staff is very kind. Parking can get full but they have extra spots across the street. There is seating or you can grab and go. I love everything about this place!

Katie G.

Dec 29, 2021 Report

Great place for a bagel/breakfast sandwich. Order ahead online or expect to wait (especially on weekends)! FYI they put two eggs on them, but the bagels are huge so if you ask for only one I didn't love the egg to bagel ratio, hah! Their muffin tops are huge, great to share.. and super delicious. I even like them a day or two later when the edges get a little chewier! (Only if you leave them in the box, they get soft if you out them in an airtight, sealed container. Love their chai tea latte, very tasty and not too sweet.
I've been to Rice's several times for their ice cream and

Ashley Potter

Nov 02, 2021 Report

Wanted to leave this review after a visit I had with my friends earlier today. On a Sunday morning, the place was crowded, with a line out the door. We were a little unsure about whether or not to get in line as we knew it would be a long wait, but were glad we did.
First, let me just say that the staff who work the registers on the weekend are a godsend. The line moved quickly and efficiently despite how busy they were, and the girl who took my friend and I's orders deserves an extra kudos as she was willing to answer our questions and even make suggestions despite the fact that it was so busy