Business Details
50+ Years
experience
Texas School Public Relations Association - Education PR Experts
The Texas School Public Relations Association has been dedicated to improving public education in Texas since its founding in 1962. Our organization empowers over 1,200 public relations professionals through specialized training, industry-leading awards programs, and comprehensive networking opportunities. We provide critical professional development in media relations, crisis communications, and digital strategy while fostering collaboration between educators and communities.Our annual conference offers tailored sessions for both emerging and experienced communicators, covering all facets of education PR. Through initiatives like the Star Awards and Key Communicator recognition, we celebrate excellence in school communications while maintaining a robust job bank for education professionals across Texas. Our strategic partnerships amplify our impact in promoting quality public education statewide.
Services
Membership Services
Annual Conference
Communication Training
Star Awards Program
Professional Awards
Details
- Year established: 1962
Highlights and features
- We have over 60 years of experience advancing school communications in Texas
- Our annual conference offers specialized training for education PR professionals
- We administer the prestigious Star Awards for school communications excellence
- We maintain a comprehensive job bank for Texas public school communicators
- Our members gain access to exclusive professional development resources
Services
Membership Services
We provide access to a network of over 1,200 education communications professionals across Texas. Our members receive exclusive resources, networking opportunities, and professional development tailored to public school PR needs. This service supports career growth while strengthening communication between schools and communities through shared best practices.
Annual Conference
Our premier February conference offers specialized training for education communicators at all experience levels. Attendees gain practical skills in media relations, digital strategy, and crisis communications through expert-led sessions. The event facilitates networking with peers while showcasing innovative approaches to school public relations through case studies and interactive workshops.
Star Awards Program
We recognize excellence in school communications through our annual Star Awards competition. This program honors outstanding achievements in print, digital, and multimedia communications from Texas public schools. Winning entries receive professional validation while setting benchmarks for effective education outreach and community engagement strategies.
Communication Training
We deliver specialized training in media relations, crisis communications, and digital strategy for education professionals. Our workshops cover practical skills for managing public relations challenges while maintaining institutional reputation. The training incorporates real-world scenarios to prepare communicators for effective stakeholder engagement in school environments.
Professional Awards
Our awards programs celebrate individuals and organizations that demonstrate exceptional commitment to public education communications. The Key Communicator award recognizes career achievements in school PR, while the President's Award honors outstanding contributions to the field. These recognitions highlight exemplary practices that inspire excellence across the education communications profession.
People
Patti Pawlik-Perales
Executive Director
Patti Pawlik-Perales leads TSPRA's strategic initiatives with extensive experience in education communications. She oversees professional development programs, industry awards, and member services while representing the association at national conferences and stakeholder meetings.
Janet Crock
Programs Manager
Janet Crock manages TSPRA's conference programming and professional development initiatives. With deep expertise in event coordination, she ensures high-quality educational experiences through annual conferences, regional meetings, and specialized training workshops for members.
Lauren Habhegger
Communications Specialist
Lauren Habhegger directs TSPRA's internal and external communications strategies. She manages content development, media relations, and digital outreach initiatives while supporting members with communication best practices and resource development for public school professionals.
Questions
What are the benefits of TSPRA membership?
Members gain access to professional development workshops, industry awards programs, networking opportunities, and exclusive resources for education communicators across Texas.
How can I participate in the annual conference?
Register through our website to attend sessions on education communications, network with professionals, and explore the latest PR strategies for public schools.
What is the Star Awards program?
This annual recognition honors excellence in school communications across multiple categories, showcasing outstanding work in print, digital, and multimedia formats from Texas public schools.
How do I find education PR jobs in Texas?
Access our online job bank featuring current public school communications positions statewide, updated regularly with opportunities from member districts and organizations.
What training options are available?
We offer media relations workshops, crisis communications training, and digital strategy sessions through conferences, regional meetings, and online learning modules.
Reviews (3)
Jim Burgraff
Jun 09, 2019
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Linsae and her staff are exceptional! They are welcoming and very helpful. They are completely in touch with all things related to Texas schools. If you are looking to make a positive impact to education in Texas, be sure to include Linsae and TSPRA in your discussion, you will be glad you did.
Beth Trimble
Dec 27, 2018
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TSPRA members - public school public information officers - are passionate about sharing the great news about students and staff, promoting district programs and serving as PIO liaisons for parents and the community.
Shirley Wallen
Dec 23, 2018
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I have never felt so unwanted in a state as Texas has made me feel it is a very cold an uncaring state if my children weren't here I would not stay in a state so cold
