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Business Details
32 Years
experience
Your Growth Strategy Partner for Challenger Brands
Since 1994, Door No. 3 has specialized in growth marketing for challenger brands seeking intentional expansion. Our agency combines performance media and brand development to help scale-up and enterprise-level companies achieve sustainable growth. With a team of experts in creative storytelling, data-driven media strategies, and brand positioning, we deliver tailored roadmaps that align organizations around actionable plans. Our work with clients like Accruent, Cirrus Logic, and Mighty Swell has demonstrated measurable success in redefining brand narratives and driving market share growth. As a certified B Corp and recipient of the Austin Business Journal's Best Places to Work award, we prioritize community impact alongside client success.

Our approach integrates strategic insights with innovative execution across digital advertising, branding, and integrated campaigns. By focusing on challenger brands across industries including CPG, healthcare, and technology, weve built a reputation for transforming accidental growth into intentional, scalable strategies. Our teams expertise spans media planning, creative development, and performance analytics, ensuring clients receive comprehensive support for their growth objectives.
Services
Brand Positioning Narrative Development Media Activation Digital Advertising Creative Campaigns
Details
  • Year established: 1994
Highlights and features
  • Weve helped challenger brands scale since 1994 with proven growth strategies
  • Our team combines creative storytelling with data-driven media expertise
  • Clients like Cirrus Logic credit us with transforming company trajectories
  • We maintain a 24/7 client-focused approach with transparent communication
  • Recognized as Austin Business Journal Best Places to Work winner
What people say
Powerful messaging Creative storytelling Strategic insights Elevated marketing role Industry recognition
Services
Brand Positioning
We help brands establish unique market positions through comprehensive research and strategic planning. Our approach creates alignment across organizations while connecting with new customers. By analyzing market dynamics and competitor landscapes, we develop positioning strategies that drive sustainable growth for challenger brands across multiple industries.
Narrative Development
Our team crafts compelling brand narratives that differentiate companies in crowded markets. Through strategic messaging frameworks, we develop cohesive voice and tone guidelines that build customer loyalty. This service focuses on creating emotional connections that drive brand advocacy and long-term customer relationships across various market segments.
Media Activation
We deploy targeted media strategies across digital channels to maximize brand visibility and engagement. Our data-driven approach optimizes media spend while delivering measurable results. This service combines paid advertising with analytics to ensure effective audience targeting and campaign performance tracking for continuous improvement.
Creative Campaigns
Our creative team develops comprehensive marketing campaigns that blend strategic planning with innovative execution. These campaigns integrate multiple channels and media formats to create cohesive brand experiences. We focus on delivering measurable business outcomes while maintaining creative excellence and brand consistency across all touchpoints.
Digital Advertising
We specialize in creating and managing digital advertising campaigns across various platforms. Our approach combines strategic planning with real-time optimization to maximize ROI. This service includes campaign development, media buying, performance tracking, and continuous strategy refinement to ensure optimal results for our clients.
People
Prentice Howe
Principal
Marketing leader with extensive experience guiding challenger brands. Author of The Empowered Challenger Playbook and host of The Empowered Challenger podcast. Member of EO Austin network.
April Steinbach
Executive Creative Director
Award-winning creative director with over two decades of experience shaping campaigns for major brands. Recognized by Clios, Ad Age, and Communication Arts. Mentor at UT Austin and SMU.
Zach Cochran
VP Media and Growth Strategy
Media expert specializing in data-driven marketing strategies. Formerly worked with Procter & Gamble and Heineken. Active community volunteer with Big Brothers Big Sisters.
Bethany Cranfield
VP Growth
Marketing strategist focused on scalable business development. Former foster care caseworker who applies relationship-building expertise to agency growth initiatives. Advocate for healthy organizational growth practices.
Questions
What types of brands do you work with?
We specialize in challenger brands seeking intentional growth, typically in B2B, CPG, healthcare, and technology sectors.
What services do you offer?
Our core services include brand positioning, narrative development, media activation, and integrated marketing campaigns.
How long have you been in business?
We've been helping brands grow since our founding in 1994, with over 25 years of marketing expertise.
What makes you different from other agencies?
We combine creative storytelling with data-driven strategies, focusing specifically on challenger brands needing scalable growth solutions.
Can you share success stories?
Our work with Mighty Swell, Cirrus Logic, and Accruent demonstrates measurable growth and brand transformation results.