Business Details
Your Trusted Partner for Creative Operations
Adstream America is a global leader in creative operations, empowering brands to manage every aspect of their advertising creative with precision and efficiency. Our platform unifies systems and workflows, from post-production to playout, ensuring compliance and seamless delivery across 50,000+ media endpoints in 140 countries. With over 1,100 team members and 30+ offices worldwide, we combine deep industry expertise with cutting-edge technology to streamline creative processes, reduce costs, and maximize impact.Our solutions for asset management, rights tracking, payroll, and AI-driven analytics are trusted by the worlds largest advertisers, agencies, and studios. Backed by decades of experience in entertainment, media, and technology, our team delivers accountable service and local presence on a global scale. We prioritize transparency, innovation, and client satisfaction, ensuring every ad lands exactly how and where it should.
Services
Creative Control
Global Rights Management
Ad Delivery
Production Payroll
Creative Intelligence
Highlights and features
- We manage over 50 million advertising assets globally.
- Our platform supports $1.3 billion in annual production payments.
- We offer AI-powered creative intelligence for optimized campaigns.
- Our team includes industry veterans with decades of media expertise.
- We operate in 140+ countries with 30+ global offices.
Services
Creative Control
XR's Creative Control centralizes ad assets for discovery, governance, and compliance. Our platform enables seamless tracking, metadata tagging, and rights management to minimize brand risk. Clients gain full command of workflows from post-production to playout.
Global Rights Management
XR ensures compliance with global rights management for talent payments, residuals, and usage tracking. Our system automates union rules and minimizes exposure across commercials, TV, and film productions in 140+ countries.
Ad Delivery
XR delivers ads to 50,000+ media endpoints across TV, digital, radio, and OOH. Our platform handles transcoding, trafficking, and format adaptation to ensure quality and compliance for global campaigns.
Production Payroll
XR Pay manages payroll for actors, crews, and vendors in advertising and entertainment. Our solution ensures union compliance, tracks residuals, and processes $1.3 billion annually in 140+ countries.
Creative Intelligence
XR's AI-powered Creative Intelligence analyzes ad impact, production efficiency, and brand compliance. Clients gain insights to reduce waste, optimize asset use, and maximize campaign effectiveness across all media channels.
People
John Batter
Chief Executive Officer
John Batter leads XR with experience from MarketCast, Gracenote, and DreamWorks Animation. He drives digital transformation and growth in creative operations technology.
Chandler Bigelow
Chief Financial Officer
Chandler Bigelow oversees global finance at XR, leveraging expertise from NielsenIQ and Tribune Media to optimize financial strategy and operational efficiency.
Jim Mainard
Chief Product & Technology Officer
Jim Mainard shapes XR's product vision, bringing AI and quantum computing expertise from @XPRIZE and DreamWorks Animation to drive technological innovation.
Michael McGuire
President, XR Pay
Michael McGuire leads XR Pay with 25+ years in fintech and entertainment, previously scaling FastPay's portfolio from $500M to $1.6B in 18 months.
Graham McKenna
Chief Marketing Officer
Graham McKenna directs XR's marketing strategy, drawing from leadership roles at MarketCast and Nielsen to build brand awareness and client engagement.
Questions
What services does XR Extreme Reach offer?
XR provides creative operations platforms for asset management, rights tracking, ad delivery, production payroll, and AI-driven analytics.
In which countries does XR operate?
XR operates in 140+ countries with 30+ offices across North America, Europe, Asia, and Australia.
How does XR handle talent payments?
XR Pay manages union-compliant payroll for actors, crews, and vendors, processing $1.3 billion annually with residual tracking.
Can XR support global ad distribution?
Yes, XR delivers ads to 50,000+ media endpoints across TV, digital, radio, and OOH platforms worldwide.
What industries use XR's platform?
XR serves advertisers, creative agencies, media agencies, and entertainment studios in film, TV, and digital content production.
How does XR ensure ad compliance?
XR's platform automates rights management, metadata tagging, and format adaptation to ensure regulatory and brand compliance globally.
