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Business Details
25 Years
experience
Your Trusted Salt Lake City Real Estate Team
Urban Utah Homes & Estates is a full-service real estate brokerage founded in 2001 in Salt Lake City, Utah, by principal broker Babs De Lay. Our team combines diverse expertise with hyper-local knowledge to serve clients across residential sales, estate liquidations, land transactions, and small business sales in the Salt Lake Valley. We pioneered Utah's first E-2 certified real estate brokerage, demonstrating environmental commitment through Salt Lake City Green standards.

As active community members, we redirect corporate awards toward local causes, supporting organizations like the MS Society, Utah AIDS Foundation, and No More Homeless Pets. With decades of experience and an average 99.16% sales-to-list-price ratio, we specialize in urban living strategies, transit-oriented properties, and market-specific solutions tailored to both first-time and seasoned homeowners.
Services
Residential Sales Estate Liquidations Land Sales New Construction Small Business Sales Investment Properties Urban Living Consultation Downtown Property Expertise
Details
  • Year established: 2001
Highlights and features
  • 38 years of combined experience in Utah's real estate market
  • 99.16% average sales-to-list-price ratio since 2001
  • Hyper-local expertise in Salt Lake Valley urban districts
  • Concierge services for staging, de-cluttering, and professional photography
  • Active community involvement through sponsorships and volunteer work
Associations and certifications
  • Salt Lake City Corporation E-2 Certification
What people say
Exceeded expectations Smooth transactions Market expertise Professional service Timely communication
Services
Residential Sales
Our residential sales specialists combine local market insights with strategic marketing to maximize property value. We offer concierge services including staging, professional photography, and targeted pricing strategies. Our team of experienced realtors consistently achieves sales prices at or above asking through expert negotiation and market positioning.
Estate Liquidations
We specialize in managing estate property transactions with sensitivity and efficiency. Services include market preparation, documentation assistance, and streamlined sales processes that respect both time constraints and sentimental considerations during transitional periods for families and executors.
Investment Sales
Our investment property specialists handle multi-unit and rental portfolio transactions with financial insight and market trend analysis. We provide 1031 exchange guidance, income property valuation, and investment-focused marketing to connect buyers and sellers with strategic opportunities.
Urban Living Consulting
Leveraging deep local knowledge, we counsel clients on Salt Lake City's urban living options including transit-oriented developments, historic neighborhoods, and downtown loft communities. Our team provides neighborhood-specific insights about growth patterns and lifestyle considerations.
Land Transactions
We facilitate land sales and acquisitions across Utah with specialized expertise in development potential assessment and regulatory considerations. Our brokers understand unique aspects of vacant land transactions including zoning implications and future value projections.
People
Babs De Lay
Principal Broker & Founder
Founded Urban Utah Homes & Estates in 2001 as Salt Lake City's first E-2 certified real estate brokerage. With over three decades of local market experience, she specializes in urban property transactions and community development initiatives while leading the company's sustainability practices.
Michele Haley
Senior REALTOR
Accomplished agent with 15+ years of experience handling complex transactions including difficult-to-sell properties. Recognized for exceptional negotiation skills that consistently achieve favorable outcomes for buyers and sellers while maintaining transparent communication throughout the process.
Benny Keele
REALTOR
Multi-year top producer with expertise in Salt Lake Valley's competitive market. Specializes in guiding first-time buyers through the process while achieving record sale prices for sellers through targeted marketing strategies and personalized service approach.
Cristina Perez
REALTOR
Recognized for transforming client properties into market-ready spaces that sell quickly. Combines creative staging expertise with strategic pricing to maximize returns, particularly for modern properties and first-time sellers navigating the competitive real estate landscape.
Leslye Stratton
REALTOR
Specializes in first-time homebuyer education and urban property acquisitions. Provides comprehensive guidance through financing options while leveraging extensive local knowledge to help clients find properties matching their lifestyle and investment goals.
Questions
What sets Urban Utah Homes & Estates apart from other real estate agencies?
We combine local market expertise with sustainability practices and community involvement. Our brokers have decades of combined experience achieving high sales prices quickly through strategic marketing and negotiation.
How do you help sellers maximize property value?
We provide concierge services including professional staging, photography, and targeted pricing strategies. Our team consistently achieves 99.16% of asking prices through expert market positioning.
What areas do you specialize in?
We focus on Salt Lake Valley urban districts including Sugar House, Capitol Hill, The Avenues, and Granary District, with deep knowledge of transit-oriented properties and historic neighborhoods.
How can first-time homebuyers get started?
Our agents provide comprehensive guidance through financing options, property selection, and negotiation. We offer personalized education to help new buyers understand market dynamics and make informed decisions.
Do you handle investment property transactions?
Yes, our specialists manage rental portfolio sales and acquisitions with 1031 exchange guidance. We provide market trend analysis and investment-focused marketing for income properties.
What's your approach to estate property sales?
We handle estate transactions with sensitivity and efficiency, offering market preparation guidance and streamlined processes that respect both time constraints and sentimental considerations.
Reviews (7)
Barbara Czapla
Feb 02, 2022 Report
Babs sold our home and that of our friends in Salt Lake City. She is knowledgeable and thorough..she puts your mind at ease during what can be a very stressful time. We recommend her to all our family and friends. Thanks so much Babs.
Jane Dyer
Feb 02, 2022 Report
Babs De Lay, principle broker of Urban Homes and Estates, is AMAZING. This is the second home I have sold / purchased with her assistance and both times I have been completely satisfied with the experience. She was organized, professional, quickly available, and reliable. She provided clear explanations, answered my many questions, suggested resources to make selling & moving easier, and supported me as I made decisions. I have recommended her for years with good reason. I'm only sorry I moved out of state, preventing me from using her again.
Debra Jacobson
Jul 11, 2021 Report
My brother's agent encouraged them to list their house for higher than he should have, then blamed them for listing too high. And was upset with them for worrying about their their house not selling. My brother decided to unlist the house early and was charged $6,000. I tried to appeal to the owner to give them some of that money back and she hung up on me. After another 2 calls she did talk to me but ensured me that legally they did nothing wrong and that my brother shouldn't have unlisted with them. I would not recommend this company.
Edward Inga
Dec 12, 2020 Report
Ross is my favorite agent! He helped us sell our first home and made the process very easy. I personally love how connected he is when it comes to anything you need in your home. We were in the process of selling our home when my AC started acting up. I ended up calling 3 different companies and they all pushed for a new ac unit (12k) I told Ross about what I was going through and he made a quick call and had his buddy come to my house the next day. 1 hour later my AC Was working perfectly and I saved 12k . Definitely would recommend to anyone and everyone !
Patrick Frier
Dec 07, 2020 Report
We worked with Sheridan on our first home buying experience. She was patient, kind, friendly, and super knowledgeable. We first reached out to the folks at Urban Utah because we had heard great things about them and Sheridan still surpassed our expectations. Buying a home is stressful, but they smoothed out the process and made us feel comfortable and confident. In such a fast moving market, we felt like it was important to be in great hands and we absolutely were. We would certainly work with them again!
Wendy Circuit-Stoev
Oct 27, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
Michele Haley is an amazing agent! Her experience, in-depth knowledge and always current understanding of the housing market is incomparable. We have bought and sold several houses through her and she has always gone way above and beyond the typical duties of an agent. I cant recommend her enough!!
Leslie Jackson
Oct 05, 2020 Report
We recently worked with Urban Utah Homes & Estates with Laurie Stauffer as our agent to sell our home and had an amazing experience. Laurie was very professional to work with. She was hands on and attentive and never pushy about selling our home. She definitely listened to our needs and concerns. The photographer they hired to take photos of our home did a great job. Our house sold quickly and above asking! Laurie helped us negotiate fairly after inspection and was a great resource of information. On the day of closing, I came down with a terrible stomach bug and she helped us figure out how