Business Details
21 Years
experience
Your Premier Park City Real Estate Experts
Founded by Cheryl Fine-Whitteron, a native Utahan with over two decades of local real estate expertise, we bring unparalleled insight into Park City's dynamic market. Our team combines extensive knowledge of luxury properties with personalized service tailored to each client's unique needs. Cheryl's career spans high-end markets like Beverly Hills and Montecito, where she honed her skills in property development and negotiation before returning to Park City. Our approach prioritizes transparency, responsiveness, and a deep understanding of the region's diverse neighborhoods. With Cheryls daughter Lauren McMullin joining the team, our service now integrates multi-generational expertise and a fresh perspective on modern buyer preferences.We specialize in connecting clients with properties that align with their lifestyle, whether they seek ski-in/ski-out access, horse-friendly communities, or newly constructed luxury homes. Our commitment extends beyond transactionswe assist with design, construction, and contractor referrals to ensure a seamless experience. Backed by overwhelming client satisfaction and referrals. Our 24/7 availability ensures clients receive timely support at every stage of their real estate journey. We leverage cutting-edge technology and comprehensive market analytics to provide real-time insights. Our track record reflects a dedication to exceeding expectations through integrity-driven representation.
Services
Luxury Home Sales
Condo Buying
Land Acquisition
Property Valuation
Market Analysis
Details
- Year established: 2005
Highlights and features
- Over 20 years of local market expertise in Park City's luxury real estate
- Multi-generational team with specialized knowledge of ski-in/ski-out properties
- Provided complimentary post-sale support including contractor referrals
- Recognized for responsiveness with 24/7 client communication
- Leverage advanced MLS analytics for data-driven decision-making
What people say
Hard-working
Knowledgeable
Responsive
Professional
Market insights
Services
Luxury Home Sales
Our luxury home sales service specializes in marketing upscale properties through targeted digital campaigns and exclusive networking channels. We leverage in-depth knowledge of Park City's premium neighborhoods to attract qualified buyers for estates, custom-built homes, and architectural masterpieces. With over two decades of local market expertise, we implement strategic pricing models and professional staging to maximize returns for our sellers.
Condo Buying
We specialize in identifying and negotiating condominium purchases that meet specific buyer requirements. Our service includes comprehensive analysis of complex homeowners' associations, special assessments, and maintenance fees. With access to new construction developments and resale inventory, we guide clients through selection of luxury units in premier complexes like The Canyons and Deer Crest.
Land Acquisition
Our land acquisition expertise focuses on undeveloped parcels and buildable lots in Park City's most desirable areas. We conduct title research, zoning verification, and building feasibility studies to ensure clients make informed investments. The team assists with due diligence for custom home construction projects on residentially zoned land with scenic mountain vistas.
Property Valuation
Our valuation service provides precise property pricing based on comparative market analysis and recent sales data. We analyze square footage, location amenities, and property condition to determine optimal listing prices. This data-driven approach ensures competitive positioning while maximizing seller returns in Park City's volatile luxury market.
Market Analysis
We offer comprehensive market analysis covering inventory trends, price fluctuations, and neighborhood statistics. Our proprietary tools track MLS updates to identify emerging opportunities and investment potential. This real-time market intelligence empowers clients with actionable insights for making informed buying and selling decisions.
People
Cheryl Fine-Whitteron
Real Estate Agent
With 20+ years in Park City real estate, Cheryl combines local expertise with luxury market experience from Beverly Hills and Montecito. She specializes in high-end property transactions across Salt Lake City and Midway regions.
Lauren McMullin
Real Estate Agent
Third-generation real estate professional with 25+ years local experience in Park City and Salt Lake City markets. Specializes in connecting clients with properties matching their lifestyle needs through personalized service.
Questions
What types of properties do you specialize in?
We specialize in luxury homes, condos, and land acquisitions in Park City and surrounding areas, including Salt Lake City and Midway.
How do you market luxury properties?
Our marketing combines digital campaigns, exclusive networking, and professional photography to showcase properties to qualified buyers globally.
Do you work with first-time homebuyers?
Yes, we guide first-time buyers through the entire process, from pre-approval to closing, with personalized support and market education.
Can you help with building on empty land?
Yes, we assist with identifying buildable lots and connect clients with trusted architects and contractors for custom home construction.
What areas do you cover?
Our primary focus includes Park City, Salt Lake City, Midway, and surrounding Utah mountain communities with luxury real estate opportunities.
Are you available after hours?
Yes, we provide 24/7 availability to accommodate client schedules and urgent property inquiries.
Reviews (5)
James Paris
Jan 17, 2021
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We would highly recommend using Cheryl. Not only did her knowledge of the market, neighborhoods, and trends help us narrow down our search. She went above and beyond helping us buy a 2nd home. She was extremely helpful and we trusted 100% to get us into a wonderful home. If Cheryl makes recommendations I would strongly suggest you take them under serious consideration and act. She does know what it takes to find a home or 2nd home of your dreams. We will definitely use her again.
Jeffrey Mirvis
Nov 11, 2020
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Positive:Professionalism
We worked with Cheryl to find our house in Park City. She was patient, knowledgeable and completely professional. We highly recommend her !
We worked with Cheryl to find our house in Park City. She was patient, knowledgeable and completely professional. We highly recommend her !
Pineapple Bell
Aug 29, 2020
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Positive:Quality
Cheryl is 100% 5 stars. She has been essential to our search and successful transactions. Professional, highly researched, responsive and an absolute delight. We continue to enjoy working with her. It's honestly a pleasure. It's obvious she works hard and enjoys her work. Highly recommend.
Cheryl is 100% 5 stars. She has been essential to our search and successful transactions. Professional, highly researched, responsive and an absolute delight. We continue to enjoy working with her. It's honestly a pleasure. It's obvious she works hard and enjoys her work. Highly recommend.
Tom Embley
Dec 16, 2019
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Cheryl is great to work with. She knows the area incredible well and she is very patient. Great connections for lenders, inspectors, & contractors.
Cheryl took the time to educate us on the area and actually showed us a few houses before they went on the market. She made the entire process very easy, no pressure.
Cheryl took the time to educate us on the area and actually showed us a few houses before they went on the market. She made the entire process very easy, no pressure.
Natalie Cregger
Nov 01, 2019
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Very knowledgable of the area. Hard working and trustworthy. I would highly recommend Cheryl for your next real estate transaction.
