Business Details
Enterprise Event Management Platform for Measurable ROI
At Certain Software, we believe events are where business truly comes alive: where connections spark, relationships grow, and opportunities turn into revenue. Our platform helps organizations deliver personalized experiences, capture meaningful engagement signals, and turn every event moment into actionable insight. With intelligence built into every step, events stop being a cost center and start becoming revenue engines. Powered by AI and built for scale, Certain Software captures real-time engagement and transforms it into buying signals, helping event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales.Our enterprise-grade security ensures every event drives measurable business impact. We partner with leading global brands to standardize data, automate processes, and drive revenue from events. Our team combines decades of experience in event technology, software engineering, and customer success to deliver solutions that scale seamlessly from 1 to 1,000+ events worldwide.
Services
Event Management Platform
Mobile Event App
Buying Signals Solution
Data Integration
Event Intelligence
Highlights and features
- Capture real-time buying signals to accelerate sales pipelines
- Leverage AI-powered personalization for attendee engagement
- Seamlessly integrate event data with CRM and marketing automation
- Scale effortlessly from 1 to 1,000+ global events
- Enterprise-grade security with PCI DSS, GDPR, and SOC 2 compliance
Associations and certifications
- PCI DSS
- GDPR
- SOC 2
What people say
Streamlined event management
Actionable buying signals
Seamless CRM integration
Enterprise scalability
AI-powered personalization
Services
Event Management Platform
Our enterprise-grade platform orchestrates seamless attendee journeys across in-person, hybrid, and virtual events. With AI-driven personalization, automated workflows, and real-time analytics, it transforms event logistics into strategic revenue opportunities. The solution scales effortlessly for organizations managing thousands of global events annually while maintaining brand consistency and compliance.
Mobile Event App
This AI-powered mobile application enhances attendee engagement through personalized agendas, live polling, networking recommendations, and real-time content delivery. It captures detailed engagement metrics that feed into our buying signals system, enabling sales teams to identify high-intent prospects during and after events while providing attendees with tailored experiences throughout their event journey.
Buying Signals Solution
Our proprietary system converts attendee interactions into actionable sales insights by analyzing session attendance, content consumption, and networking behavior. The AI-powered engine identifies readiness signals and intent patterns, automatically syncing this intelligence with CRM systems to enable immediate, personalized follow-up that accelerates deal closure and improves lead scoring accuracy.
Data Integration
Our data orchestration tools connect event engagement metrics with existing martech stacks through pre-built integrations and REST APIs. This ensures seamless flow of attendee behavior data into CRM platforms, marketing automation systems, and BI tools, creating unified customer profiles and enabling data-driven decision-making across sales, marketing, and event operations teams.
Event Intelligence
This comprehensive analytics solution provides 360-degree visibility into event performance through customizable dashboards and advanced reporting. It tracks key metrics across all event formats, correlates engagement data with revenue outcomes, and delivers predictive insights that optimize future event strategies while maintaining enterprise-grade security and compliance standards.
People
Douglas E. Goldman
Chairman and Founder
Chairman and founder of Certain Software Inc., Doug combines entrepreneurial leadership with extensive philanthropy. He serves on multiple prestigious boards and holds degrees from UC Berkeley and Tel-Aviv University's Sackler School of Medicine.
Peter Micciche
Chief Executive Officer
CEO with executive experience at IBM, HP, and Oracle. Holds BS in Finance from Boston College and MBA from Suffolk University. Previously led Cognos, NativeMinds, and Kinecta Corp. to successful exits.
Sunil Machado
Chief Software Architect
14-year veteran from Vocera Communications with expertise in health tech and web applications. Leads Certain Software's global event data advancements and technology vision for scalable product growth.
Peggy Chiu
Vice President, Customer Success
SaaS and retail tech leader with 15+ years experience building high-performing teams. Focuses on customer retention, adoption growth, and strategic relationship development through a customer-first approach.
Ruby Kolwyck
Head of People
HR leader with proven track record in talent strategy at SolFocus and Federal Reserve Bank. Builds inclusive cultures and drives employee engagement through innovative people development programs.
Questions
How does Certain Software's platform help turn events into revenue?
Our AI-powered platform captures real-time attendee engagement data, converts it into actionable buying signals, and integrates with CRM systems to enable immediate sales follow-up, accelerating pipeline growth and proving ROI.
What types of events can Certain Software manage?
Our platform supports in-person, hybrid, and virtual events of all sizes - from intimate roundtables to global conferences with thousands of attendees across multiple languages and regions.
How does the buying signals solution work?
The system tracks attendee behavior across all event touchpoints, identifies intent patterns through AI analysis, and delivers prioritized sales insights to CRM systems in real time for immediate follow-up.
What integrations are available with Certain Software's platform?
We offer pre-built integrations with Salesforce, Marketo, Eloqua, Zoom, and 50+ other platforms, plus REST APIs for custom solutions. Our Signal product enables advanced data orchestration across martech stacks.
How does Certain Software ensure data security and compliance?
Our enterprise-grade platform maintains PCI DSS, GDPR, and SOC 2 compliance with bank-level encryption, role-based access controls, and regular security audits to protect both attendee data and business intelligence.
What support levels are available for Certain Software customers?
We offer Silver (standard), Gold (faster response), and Platinum (dedicated support hero) levels with 24/7 access to knowledge bases, email support, and priority case handling based on severity levels.
