Business Details
Sports Business Marketing & Video Content Strategy Experts
Root Group Marketing is a strategically-boutique marketing agency specializing in transforming alternative sporting event producers and athletes into monetizable media properties. Founded by award-winning strategist Bryce Root, we combine traditional and new-school marketing techniques with AI-driven technology to identify untapped revenue streams for our clients. Our team delivers customized video content strategies, docu-series production, and revenue acceleration programs that generate sustainable income with minimal client time investment.With a focus on differentiation and measurable ROI, we help clients build brand authority through data-driven content marketing and strategic media asset development. Our approach emphasizes long-term partnerships with a limited client base to ensure personalized attention and operational immersion.
Services
Sports Content Audit
Docu-Series Production
AI Revenue Analysis
Brand Storytelling
Media Asset Development
Content Monetization
Audience Growth Strategy
Video Marketing Systems
Sponsorship Packaging
Fractional CMO Services
Highlights and features
- We offer 15+ years of sports marketing expertise with proven revenue acceleration frameworks
- Our AI-enhanced process identifies $4M+ in hidden revenue across client portfolios
- We guarantee minimum $100K annual net income increase or refund investment
- Our fractional creative architect model delivers boutique agency quality at 60% cost savings
- We implement scalable video content systems requiring only 1-2 hours monthly client time
What people say
Sales more than doubled
Methodical in his work
Great teacher
Game-changing impact
Brand awareness increased
Services
Sports Content Revenue Accelerator
Our proprietary program identifies untapped income streams through content audits and strategic video production. We implement systems that generate sustainable revenue while requiring minimal client time investment. Clients receive customized implementation blueprints and ongoing support to maximize media asset value.
Docu-Series Production
Custom docu-series development featuring strategic storytelling and multi-platform content distribution. Our production includes episode planning, filming, editing, and analytics to maximize viewer engagement and brand awareness for sports properties.
Fractional Creative Architect
Boutique-level marketing infrastructure development with flexible engagement models. This service includes brand strategy, content planning, and implementation support tailored to sports businesses' specific needs and growth objectives.
AI-Enhanced Marketing
Cutting-edge AI technology analyzes data patterns and automates content optimization. Our systems identify revenue opportunities, streamline production workflows, and enhance audience targeting for maximum marketing ROI in sports industries.
Brand Awareness Campaigns
Comprehensive brand development programs combining strategic content creation with multi-channel distribution. We create cohesive brand narratives that resonate with target audiences while building sponsor-worthy media properties.
People
Bryce Root
Founder & Lead Strategist
Award-winning marketing strategist with 15+ years experience in sports business development. Creator of the Sports Content Revenue Accelerator program that has generated $4M+ in client revenue. Specializes in AI-driven content monetization and media property development for alternative sports entities.
Questions
What types of sports businesses do you work with?
We specialize in alternative and second-tier sports events, athletes, and venues that want to monetize their content and build media properties.
Do you offer payment plans?
Yes, we offer flexible financing options including athlete payment plans and customizable service packages to suit different budgets.
What results can I expect?
Our guarantee ensures minimum $100K annual net income increase through content monetization strategies or your investment is refunded.
How much time is required?
Most clients invest 1-2 hours monthly for content creation while our team handles strategy, production, and distribution.
What's included in the free audit?
The audit identifies untapped revenue potential in your existing content assets and provides a roadmap for six-figure growth.
Videos
Reviews (4)
Steve Shapiro
Apr 01, 2021
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Over the past 20 years of running my own businesses, I've consulted with a few marketing consultants. While each one of them added value, none have added as much value as quickly as Bryce has. Bryce is knowledgeable, creative and caring. Importantly, he takes the time to really listen to you and understand your objectives and priorities. This level of understanding allows him to prioritize and focus on the most important aspects of your marketing plan. He cares about your success - he helps you set short and long term goals and he politely but effectively holds you accountable. Needless to say
Larry Hebert
Aug 15, 2020
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Bryce Root is the premier marketing strategist in northern California. He has his finger on the pulse for small businesses and the expertise and guidance he provides is truly exceptional. He has the ability to assess a market, its customers and their needs, and devise a comprehensive marketing plan for clients to connect buyers with the business to generate revenue and profitability. He gets results! Truly amazing!
Gabriela Covay
Aug 22, 2019
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Bryce and his team are true experts when it comes to small business marketing. Bryce is an expert at helping brands understand their unique values and effectively communicate those values to their target customers. I've been working with Bryce for over three years now and can honestly recommend him for any marketing consulting. He helps draft comprehensive marketing plans, and is a pro at crafting both visual and written content that increases a company's brand awareness and bottom line.
Botanic & Luxe
May 25, 2018
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We have been in business for around 2.5 years now and have worked with Bryce, of the Root Group, for little over a year now. His knowledge and expertise in branding and marketing has helped our business tremendously and we couldnt recommend his services more. From his help with honing in on our target market to advise on planning and strategizing for events and marketing opportunities...his guidance has been critical to our success. Not only is Bryce an expert in his field but he is probably the most positive human to work with!
