Paul Ferradas was born in Lima, Peru. At the age of 4, his family moved to the United States. San Jose, California was his home for most of his early childhood. In the late seventies Paul moved to Miami, Florida for several years. It was there where he began to absorb all the diverse cultures and wonderful colors that areas like South Beach had to offer.
Art and culture was everywhere, an inspiration that would open doors to see life as one big piece of art. Without any formal training in photography or cinematography, Paul began to study the works of iconic photographers that he admired such as Mario Testino which is also from Lima Peru, Richard Avedon, and Raphael Mazzucco to name a few.
Art and culture was everywhere, an inspiration that would open doors to see life as one big piece of art. Without any formal training in photography or cinematography, Paul began to study the works of iconic photographers that he admired such as Mario Testino which is also from Lima Peru, Richard Avedon, and Raphael Mazzucco to name a few.
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Headshots
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Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. It's the one area that you should not sacrifice. Now that social media has taken on such an important role in promoting our professional abilities, having an impact-making headshot is more important than ever.
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I recently had the pleasure of shooting headshots for the board members of Nevro Corporation. Nevro is a medical device company located in Redwood City, California. Their goal is to help patients suffering from chronic pain achieve lasting relief. For these pictures, I wanted the headshots to amplify the team's high-quality, caring professionalism.
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