Business Details
Your Trusted Subaru Dealership in Lyme, CT
Reynolds Subaru has been a family-run business for six generations since 1859, combining deep-rooted tradition with modern automotive expertise. Our dealership offers a comprehensive selection of new and certified pre-owned Subaru vehicles, backed by a state-of-the-art service facility staffed by factory-trained technicians with over 100 years of combined experience. We prioritize personalized customer service, reflected in our 4.9-star Google rating and commitment to transparency, including complimentary service loaners and flexible online purchasing options. Our community involvement spans decades, supporting local initiatives through the Subaru Love Promise and active participation in regional events. With a heritage of innovation from carriage-making to eco-friendly retail practices, we maintain a balance between size and personal touch, ensuring every customer feels valued.Our finance center partners with multiple lenders to provide competitive rates, while our parts department offers genuine OEM components for long-term vehicle reliability. Located minutes from major highways in Lyme, CT, we serve customers from Norwich to Middletown with convenient access to inventory, service, and expert consultation. Our team's extensive local knowledge and sixth-generation leadership ensure decisions are made with both tradition and future needs in mind. Through every economic cycle, our dedication to customer satisfaction has remained unwavering, evidenced by 96% of Subarus sold in the past decade still on the road today. This enduring commitment positions us as both a trusted automotive provider and integral community partner.
Services
New Vehicles
Pre-Owned Inventory
Service Center
Parts & Accessories
Financing Options
Certified Pre-Owned
Online Purchasing
Vehicle Trade-In
Express Service
Tire Sales
Highlights and features
- Six generations of family ownership since 1859
- 4.9-star Google rating with verified reviews
- Complimentary service loaner vehicles available
- State-of-the-art facility with Master Certified technicians
- Active community involvement through Subaru Love Promise
What people say
Exceptional Customer Service
Competitive Prices
Knowledgeable Staff
Great Selection
Community Involvement
Services
New Vehicles
Our new inventory features the latest Subaru models with advanced safety technology and modern amenities. From the adventure-ready Crosstrek to the spacious Ascent SUV, every vehicle maintains Subaru's reputation for reliability and all-weather performance. Factory warranties and customization options ensure long-term ownership satisfaction.
Pre-Owned Inventory
Certified pre-owned Subarus and multi-brand vehicles offer quality alternatives with rigorous inspection standards. Each used vehicle receives comprehensive history reports and reconditioning services to meet dealership quality benchmarks while maintaining competitive pricing for budget-conscious buyers.
Service Center
Factory-trained technicians provide maintenance and repairs using genuine OEM parts for all Subaru models. Services range from routine oil changes to complex engine diagnostics, supported by a 30+ loaner vehicle fleet and express service options for time-sensitive needs.
Parts & Accessories
Original equipment manufacturer parts ensure proper vehicle function and longevity. Our inventory includes performance upgrades, protective accessories, and seasonal items like snow tires, all available for purchase online or through our in-store parts counter staffed by experienced specialists.
Financing Options
Our finance center partners with multiple lenders to secure competitive rates for new and used vehicle purchases. Services include credit pre-approvals, lease-to-own programs, and special financing offers for educators, military personnel, and returning customers.
People
Hayden Reynolds
General Manager and Owner/Principal
Sixth-generation leader overseeing dealership operations with over 25 years of automotive industry experience. Maintains family tradition of customer-centric service while implementing modern business practices to ensure continued growth and innovation.
Kathryn Wayland
CEO and Controller
Manages financial operations and human resources with a background in landscape horticulture from Cornell University. Joined full-time in 1998, balancing dealership management with community engagement initiatives that reflect family values.
Nora A. Walters
General Sales Manager
Leads sales team with extensive knowledge of Subaru product lines and local market dynamics. Focuses on transparent pricing strategies and customer education to create stress-free purchasing experiences aligned with dealership values.
Mike Nicolo
Subaru Service Manager
Coordinates service operations with 15+ years of automotive repair expertise. Oversees Master Certified technicians to maintain high service standards, implementing efficiency improvements while preserving personalized customer interactions.
Bill Ziarko
Parts Manager
Manages parts inventory and accessories department with emphasis on product availability and technical knowledge. Ensures genuine OEM parts meet specific vehicle requirements while providing expert guidance for performance enhancement options.
Questions
What Subaru models are currently in stock?
Our inventory includes new Subaru Outback, Forester, Crosstrek, Legacy, and Ascent models with various trim levels available. Check our website for real-time updates.
Do you offer online vehicle purchasing options?
Yes, our 'Buy Online' program allows trade-in appraisal, financing applications, and home delivery arrangements through our secure digital platform.
What service packages are available?
We offer scheduled maintenance plans, express service options, and genuine parts replacements for all Subaru models performed by certified technicians.
Are financing options available for used vehicles?
Yes, our finance center provides competitive rates for both new and pre-owned vehicle purchases through multiple lending partners.
How does your community involvement work?
Through the Subaru Love Promise, we support local nonprofits and environmental initiatives while participating in regional events and educational programs.
What sets your dealership apart from competitors?
Six generations of family ownership combine with modern automotive technology to create personalized service experiences and long-term customer relationships.
Videos
Reviews (4)
Cynthia M.
Aug 17, 2021
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I am so disappointed in the service at Reynolds. I drive very far and go out of my way to buy my car and get it serviced at Reynolds - never do that again. I took it in for general maintenance which was exorbitantly priced only to have to return 3 more times because the car was worse after I left. They talked to me as though I was an idiot - I'm not, which is just misogyny. I was talking on the phone speaker when I drove in the 2nd time and drove out with it no longer working and they tried to blame me. There was no kindness and no service. I think they thought they could keep my car for days
Isaiah G.
Jul 14, 2021
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Great customer service warm inviting waiting room clean . Reasonable rates highly recommend Reynolds ...
Kaleigh R.
Apr 05, 2021
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Great dealership! So clean and so professional. Everyone was so kind and the dog in the show room was adorable!
Steven F.
Jun 01, 2019
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Excellent customer service! I highly recommend purchasing and servicing your car with the team at Reynolds. I purchased a new 2013 Impreza and I prefer to have it serviced at Reynolds when I am to busy to complete the work myself, which is most of the time. I have 180,000 miles on the car and still going strong. Recently my car was having a recall item fixed and I scheduled the interior/exterior detailing, it's like having a brand new car! I could not be happier with my Subaru experience. Thanks for being amazing!
