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Business Details
Trusted Financial Advisers in Louisville, KY
Geer Financial Services was founded on the principle of building lasting relationships with clients and industry professionals to deliver tailored financial solutions. Our team collaborates closely with clients and their advisors to identify strategies that align with long-term objectives, leveraging extensive industry partnerships to secure competitive packages and innovative solutions. With a focus on ultra-high net worth clients, we specialize in estate planning, charitable giving strategies, and business owner planning, utilizing life insurance as a critical asset to reduce tax liabilities and maximize wealth preservation.

Our approach combines personalized service with rigorous analysis of over 400 life insurance carriers to ensure optimal outcomes. Headquartered in Louisville, KY, we serve domestic and international clients with complex financial needs, maintaining a commitment to transparency, expertise, and client-centric service. Our teams decades of experience and dedication to continuous education position us as trusted advisors in navigating evolving financial landscapes.
Services
Estate Planning ILIT Trusts Charitable Planning Business Owner Planning UHNW Personal Line Long-Term Care Key Person Insurance Life Insurance as Asset Estate Tax Perspectives Policy Review
Highlights and features
  • We specialize in insurance-based asset strategies for ultra-high net worth clients with portfolios exceeding $25 million.
  • Our team collaborates directly with attorneys, accountants, and advisors to create integrated financial solutions.
  • We have access to over 400 life insurance carriers for competitive policy placement.
  • Our holistic approach addresses estate planning, charitable giving, and business succession needs.
  • We provide personalized service for clients with complex financial situations.
Services
Estate Planning
Geer Financial Services creates customized estate plans to protect and transfer wealth efficiently. We collaborate with legal and tax advisors to minimize estate taxes, streamline asset distribution, and ensure client intentions are executed. Our strategies incorporate life insurance solutions to provide liquidity for tax obligations and survivor income.
ILIT Trusts
We design Irrevocable Life Insurance Trusts (ILITs) to remove assets from taxable estates while providing liquidity for heirs. Our team structures policies to fund estate taxes, replace charitable gifts, and ensure tax-free transfers to beneficiaries, leveraging life insurance as a core component of wealth preservation.
Charitable Planning
Our charitable planning services integrate life insurance strategies to maximize philanthropic impact and tax benefits. We help clients establish gifting structures that balance charitable goals with family inheritance needs, including techniques that generate naming rights for institutions while preserving family assets.
Business Owner Planning
We develop business succession plans using key person insurance and ownership transfer strategies. Our solutions protect companies from revenue loss due to executive death, facilitate leadership transitions, and ensure continuity through tailored life insurance policies for organizations with complex structures.
UHNW Personal Line
For ultra-high net worth clients, we provide specialized insurance for luxury assets and estates. Our coverage options protect multiple properties, art collections, and high-value personal assets against loss, with policies customized to individual risk profiles and lifestyle requirements.
People
Jonathon A. Geer
Founder & Managing Principal
Jonathon Geer specializes in serving ultra-high net worth clients with $25M+ net worth. He leverages industry relationships to secure customized insurance solutions, focusing on estate planning and wealth preservation strategies for high-asset individuals.
Jason K. Geer
Partner & Principal
Jason Geer employs a holistic approach to insurance planning for wealthy clients. He coordinates with legal and financial advisors to develop integrated strategies that address complex estate and business succession challenges for high-net-worth families.
Cheryl Henson
Executive Assistant
Cheryl Henson manages product analysis and underwriting processes while assisting with new client onboarding. She coordinates between advisors and clients to ensure efficient implementation of insurance solutions for complex financial situations.
Ann Brumleve
Client Services
Ann Brumleve handles policy servicing and client communications. She specializes in processing coverage changes and new business submissions, ensuring seamless service delivery for Geer Financial Services' high-asset clientele.
Questions
What estate planning services do you offer for ultra-high net worth individuals?
We provide customized estate plans using life insurance strategies to minimize tax liabilities, protect assets, and ensure smooth wealth transfer for clients with $25M+ net worth.
How do ILIT trusts help reduce estate taxes?
ILIT trusts remove life insurance proceeds from taxable estates while providing liquidity for estate taxes and survivor income through irrevocable trust structures.
Can you help businesses protect against key employee loss?
Yes, we implement key person insurance policies to protect businesses from financial losses due to the death of critical executives or employees.
Do you work with international clients?
Yes, our services extend to international clients with complex financial needs, offering cross-border estate planning and insurance solutions.
What luxury asset coverage options are available?
We provide specialized insurance for high-value properties, art collections, and personal assets tailored to ultra-high net worth individuals' unique risk profiles.