Call Now
Website
Call
Business Details
Your Trusted Toyota Dealership in Hernando, MS
At Principle Toyota of Hernando, we operate with five core principles that guide every aspect of our dealership. As a family-owned business serving Hernando, MS, and surrounding areas like Southaven, we pride ourselves on delivering unparalleled service rooted in integrity and excellence. Our team of certified Toyota technicians utilizes genuine OEM parts and state-of-the-art equipment to ensure your vehicle receives the highest standard of care. We offer a comprehensive range of services, including new and pre-owned vehicle sales, factory-recommended maintenance, genuine parts, and rental options.

Our VIP Service amenitiessuch as complimentary beverages, express service, and home deliveryreflect our commitment to customer comfort. With over 3,400 five-star reviews, we are recognized for our transparent pricing, personalized financing, and community-focused approach. Our facility features a modern showroom, advanced service center, and parts department stocked with Toyota-specific components. We emphasize long-term customer relationships through reliability, expertise, and a dedication to exceeding expectations in every interaction.
Services
New Cars Used Cars Service Center Genuine Parts Toyota Rentals Financing Tire Sales Oil Changes Vehicle Inspections Warranty Service
Highlights and features
  • Certified Toyota technicians with factory training
  • Genuine OEM parts for optimal vehicle performance
  • VIP Service amenities including complimentary refreshments
  • Transparent pricing with exclusive ToyotaCare benefits
  • Community involvement through local events and sponsorships
What people say
Top notch service Quick turnaround Knowledgeable staff Competitive pricing Stress-free experience
Services
New Vehicle Sales
Explore our inventory of brand-new Toyota models including Corolla, RAV4, Tundra, and Camry. Our sales team provides personalized guidance, test drives, and transparent pricing. We offer exclusive Toyota incentives and financing options to help you drive home in a new vehicle that fits your lifestyle and budget.
Certified Pre-Owned Vehicles
Shop our selection of certified pre-owned Toyota vehicles inspected to factory standards. Each CPO vehicle includes extended warranty coverage, vehicle history report, and access to Toyota financing. Our inventory features late-model cars, trucks, and SUVs at competitive prices with added peace of mind.
Service Center
Our Toyota-certified technicians perform factory-recommended maintenance and repairs using genuine parts. Services include oil changes, brake replacements, tire rotations, and multi-point inspections. We offer express service, complimentary amenities, and pickup/drop-off options to minimize your downtime while maximizing vehicle performance and longevity.
Genuine Parts
Order Toyota OEM parts designed specifically for your vehicle's make and model. Our parts department stocks essential components like filters, wiper blades, and brake pads. Certified technicians can install parts during service appointments, ensuring proper fit and function while maintaining warranty compliance and vehicle safety standards.
Vehicle Rentals
Access short-term Toyota rentals including Corolla, Camry, and Tundra models during service visits or travel needs. Our rental fleet features late-model vehicles with flexible daily rates starting at $49. We provide convenient transportation solutions while your vehicle is being serviced or when you need temporary mobility for business or personal use.
People
Andrew Howell
Service Advisor
Andrew leads our service team with 15+ years of Toyota expertise, ensuring customer vehicles receive factory-standard care while maintaining a welcoming experience for Hernando drivers.
Anthony Cardona
Sales Consultant
Anthony specializes in helping first-time buyers navigate the car purchasing process with patience and transparency, earning consistent five-star reviews for his personalized approach.
Gary
Sales Manager
Gary oversees our sales operations with a focus on exceptional customer service, combining product knowledge with financing expertise to deliver stress-free vehicle transactions.
Questions
What are your service center hours?
Our service center operates Monday-Friday 7 AM - 6 PM, Saturday 7 AM - 3 PM, and is closed on Sundays.
Do you offer ToyotaCare maintenance plans?
Yes, all new Toyota purchases include ToyotaCare with 2 years/25,000 miles of complimentary maintenance and 24-hour roadside assistance.
Can I schedule service online?
Yes, use our online scheduling tool for maintenance appointments or contact our service department directly at 662.624.2585.
What financing options are available?
We offer competitive financing through Capital One, pre-qualification options, and special programs for military members and college graduates.
Do you have rental cars available?
Yes, we provide Toyota rental vehicles starting at $49/day during service visits or for temporary transportation needs.
Are genuine Toyota parts worth the investment?
Toyota Genuine Parts ensure proper fit, function, and warranty compliance, maintaining your vehicle's performance and resale value.
Reviews (6)
Cheyenne Kowalewski
Dec 31, 2021 Report
Recently purchased a Highlander from Toyota in Hernando with the help from Tiffany Morris! This was my first brand new vehicle and Tiffany was so kind and helpful throughout the process. I am sending all of my referrals to her. She was the best sales rep I've ever worked with! I highly recommend Tiffany and Principle Toyota of Hernando.
Wolfpack Gaming
Dec 13, 2021 Report
I struggled trying to decide what vehicle to get. I called and text nonstop for days!! But I always received an answer right away. They are so patient and attentive. They make sure youre getting what you want and whats best for you!! 10/10 recommend and will be a repeat customer!
Cyniswa Craigen
Dec 07, 2021 Report
We purchased a Hyundai Genesis from Principal Toyota Hernando, MS and the total experience was great due to our lovely sales woman Yasmine Survillion. She was friendly & patient and we would recommend her for any services anyone may need, she will not disappoint. Thanks again.
Lindsay Sigman
Oct 03, 2021 Report
My experience here started with Tiffany taking me to drive a Highlander and she was sweet, knowledgeable, and MOST importantly NOT pushy!!! I then talked with Elliott who was just as amazing, he was helpful, honest, and an absolute pleasure to work with. I go back the next day to purchase the vehicle and met Ashley and Rob who did my finance paperwork and somehow they were just as amazing. I have never had such an awesome experience purchasing anything! It was fun, painless and actually enjoyable! I highly recommend Principle Toyota Hernando!
Taylor Steiner
Aug 17, 2021 Report
Cody Brown made my experience awesome! He helped me find the perfect vehicle that had all the things I wanted in my price range. He worked with me to make sure I was completely satisfied with my new 4Runner. I HIGHLY recommend principle Toyota and Cody if anyone is in the market for a new ride!
David Mora
Aug 03, 2021 Report
Paola was hands down the best sales associate I have ever bought a vehicle from. She was attentive, responsive and thorough. I am from Austin and was provided all the information and photos necessary for a seamless online transaction. I highly recommend Paola for your next car purchase!