Joe has been in the jewelry business for over 30 years. Born in Sao Paulo, Brazil, he started his career at just nine years old as a watchmaker. He later began an apprenticeship, developing skills in jewelry carving and setting, and opened his first jewelry store in Brazil at age 17. Since then, he has never stopped doing business.
That entrepreneurial spirit led Joe to move to the United States over 12 years ago, where he worked for other jewelry stores before starting his own company. It is hard to imagine historic Main Street without McKay Diamonds, and Joe knew that his new ownership would not change what McKay created: a place where your jeweler is your friend and your experience there will be one to remember.
That entrepreneurial spirit led Joe to move to the United States over 12 years ago, where he worked for other jewelry stores before starting his own company. It is hard to imagine historic Main Street without McKay Diamonds, and Joe knew that his new ownership would not change what McKay created: a place where your jeweler is your friend and your experience there will be one to remember.
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