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Trusted Online Marketing Solutions for Business Growth
Exactly Write Online Marketing is led by Michele Peterson, a seasoned direct response copywriter, marketing consultant, and coach with over 15 years of experience in customer service and sales. As an AWAI-trained writer and Dan Kennedy Certified Copywriter for Info-Marketers, I combine expertise in direct response copywriting, content marketing, and social media strategies to deliver results-driven solutions. Our services span website content creation, email campaigns, sales funnels, and social media management, all tailored to attract ideal clients and boost profitability.

With certifications from Digital Marketer in specialties like customer acquisition and search marketing, we prioritize actionable insights and measurable outcomes. My background includes a BA in English, print journalism experience, and leadership roles in small business management, ensuring a practical approach to online marketing. We emphasize transparency, personalized strategy sessions, and adherence to industry best practices to build long-term client success.
Services
Website Copywriting Email Marketing Social Media Management Sales Funnel Development Content Audits Coaching Programs Video Scripting Product Launch Strategies SEO Content Creation Marketing Consultation
Highlights and features
  • Certified experts in direct response copywriting with 15+ years of practical business experience.
  • Tailored strategies combining SEO, content marketing, and customer acquisition expertise.
  • Offer Done For You and Done With You models to suit varying budget and involvement preferences.
  • Recognized by Writer's Digest for writing excellence and trained by industry leaders like AWAI.
  • Complimentary 30-minute strategy consultation to align services with client goals.
What people say
Real deal Strong writer Great results Highly recommend Professional and knowledgeable
Services
Copywriting
Crafting compelling sales copy and web content tailored to your brand's voice. We focus on SEO-optimized websites, email campaigns, social media posts, and video scripts to enhance customer engagement and conversion rates. Our team combines creativity with proven direct response techniques to deliver measurable results.
Consulting
Expert analysis of your marketing materials and digital presence. Services include website audits, content strategy development, and product launch planning. We provide actionable recommendations to improve UX, SEO, and lead generation while aligning tactics with your business goals for sustainable growth.
Coaching Programs
Hands-on mentoring for entrepreneurs managing their own marketing. Our Done With You program offers templates, implementation plans, and personalized feedback to build your team's capabilities while maintaining control over your marketing execution.
Done For You Marketing
Comprehensive marketing execution from strategy to implementation. We handle all aspects of your campaigns including sales funnel development, email automation, and content creation, allowing you to focus on core business operations while we drive measurable results.
Social Media Management
Strategic social media content creation and community management. We develop engaging posts, manage campaigns, and optimize your presence across platforms to build brand awareness, foster customer relationships, and drive traffic to your digital assets.
People
Michele Peterson
Agency Director
Michele Peterson is the founder and director of Exactly Write Online Marketing. With a BA in English, 15 years of business management experience, and certifications from AWAI and Dan Kennedy, she specializes in direct response copywriting and digital marketing strategy. Her background includes print journalism and leadership roles in small business operations.
Questions
What services does Exactly Write offer?
We provide copywriting, marketing consulting, and coaching services including website content, email campaigns, sales funnel development, and strategic online marketing guidance.
How can I determine which service model suits my business?
The Done For You model suits those needing expert execution, while the Done With You program benefits hands-on entrepreneurs seeking training and support for their marketing efforts.
Do you offer a free initial consultation?
Yes, we provide a complimentary 30-minute strategy session to discuss your marketing goals and develop a customized plan to meet your business needs.
What industries do you work with?
We specialize in serving solo-entrepreneurs, professional services firms, and info-marketers across various sectors, adapting strategies to each client's unique business environment and target audience.
What credentials does the team hold?
Michele Peterson holds certifications from AWAI, Digital Marketer, and Dan Kennedy, with recognition in Writer's Digest competitions and memberships in professional marketing organizations.
Reviews (3)
Sara Sordi
Aug 21, 2016 Report
I you want the best for your business, use Michele! She is just a wealth of knowledge and can help take your business to the next level.
Justin Tiso
Jul 12, 2016 Report
Michele Peterson is a top-notch online marketing consultant. She keeps me informed and up-to-date with whats working in the online space and always has spot-on implementation advice. On top of all that, shes one heck of a writer, too.
Justin Tiso
Pat Birkle
Jun 21, 2016 Report
I've hired Michele Peterson numerous times for projects and have referred her to friends. She composed referral letters for my business. She also wrote my biography for a board of directors position. I remember remarking that she seemed to know me better than I knew myself. Michele is a true professional.