Business Details
Your Trusted Real Estate Investment Coach in Minnesota
LeAnn Riley has dedicated over 25 years to mastering real estate investment, transforming her expertise into a proven system that empowers others to achieve financial freedom. Starting with a $4,000 credit card investment, she built a $14 million portfolio through strategic acquisitions, leveraging creative financing, and refining her Proven Profit Formula. As a certified negotiation expert and senior real estate specialist, she leads the Encore Investment Team of Realtors, specializing in residential, multi-family, and commercial properties across multiple states. Her coaching programs, including the 7-week Proven Profit Formula and 1-on-1 consulting, provide actionable strategies for investors at all levels, emphasizing mindset, financial literacy, and deal execution. Clients consistently achieve measurable success, with testimonials highlighting rapid portfolio growth, profitable exits, and confidence in navigating complex markets.Backed by a nationwide network of investment-savvy professionals, LeAnn combines hands-on experience with structured education to demystify real estate investing. Her commitment to transparency, ethical practices, and long-term client success has established her as a trusted authority in the industry. The Real Estate Investing Made SIMPLE Club offers ongoing support through live webinars, expert interviews, and a private community for continuous learning and networking. This foundation of experience, education, and community drives the businesss mission to make real estate investing accessible and profitable for all.
Services
Real Estate Coaching
Portfolio Strategy
Market Analysis
Deal Evaluation
Creative Financing
Investor Networking
Property Valuation
Negotiation Training
Mindset Development
Rental Management
Highlights and features
- We offer over 25 years of real estate investment expertise.
- Our Proven Profit Formula ensures strategic portfolio growth.
- Personalized coaching from a $14M portfolio expert.
- Nationwide network of investment-savvy realtors.
- Proven success with clients acquiring over 50 units.
What people say
Great investment coach
Grew portfolio quickly
Expert guidance
Proven strategies
Confidence in deals
Services
Real Estate Coaching
Our real estate coaching programs provide step-by-step guidance for building profitable investment portfolios. Clients learn proven strategies like buy-and-hold, fix-and-flip, and creative financing through structured courses and personalized consulting. With decades of experience and a $14 million personal portfolio, LeAnn Riley delivers actionable insights that help investors at all levels achieve financial freedom through real estate.
Portfolio Strategy
We develop customized portfolio strategies tailored to individual financial goals and market conditions. Our approach combines cash-flow analysis, risk assessment, and long-term wealth-building principles to maximize returns. Clients receive expert guidance on property selection, financing options, and scaling strategies, supported by LeAnn's 25+ years of experience growing multi-million-dollar real estate holdings across multiple states.
Market Analysis
Our market analysis services help investors identify high-potential opportunities through comprehensive data evaluation. We assess local market trends, rental demand, and property values to inform strategic decisions. This service includes access to exclusive market insights and LeAnn's proven formulas for calculating ROI, ensuring clients make informed investments that align with their financial objectives and risk tolerance.
Deal Evaluation
We provide expert deal evaluation to help investors distinguish profitable opportunities from risky ventures. Our analysis covers financial metrics, renovation costs, and market positioning using standardized formulas and real-world experience. Clients learn to identify undervalued properties and structure deals for maximum returns, supported by LeAnn's track record of successful acquisitions and exits across diverse real estate sectors.
Creative Financing
Our creative financing guidance helps investors overcome capital limitations through alternative funding strategies. We teach methods like hard money loans, partnerships, and seller financing to facilitate deals with minimal upfront investment. With LeAnn's expertise in leveraging assets and structuring innovative transactions, clients gain access to proven techniques that have enabled investors to acquire over 50 units and build multi-million-dollar portfolios.
People
LeAnn Riley
Associate Broker
LeAnn Riley is a master real estate coach with 25+ years of experience building a $14M portfolio. She developed the Proven Profit Formula system and leads the Encore Investment Team of Realtors, specializing in residential, multi-family, and commercial properties. Her expertise in creative financing and investor education has helped clients nationwide achieve financial freedom through real estate.
Eric Janson
Realtor
Eric Janson is a Twin Cities-based Realtor with expertise in both residential and investment properties. As Operations Manager at Real Freedom NOW, he combines market knowledge with strategic insights to help clients make informed real estate decisions. His focus on urgency and collaboration ensures clients receive timely, effective service in competitive markets.
Questions
What real estate investment strategies do you teach?
We teach multiple strategies including buy-and-hold, fix-and-flip, BRRRR, house hacking, and value-add investments through our Proven Profit Formula system.
How can beginners start real estate investing?
Beginners start by learning our 7-step system, gaining financial clarity, and working with investment-savvy agents to identify their first cash-flowing property within 60-90 days.
Do you offer financing guidance for investors?
Yes, we provide creative financing strategies including alternative funding sources, partnership structures, and lender connections to help investors acquire properties with minimal capital.
What markets do you serve?
While based in Minnesota, our coaching programs and agent network serve investors nationwide through virtual platforms and local market specialists.
How does the Agent Finder Program work?
Our Agent Finder matches you with investment-savvy realtors through a 3-step process: strategy consultation, personalized agent matching, and direct introductions to qualified professionals in your target market.
What's included in the Proven Profit Formula coaching?
The program includes 7-week online training, weekly group coaching, market analysis tools, deal evaluation frameworks, and access to a private investor community for ongoing support.
Videos
Reviews (3)
Andrea L. Oien
Jan 06, 2022
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LeAnn is willing to go the extra mile. She understands what is important to you and follows up on every detail that comes up in the transaction process. And there are always a few. I've seen her in two transactions. In one case she set a price that hit the mark just perfectly for a sale and in the other case she helped sort out the problems raised by the inspection. I highly recommend her and her team. She also has real estate investor experience which makes her extra special to me.
Andrey Sokurec
Oct 22, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
LeAnn is a great negotiation expert and have helped a lot of investors to get started or scale their portfolio with her Proven profit formula coaching program. I would highly recommend her .
LeAnn is a great negotiation expert and have helped a lot of investors to get started or scale their portfolio with her Proven profit formula coaching program. I would highly recommend her .
Jg AssistU
Sep 01, 2020
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If you are not working with LeAnn you are not working with the best broker in Minneapolis. I have worked with her multiple times and each time she creates win-win solutions to all of the crazy situations that come up when buying property.
