Business Details
16 Years
experience
Empowering Your Fitness Journey in El Paso
Founded in 2010 by Jorge and Diana Talavera, Rush Fitness Gym emerged from a shared passion for fitness and a vision to create a sanctuary where individuals of all backgrounds could discover their inner strength. Our mission centers on inspiring better movement, fostering a supportive community, and empowering members to achieve transformative growth through expert coaching. With a team of certified professionals, including former Marine Corps tactical strength specialists, CrossFit enthusiasts, and nutrition experts, we combine functional fitness, mobility training, and personalized programs to deliver balanced, results-driven outcomes. Core values like integrity, commitment, and tenacity guide our approach, ensuring members receive honest, high-quality instruction tailored to their unique goals. 
Services
Personal Training
CrossFit Programs
Group Fitness Classes
Kids Fitness
Functional Fitness
Nutrition Counseling
Mobility Workshops
Tactical Strength
Jiu-Jitsu Classes
Strength Training
Details
- Year established: 2010
Highlights and features
- We offer certified coaching from professionals with military, academic, and competitive fitness backgrounds.
- Our community-driven approach prioritizes mutual support and motivation for all fitness levels.
- Customizable programs target functional fitness, CrossFit, and individualized goals.
- Established in 2010 with a proven track record of member transformation and success.
- Holistic focus combining physical training, nutrition guidance, and mental resilience.
Services
Personal Training
Our certified trainers deliver tailored workout plans and nutrition guidance to meet individual goals. With expertise in functional fitness, CrossFit, and tactical strength, we focus on sustainable progress. Clients benefit from dedicated support, ensuring optimal form, motivation, and measurable results.
CrossFit Programs
CrossFit at Rush Fitness builds strength, endurance, and agility through varied, scalable routines. Led by experienced coaches, sessions emphasize proper technique and community-driven motivation. Ideal for all levels, from beginners to seasoned athletes seeking performance enhancements.
Group Fitness Classes
Join dynamic classes covering circuit training, mobility drills, and functional movements. Instructors adapt exercises for diverse fitness levels, fostering camaraderie and collective achievement. Sessions promote cardiovascular health, flexibility, and joint stability in an energizing environment.
Kids Fitness
Designed to instill lifelong healthy habits, our kids' program blends fun activities with foundational fitness skills. Certified coaches teach proper movement patterns, teamwork, and confidence-building exercises. Safe, age-appropriate routines ensure children develop strength, coordination, and enthusiasm for physical activity.
Nutrition Counseling
Licensed nutrition experts provide personalized dietary plans aligned with fitness objectives. Topics include meal timing, macronutrient balance, and whole-food strategies. Education on sustainable eating habits complements workout regimens, supporting overall wellness and performance.
People
Jorge Talavera
Co-Founder
Co-founder with a decade of experience in mixed modality fitness, driving Rush Fitness Gym's vision to create an inclusive, community-focused training environment since 2010.
Diana Talavera
Co-Founder
Co-founder passionate about empowering individuals through functional fitness, she shapes the gym's welcoming culture and commitment to accessible, high-quality coaching.
Ramon Cossio
Tactical Strength Coach
Former Marine Corps member with advanced degrees in kinesiology, specializing in tactical strength and conditioning. Brings discipline, injury prevention expertise, and competitive drive to client training.
Cori Hernandez
Kids Program Director
Certified CrossFit coach managing youth programs and group classes. Combines parenting experience with fitness to create engaging, safe workouts for families and children.
Jenn Corwin
Nutrition Specialist
NASM-certified personal trainer and corrective exercise specialist offering evidence-based nutrition plans and biomechanical assessments. Focuses on holistic health integration for active lifestyles.
Questions
What fitness programs does Rush Fitness offer?
We provide personal training, CrossFit, group classes, kids' fitness, and nutrition counseling tailored to all skill levels and goals.
Are there beginner-friendly options available?
Yes! All classes are scalable, and our coaches offer modifications to ensure safe, effective workouts for newcomers and experienced athletes alike.
Is there a free trial or introductory workout?
Join our free Saturday 10 AM workout to experience our community and training style before committing to a membership.
What does the kids' fitness program include?
Our youth program teaches proper movement, teamwork, and confidence through age-appropriate games and strength-building activities in a supervised setting.
Reviews (5)
Cr Smith
Aug 17, 2021
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At first, I loved coming here for personal training. In my opinion $250/mo 45 min session 2x a week was overpriced, but it had good value. Once my schedule changed all hell broke loose with my trainer and I wouldnt return or recommend. May be your experience or not, but it should be noted.
Gloria DeYoung
Feb 16, 2020
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I can wholeheartedly recommend Rush Fitness. Coach and owner JT and his awesome wife Diana are passionate about providing a positive, community oriented environment for athletes of all levels. Come check it… out and you’ll find a caring and friendly staff who are qualified to provide a challenge just for you that will have you coming back for more. I ❤️ Rush fitness and I believe you would too.
GD
GD
John Pham
Dec 27, 2019
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Every time I’m in El Paso I always go to Rush. Great facility with great coaching! A must if you are in town.
Joshua Gray
Nov 19, 2019
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I've been attending Rush Fitness Gym off and on since they opened. The coaches are knowledgeable and very helpful. Whether you've been thinking of trying crossfit but you're worried it may be to much or you're a seasoned pro, this is the gym for you.
Lupita Ornelas
Sep 10, 2019
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Awesome gym, great atmosphere, clean facility and the Coaches are very helpful. Always intense and fun workouts plus they modify the workouts to the individual. Im very happy to have joined Rush Fitness.
