Business Details
21 Years
experience
Your Trusted Partner for IT Channel Marketing & PR Solutions
WhiteFox Marketing is a channel-exclusive marketing and PR firm built on strong industry relationships and exceptional execution. Founded in January 2005 by Marie Rourke, a top channel PR strategist and marketing expert, we specialize in targeted and effective global and local communications for the IT channel. Our services include go-to-market strategy, message development, channel marketing execution, and PR, tailored to companies lacking the bandwidth, expertise, or relationships to succeed independently. We prioritize clear, actionable communications using accessible language to ensure your voice is heard and valued. Recognized as an industry influencer and strategic advisor, we have earned accolades from clients, colleagues, and IT industry trades, including being named the most recommended channel PR team by Forrester in 2020.Our team includes certified experts with board memberships in organizations like The Women of the Channel and Channel Futures' Advisory Board. We collaborate seamlessly with existing B2B tech agencies to enhance your marketing efforts and deliver measurable results. Our clients highlight our ability to drive business growth through strategic insights, thought leadership, and a deep understanding of the IT channel's unique demands.
Services
Go-to-Market Strategy
Channel PR
Social Media Management
Thought Leadership
Communications
Details
- Year established: 2005
Highlights and features
- We offer over 19 years of experience in IT channel marketing and PR.
- Our team includes certified experts with board memberships in industry organizations.
- We are recognized as the top channel PR team by Forrester in 2020.
- We specialize exclusively in the IT channel, ensuring deep industry expertise.
- We deliver measurable results through strategic insights and actionable communications.
What people say
Gets it done right
Positive impact
Industry influencer
Strategic advisor
Measurable results
Services
Go-to-Market Strategy
We develop tailored go-to-market strategies for IT channel companies, focusing on message development, audience targeting, and execution. Our approach ensures your brand promise resonates with partners and customers, driving measurable business growth through strategic planning and industry expertise.
Channel PR
Our channel PR services build brand visibility and credibility within the IT industry. We craft compelling narratives, secure media placements, and leverage industry relationships to position your company as a thought leader, ensuring consistent and impactful communication across trade publications and analyst reports.
Social Media Management
We manage social media campaigns that amplify your IT channel presence. Our team designs engaging content, schedules posts, and provides analytics to optimize reach. By focusing on LinkedIn and industry-specific platforms, we help you maintain a consistent voice and drive meaningful engagement with partners and prospects.
Thought Leadership
We help IT channel companies establish thought leadership through bylines, success stories, and analyst briefings. Our approach combines industry insights with strategic storytelling to showcase your expertise, strengthen partner relationships, and influence purchasing decisions across the channel ecosystem.
Communications
Our communications services ensure clear, consistent messaging across all IT channel touchpoints. We develop press releases, executive communications, and campaign materials that align with your business goals, using accessible language to convey complex technical concepts effectively to partners, customers, and media.
People
Marie Rourke
Founder & CEO
Marie Rourke founded WhiteFox Marketing in 2005 and has shaped it into a leading IT channel PR firm. Recognized by Forrester as the top channel PR strategist, she serves on industry advisory boards and drives strategic growth for clients.
Questions
What IT channel services do you specialize in?
We specialize in go-to-market strategy, channel PR, social media management, and thought leadership tailored to the IT channel's unique demands.
How do you measure campaign success?
We track measurable results through media placements, engagement metrics, lead generation, and client testimonials validating business impact.
Can you work with our existing marketing team?
Yes, we collaborate seamlessly with B2B tech agencies and internal teams to enhance your marketing efforts without disruption.
What industries do you serve?
We focus exclusively on the IT channel, including hardware, software, and services providers targeting partner ecosystems.
How do you develop thought leadership content?
We create bylines, success stories, and analyst briefings that highlight your expertise and drive industry influence.
