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Business Details
12 Years
experience
Your Trusted Real Estate Partner in Asheville, NC
Founded in 2014, REALTY 828 is a dedicated real estate firm serving Asheville, NC, and the surrounding areas of Western North Carolina. Led by Broker/Owner Paula Marzella, the company combines deep local market expertise with a client-centric approach to buying, selling, and property management. Paulas background in sports therapy and her commitment to personalized service ensure clients receive tailored solutions and exceptional support throughout every transaction.

With a focus on transparency, integrity, and community involvement, REALTY 828 prioritizes client satisfaction and long-term relationships. The teams dedication to excellence is reflected in their accolades, including roles in local real estate associations and a strong reputation for advocating on behalf of clients. Whether guiding first-time homebuyers or managing complex sales, REALTY 828 leverages its expertise to deliver seamless, stress-free experiences.
Services
Real Estate Sales Property Management Vacation Rental Consulting Home Staging Market Analysis
Details
  • Year established: 2014
Highlights and features
  • We offer over 15 years of real estate experience in Western North Carolina.
  • Our team provides personalized, one-on-one client support throughout the transaction.
  • We leverage deep local market knowledge to match clients with ideal properties.
  • Our transparent communication ensures no surprises during the buying/selling process.
  • We prioritize client interests with a commitment to ethical, trustworthy service.
What people say
Knowledgeable agent Smooth process Excellent service Best realtor Thorough and involved
Services
Real Estate Sales
REALTY 828 specializes in residential and land sales, offering tailored guidance from property search to closing. Our team ensures competitive pricing, strategic marketing, and skilled negotiation to meet client goals. With expertise in Ashevilles dynamic market, we streamline transactions for buyers and sellers.
Property Management
Our property management services include tenant screening, maintenance coordination, and rent collection. We prioritize long-term property value and landlord satisfaction, ensuring hassle-free ownership for clients in Western North Carolinas rental markets.
Home Staging
We enhance property appeal through professional staging, including decluttering, repairs, and design updates. This service maximizes buyer interest and accelerates sales, leveraging our expertise in local buyer preferences and market trends.
Market Analysis
REALTY 828 provides data-driven market analysis to determine optimal pricing and positioning. Our reports include comparable sales, inventory trends, and demand insights, empowering clients to make informed decisions in competitive real estate environments.
Vacation Rental Consulting
We advise on vacation rental investments, covering zoning regulations, profitability analysis, and property setup. Our local knowledge helps clients capitalize on Ashevilles tourism-driven market while ensuring compliance with local ordinances and community guidelines.
People
Paula Marzella
Broker/Owner
Paula Marzella founded REALTY 828 in 2014 after a successful career in sports therapy. With over 15 years in real estate, she specializes in Western North Carolina markets, offering personalized service and a client-first approach. Her expertise in marketing and property transactions has earned her recognition as a top producer.
Questions
What services does REALTY 828 offer?
We specialize in residential and land sales, property management, home staging, vacation rental consulting, and market analysis in Western North Carolina.
Which areas do you serve?
We primarily serve Asheville, NC, and surrounding regions in Western North Carolina, including Hendersonville and Biltmore Forest.
How does the home buying process work with REALTY 828?
We guide clients through every step, from property search and negotiations to closing, ensuring transparency and personalized support.
Do you offer financing options?
We connect clients with trusted lenders but do not directly provide financing. Our focus is on facilitating informed, stress-free transactions.
Can you help with vacation rental properties?
Yes, we offer consulting services for vacation rental investments, including market analysis and property management solutions.
Reviews (7)
Lindsay Sn LindzC
May 26, 2021 Report
Paula is an incredible realtor and a wonderful human being. She is the definition of going above and beyond, and has done so countless times over the last 3 months we've had the pleasure of working with her as a buyer. She is not one of those corporate realtor/brokerage firms where you're just a number, a sale, and after the deal is done, you're lucky to get ahold of again. We closed a week ago and have a few things we're tying loose ends on, and she's been leading the charge! She's a genuine good person, incredibly responsive, honest and is who you want in your corner! We will absolutely do business
The Bhatts
Dec 29, 2020 Report
Paula was amazing in getting our home sold within the first week - AND she was also wonderful to work with. She is dedicated to representing her clients, responsive, honest, extremely helpful and hardworking, and went above and beyond in taking care of details from pre-listing through closing. We highly recommend her for your real estate needs!
Joye Hearn
Oct 13, 2020 Report
Paula Marzella really knows the area surrounding Asheville and was able to guide and advise me as I was moving from a very different area (Charlotte). Paula is very straightforward and honest in her communications. She listened intently to my needs and was very open as we dialogued concerns and recommendations to fit what I was looking for. Paula… was able to find the perfect home for me that was exactly where I wanted to be in location, neighborhood and accessibility. We were also able to negotiate a home that appraised at full value, meaning I am able to walk in the door with equity. If
Alexia Groesser
Jul 02, 2020 Report
I picked Paula to help me sale my house because of her great reviews and she did NOT let me down. She went out of her way to help me get my house ready for the market and was very knowledgeable and professional. I was always in the loop and appreciated her communication, such as going over things I was not familiar with being a first time seller. Would highly recommend her! Thanks so much, Paula!
Lisa T.
Jun 22, 2020 Report
Paula represented my husband and I as a dual agent and did a fantastic job. She is a consummate professional, with integrity that is difficult to find today. Throughout the entire process she kept us updated via email, text, and phone calls explaining everything clearly and in detail. We had a 45-day escrow and the whole process was very smooth because of Paula's eye for detail. Approximately a week prior to close she emailed us a punch list of what we needed to do as far as utilities, mail, newspaper, etc. This list was a very helpful tool. We would highly recommend Paula without hesitation
Casey Scanlon
Jun 21, 2020 Report
I was very impressed with Paula as my realtor. She worked tirelessly with me to find a home that would fit as many of my needs and wishes as could be found. She gave me very good advice designed to protect me and my investment. She is a consummate professional and has a great knowledge of the workings of the real estate industry and most of Western North Carolina it seems. She isnt working for herself, she truly is working for her clients! Also, when we did find the perfect home, it was very sought after. It had eight showings its first day on the market, with more scheduled for the next
Casey Scanlon
Jan 20, 2020 Report
Paula is helping me find a home to settle in which fits my needs perfectly. She is definitely a top notch realtor who will listen to your interests and concerns and take them very seriously. She will go to bat for you like a pro to give you the best possible outcome in your search for a house. She has gone above and beyond what I expected, and in… fact, what any realtor has done for me in the past. She‘s very knowledgable about houses in general and is full of good ideas also. I have no experience with her selling a house, but I’m willing to bet she’s just as great! I would