Business Details
Your Trusted Real Estate Partner in Chico, CA
At Upside Real Estate, we prioritize our clients' goals as if they were our own. Our approach centers on collaboration, ensuring your interests remain central throughout every transaction. Whether you're buying your first home, selling an investment property, or seeking a better fit, we deliver exceptional service grounded in reliability, advocacy, and professionalism. With deep roots in the Sierra Foothills region, we leverage local expertise to showcase the area's unique communities, from Chico's vibrant job market to Redding's dynamic neighborhoods.Our team combines market knowledge with a commitment to transparency, guiding clients through complex transactions with personalized strategies. We pride ourselves on building trust through ethical practices and a dedication to resolving challenges efficiently, even in unprecedented circumstances like national emergencies. Our track record of successful transactions reflects our focus on client satisfaction and community engagement.
Services
Home Buying
Home Selling
Home Valuation
Real Estate Consultation
Community Engagement
Highlights and features
- We provide personalized real estate strategies based on 15+ years of local market expertise.
- Our team maintains a 95% client satisfaction rate through transparent communication and ethical practices.
- We offer comprehensive services covering all aspects of real estate transactions from start to finish.
- Our agents hold active California real estate licenses with ongoing professional development.
- We combine digital innovation with traditional marketing for maximum property exposure.
What people say
Amazing service
Excellent communication
Trustworthy guidance
Quick response times
Professional expertise
Services
Home Buying
Our home buying service guides clients through every step of purchasing residential property. We begin with a comprehensive needs analysis to understand your specific requirements and budget constraints. Our team provides financial preparation guidance, including connecting clients with trusted lending partners. We conduct targeted property searches using advanced market analytics and maintain regular communication throughout the negotiation and closing processes. With expertise in local market trends, we help clients make informed decisions while ensuring all legal requirements are properly addressed.
Home Selling
Our home selling service maximizes property value through strategic marketing and professional presentation. We begin with detailed market analysis to determine optimal pricing strategies. Our team coordinates professional photography, virtual tours, and staging recommendations to enhance market appeal. We implement multi-channel marketing campaigns while maintaining transparent communication with sellers throughout the transaction process. From listing agreements to final closings, we handle all aspects of property sales while prioritizing client interests during negotiations with potential buyers.
Home Valuation
Our home valuation service provides accurate property assessments using comparative market analysis techniques. We evaluate recent comparable sales, property condition, location factors, and current market trends to determine realistic pricing strategies. This service includes detailed reports explaining valuation methodology and market positioning. Whether preparing for sale or understanding equity positions, our valuations help clients make informed real estate decisions backed by professional expertise and local market knowledge.
Real Estate Consultation
Our consultation service offers expert guidance on various real estate matters beyond standard transactions. We provide market trend analysis, investment property evaluations, and strategic planning for property acquisitions or sales. Our team advises on property improvements, timing considerations, and market positioning to optimize outcomes. This service benefits clients seeking specialized knowledge for unique real estate situations or long-term property management strategies.
Community Engagement
Our community engagement service connects clients with local resources and neighborhood information. We provide insights about school districts, local amenities, and community events to help clients find their ideal location. This service includes neighborhood market reports and connections to trusted local service providers. Our team's deep understanding of regional characteristics helps clients make informed decisions about community fit and long-term satisfaction with their property choices.
People
Dustin Cheatham
Broker, Founder, Realtor
Licensed since 2008 with over 15 years of experience, Dustin specializes in Chico and surrounding areas. He holds license #01972561 and focuses on personalized service with a 95% client satisfaction rate.
Katie Hurwitz
REALTOR
Licensed REALTOR with expertise in Chico real estate, holding license #02197622. Provides dedicated client support and market knowledge to facilitate successful transactions.
Dana Herron
REALTOR, Transaction Coordinator
Licensed REALTOR with specialization in Redding and Shasta County markets. License #01975867 holder with transaction coordination expertise ensuring smooth real estate processes.
Hillary Saunders
Broker-of-Record
Corporate license holder #02014153 overseeing professional standards and regulatory compliance for Upside Real Estate's operations in Northern California.
Questions
What real estate services do you offer?
We provide comprehensive residential real estate services including home buying, selling, valuation, and consultation across Northern California.
How does your home buying process work?
Our process includes needs analysis, financial preparation, property search, offer negotiation, inspections, and closing assistance with personalized guidance throughout.
Do you help with home valuations?
Yes, we offer professional comparative market analyses to determine accurate property values based on current market data and comparable sales.
Which areas do you serve?
We primarily serve Chico, Paradise, Durham, Redding, and surrounding communities in Butte and Shasta Counties.
What makes your team different?
Our agents combine local expertise with ethical practices, maintaining active licenses and focusing on personalized service with 24/7 client accessibility.
Videos
Reviews (5)
Meli C.
Dec 22, 2021
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I was a first time home buyer with no idea where to start so I thought "get realtor!" I reached out to many with only a few responding, and even fewer on guiding me on what I needed to in order to get started- like getting preapproved from a lender! I met with Dustin and one other realtor; with Dustin I felt comfortable and I felt like I could trust him shortly after meeting with him and engaging in conversation. He was very focused on me, my interests and hopes in what I was looking for. He was also very nice and patient with my family members, whom joined me on the house hunting. He was always
Jmart
Oct 14, 2021
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Our move to California was a success thanks to the professionalism displayed by Dustin Cheatham. Dustin was our real Estate agent and provided excellent expertise and care with our relocation. He is honest and takes his time when reviewing all the factors that are part of purchasing a home. Thanks to Dustin and his team for finding us the perfect home!
Sue Southwick
Sep 27, 2021
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Positive:Professionalism,Responsiveness
I was fortunate enough to be paired up with Dustin while my friend Kelly and Dave sold and bought a new home at the same time. Dustin was a true professional in handling a contigent sale which closed even earlier than anticipated! Very knowledgeable and experienced RE agent!
I was fortunate enough to be paired up with Dustin while my friend Kelly and Dave sold and bought a new home at the same time. Dustin was a true professional in handling a contigent sale which closed even earlier than anticipated! Very knowledgeable and experienced RE agent!
Kelli Jensen
Aug 02, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Dustin is the best! His positive attitude, knowledge of the area and professionalism is outstanding. Details are key when choosing a home, Dustin takes the time to listen and find your perfect fit. I love my new home, thank you Dustin!!
Dustin is the best! His positive attitude, knowledge of the area and professionalism is outstanding. Details are key when choosing a home, Dustin takes the time to listen and find your perfect fit. I love my new home, thank you Dustin!!
Kaela Jones
Jun 06, 2021
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Dustin is nothing short of amazing! He is as authentic and as genuine as they come. No matter what we came across, he always seemed to be one step ahead and met us with the utmost professionalism and positivity through each step. Dustin is passionate about his profession and he sincerely wants your dreams of becoming a home owner to come true. My family and I are beyond grateful for all that Dustin has done in making it possible for us to become 1st time home owners! We can't thank him enough and we most definitely look forward to working with him again in the future.
