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Business Details
16 Years
experience
Your Trusted Fitness Partner in Alabama
Founded in 2010, 24e Health Clubs has grown from a single location in Hoover, Alabama, to six premier fitness centers across the state. Our founder, Wayne Alford, identified key concerns such as affordability, cleanliness, and equipment quality, which became the foundation of our business model. We prioritize exceptional customer service, top-tier personal training, and a diverse range of group fitness classes to cater to all fitness levels. Our commitment to maintaining state-of-the-art facilities ensures members achieve their goals safely and effectively. With 24/7 access, innovative amenities like red light therapy and InBody scans, and membership plans tailored to any budget, we remain dedicated to breaking a sweat without breaking the bank.

Our expansion has not compromised our core values, and we continue to focus on community-driven fitness solutions. By integrating modern technology, including mobile apps and Cardio Cinema, we enhance the member experience. Our partnerships with Les Mills and certified instructors ensure high-quality programming. Through locker services, towel rentals, and child care options, we accommodate the whole family. As a locally-owned enterprise, we take pride in being a trusted leader in Alabama's fitness industry.
Services
Personal Training Group Fitness 24e Premium KidZone 6-Week Challenge Senior Programs Smoothie Bar Child Care Tanning Swimming Pool
Details
  • Year established: 2010
Highlights and features
  • We offer 24/7 access to state-of-the-art fitness facilities.
  • Our certified personal trainers create customized fitness programs.
  • We provide diverse group fitness classes for all experience levels.
  • Our membership plans are designed to fit any budget.
  • We operate six conveniently located Alabama facilities with unique amenities.
Services
Personal Training
Our certified personal trainers design customized fitness programs focusing on nutrition, cardiovascular health, and resistance training. We prioritize safe, effective methods to help members achieve measurable results. With expertise in individualized coaching, we cater to all fitness levels and goals.
Group Fitness
We offer diverse group fitness classes including yoga, spin, and strength training through partnerships with Les Mills. Our certified instructors ensure high-energy, professional sessions. Schedules vary by location to accommodate different member needs and preferences.
24e Premium
This membership tier includes small group training, swim coaching, monthly InBody scans, and nutritional guides. Members enjoy exclusive perks like child care, tanning, and smoothie discounts. It combines comprehensive fitness resources with personalized wellness support.
Child Care
Our supervised KidZone accommodates infants to tweens with age-appropriate activities. This service allows parents to work out while children play safely. Available at select locations, it includes homework help and recreational games for family convenience.
In-Body Scans
Medical-grade InBody scanners provide detailed body composition analysis using multi-frequency bioelectrical impedance technology. This service tracks muscle mass, body fat, and hydration levels to guide fitness progress. Available at multiple locations for precise health monitoring.
People
Wayne Alford
Founder
Wayne Alford founded 24e Health Clubs in 2010 after identifying key gym member concerns. He expanded the business to six Alabama locations while maintaining core values of affordability, cleanliness, and exceptional service.
Questions
What membership options are available?
We offer standard and Premium memberships with varying access levels, including 24/7 facility use, personal training, and exclusive amenities like InBody scans and child care.
Are there amenities for families?
Yes, our KidZone provides supervised child care with age-appropriate activities, available at select locations for member convenience.
What fitness classes do you offer?
We provide diverse group classes like yoga, spin, and strength training through Les Mills partnerships, with schedules varying by location.
Do you have 24/7 access?
Yes, all locations offer 24/7 access with staff hours and barcode entry after hours for member flexibility.
What additional services are available?
Services include personal training, tanning, smoothie bars, locker rentals, and specialized programs like our 6-Week Challenge and swim coaching.
Videos
Reviews (5)
Wes Bentley
Dec 03, 2021 Report
Jimmy and the whole staff at 24e are extremely helpful. The gym itself is right up there with them. Always clean and never too crowded to get the workout you need in!
Allison Parker
Nov 19, 2021 Report
Great gym, great service -I had a little issue with my cancelation after moving, and upper management resolved the issue basically before I woke up the next morning. The staff is very concerned with the happiness of their customers and seems any issue can be resolved immediately because their tight-nit community staff. I would recommend this gym to anyone in Birmingham!
Joseph Pepito
Oct 01, 2021 Report
Positive:Professionalism,Quality
Had an excellent workout here while traveling through Birmingham for work. Super nice, clean, modern inside and helpful counter staff. 90s rock radio was a huge plus! I really liked the equipment selection which had a GHD and a platform for serious lifting. Definitely this is the spot in downtown Birmingham. 10/10
Alfred Davis
Sep 06, 2021 Report
It's a bit small if you're on the bodybuilding side of lifting. Nothing extravagant, they have the basics. This place is all about location. If you want a serious pump you may have to get a bit creative.
Mark McCain
Jul 02, 2021 Report
Very nice gym. It has all the free weights, machines and cardio equipment you'll need. Classy environment with the right amenities. The equipment is spread out over two floors to give everyone space to work out with their preferred equipment. I appreciate the friendliness of their staff with a special shout-out to Jimmy. And a final note: All the dumbbells were in their correct spot. It might be a little thing, but in my gym experience, you can tell a lot about a gym--and its clientele--by looking at the dumbbell racks.