Business Details
23 Years
experience
Data-Driven Paid Digital Marketing Services
Founded in 2003, our agency was created to redefine how businesses approach paid digital marketing. We specialize in transforming data into actionable strategies that drive measurable financial outcomes, focusing on maximizing return on investment through precision and innovation. Our team combines analytical rigor with creative problem-solving, offering services ranging from predictive modeling to real-time performance optimization.With a fully remote model, we serve clients globally while maintaining the personalized service and deep expertise that have been our hallmark since our inception in Rhode Island. Our commitment to continuous learning and agile methodologies ensures we adapt swiftly to industry changes, delivering strategies that stand up to the demands of modern digital landscapes.
Services
Paid Search
Display Ads
Social Media Ads
Video Ads
Programmatic Shopping
Remarketing
Predictive Modeling
Ad Copy Development
Creative Design
Conversion Rate Optimization
Details
- Year established: 2003
Highlights and features
- We implement a patented process for financial modeling in paid media optimization
- Our team consists of Google-certified analysts with 10+ years average client partnerships
- We provide real-time performance dashboards for complete campaign transparency
- Our industry-agnostic approach adapts to SaaS, e-commerce, education, and nonprofits
- We guarantee measurable revenue growth with average client results showing $3M increase
Associations and certifications
- Google International Growth Agency Program Partner
What people say
Incredibly valuable outsider observations
Boosted revenue by $3M
Real-time visibility
Data-driven strategy
Industry-agnostic expertise
Services
Paid Search
Our paid search campaigns combine predictive modeling with real-time optimization to maximize ROI. We focus on strategic keyword bidding and ad placement to drive qualified traffic. Our approach ensures efficient budget allocation while maintaining flexibility for rapid adjustments based on performance data.
Social Media Ads
We create targeted social media advertising campaigns across major platforms. Our data-driven approach optimizes ad spend by analyzing audience behavior and engagement patterns. The service includes creative development, audience segmentation, and continuous performance refinement to improve conversion rates and customer acquisition costs.
Predictive Modeling
Our predictive modeling service uses historical data and machine learning to forecast campaign performance. This enables proactive budget allocation and strategy adjustments. The service helps identify high-value customer segments and optimize bidding strategies while maintaining transparency through interactive dashboards that show real-time modeling impacts.
Conversion Rate Optimization
We analyze user behavior to identify conversion barriers and implement data-backed improvements. Our approach combines A/B testing with heat mapping to optimize landing pages. The service focuses on improving user experience while maintaining brand integrity, resulting in measurable increases in lead generation and sales conversion rates.
Programmatic Shopping
Our programmatic shopping campaigns use automated bidding and audience targeting to maximize product visibility. We optimize product feeds and ad placements based on real-time market trends. The service includes inventory tracking, competitive analysis, and performance reporting to ensure efficient use of advertising budgets across multiple e-commerce platforms.
People
Emma Davis
CEO
Emma leads our strategic vision, bringing over 15 years of experience in digital marketing and financial optimization. She focuses on aligning business growth with technological innovation while maintaining our commitment to data-driven decision-making.
Courtney Coleran
COO
Courtney oversees daily operations, ensuring seamless client partnerships and process efficiency. With expertise in agile methodologies, she maintains our commitment to adaptive workflows and client satisfaction through continuous operational improvements.
Vida Jakabhazy
Co-Founder
As co-founder, Vida shapes our analytical approach to paid media. Her background in mathematical modeling informs our unique approach to marketing as a profit center rather than a cost center.
Soren Ryherd
Co-Founder
Soren co-founded Working Planet with a focus on financial modeling for digital campaigns. He develops our proprietary methods for connecting marketing spend to business outcomes through rigorous data analysis.
Questions
What is paid digital marketing?
Paid digital marketing is a strategic investment in targeted advertising that uses data analytics to drive measurable financial outcomes and business growth.
How do you differ from other marketing agencies?
We uniquely combine financial modeling with real-time performance optimization, focusing specifically on profit-driven paid media strategies rather than generic marketing approaches.
What ROI can businesses expect?
Our clients typically achieve $3M in additional revenue through our data-backed strategies, with customized approaches tailored to each business's specific goals.
Which advertising platforms do you support?
We specialize in paid search, display ads, social media advertising, video campaigns, programmatic shopping, and remarketing solutions.
Do you work with non-profit organizations?
Yes, we offer discounted services to qualifying non-profits, helping them achieve fundraising goals through data-driven paid media strategies.
