Business Details
15 Years
experience
Higher Education Marketing Experts Since 2011
Caylor Solutions has been a virtual agency since 2011, specializing in branding, marketing, and web services for K-12, higher education institutions, and education organizations. Founded by Bart Caylor, a marketing consultant with decades of experience in higher education and global brands, the company combines a passion for education with a commitment to innovative strategies. Our team of virtual experts includes strategists, designers, writers, and developers dedicated to advancing our clients' missions through customized solutions. We prioritize collaboration, listening to client needs, and delivering tailored strategies that emphasize authenticity and measurable results.With a focus on education marketing, we offer services ranging from brand development to digital campaigns, ensuring scalability for institutions of all sizes. Our approach involves meticulous planning, creative execution, and a deep understanding of the unique challenges faced by educational organizations. By fostering partnerships built on trust and expertise, we aim to empower clients to achieve their goals and make a significant impact in their communities. Our work has consistently demonstrated the value of strategic marketing in enhancing communication, enrollment, and development efforts.
Services
Branding
Web Design
Marketing Strategy
Digital Campaigns
Content Development
Details
- Year established: 2011
Highlights and features
- We deliver customized marketing strategies for K-12 and higher education institutions.
- Our team includes seasoned professionals with 20+ years of industry experience.
- We prioritize client collaboration and mission-driven outcomes.
- We offer scalable services to institutions of all sizes.
- Our proven track record includes measurable improvements in enrollment and engagement.
What people say
Valuable partner
Responsive team
Quality expertise
Measurable results
Mission-driven approach
Services
Branding
We create cohesive brand identities for educational institutions, focusing on messaging, visual elements, and market positioning. Our approach combines strategic research with creative execution to ensure alignment with institutional values. Clients benefit from enhanced recognition and consistent communication across all platforms.
Web Design
We design user-centric websites that reflect each institution's unique mission and engage target audiences effectively. Our process includes strategy, UX design, and technical implementation for optimal performance. Clients receive intuitive, mobile-responsive platforms that support enrollment and marketing goals.
Marketing Strategy
We develop data-driven marketing plans tailored to educational institutions' specific challenges and objectives. Services include market analysis, campaign planning, and execution across digital channels. Clients gain actionable insights and measurable improvements in audience engagement and lead generation.
Content Development
We produce compelling written and visual content that communicates institutional strengths to prospective students and donors. Our team handles copywriting, case studies, and multimedia creation. Clients receive materials that resonate with audiences while maintaining brand consistency.
Social Media Management
We create targeted social media campaigns and paid advertising strategies for educational institutions. Our approach combines platform-specific tactics with analytics-driven optimization. Clients benefit from increased visibility and engagement with prospective students and stakeholders.
People
Bart Caylor
President
With 35 years of experience in design and education marketing, Bart leads Caylor Solutions' strategic vision. He specializes in higher education branding and has collaborated with numerous institutions since 2011, focusing on mission-driven marketing solutions that deliver measurable results.
Hannah Wilson
Vice President & Chief of Staff
Hannah brings 20 years of leadership experience to her role, managing team operations and client coordination. She specializes in organizational efficiency and team development, ensuring seamless project execution across multiple departments and client accounts.
Becca Coffin
Vice President of Operations
Becca oversees operational planning and execution for client projects, leveraging 15 years of digital project management experience. She focuses on creating efficient workflows and fostering productive team environments to deliver high-quality marketing solutions.
Zach Coffin
Vice President of The Higher Ed Marketer
Zach specializes in brand growth strategies for educational institutions, drawing from 20 years of leadership experience. He helps clients maximize their market reach through targeted campaigns and team development initiatives that enhance overall marketing effectiveness.
Jennifer Roberts
Creative Director
Jenni leads the creative team with extensive design experience, focusing on high-end visual solutions for education marketing. She combines strategic thinking with artistic expertise to create compelling branding materials that effectively communicate institutional identities.
Questions
What services does Caylor Solutions specialize in for educational institutions?
We offer branding, marketing strategy, web design, digital campaigns, and content development tailored specifically for K-12 schools, universities, and education organizations.
How does Caylor Solutions approach client projects?
Our three-step process begins with discovery and strategy development, followed by collaborative design phases, and concludes with expert implementation of tailored marketing solutions.
What experience does Caylor Solutions have in education marketing?
Since 2011, we've focused exclusively on education marketing with team members having decades of combined experience in higher education branding and strategic communications.
How do you measure success for client campaigns?
We track measurable improvements in enrollment numbers, website engagement metrics, and marketing ROI while maintaining alignment with each institution's specific strategic goals.
What makes Caylor Solutions different from other marketing agencies?
Our exclusive focus on education marketing, virtual team model, mission-driven approach, and combination of strategic expertise with creative execution set us apart in the industry.
Do you work with both public and private institutions?
Yes, we serve a diverse range of educational organizations including public and private institutions across K-12, higher education, and specialized education sectors.
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