Business Details
23 Years
experience
Your Trusted Direct Mail & Digital Marketing Partner
Since our founding in 2003, we have evolved from distributing coupon mailers into a comprehensive marketing solutions provider through Local Fare Magazine. Our team combines digital expertise with traditional direct mail to help businesses succeed in Chattanooga's local market. With over two decades of combined experience in strategic marketing, we specialize in creating integrated campaigns that merge print and digital platforms. Our approach focuses on understanding market trends, seasonal relevance, and client goals to deliver measurable results.We maintain integrity through transparent communication and prioritize client success through custom designs and targeted content creation. Our reputation for quality is built on 65,000 monthly magazine distributions with 100% high-income household coverage. Through continuous innovation while preserving our core values, we've become a trusted partner for small businesses seeking growth through effective marketing strategies.
Services
Direct Mail
Digital Marketing
SEO Services
Social Media Ads
Website Design
Graphic Design
Content Creation
Programmatic Display
Google Ads
Postcard Campaigns
Details
- Year established: 2003
Highlights and features
- 20+ years combined experience in Chattanooga market strategy
- Integrated traditional and digital marketing approach
- 65,000 monthly magazine distribution with targeted zones
- Custom content creation with photography and design included
- Proven campaign results with client testimonials
What people say
Highest quality product
Best direct mail advertising
Great customer service
Grown our business
Great responses from ads
Services
Direct Mail Publication
Our monthly magazine distributes 65,000 high-quality print publications across Chattanooga with two targeted zones and 100% $75k+ income coverage. Each issue features seasonal themes and custom content to engage local consumers. With 12 annual distributions, businesses gain exposure through premium print advertising and editorial features.
Programmatic Display
We implement automated bidding on advertising inventory using behavioral data to target customers across apps and websites. Our geo-fencing and keyword retargeting strategies reach customers at optimal times. With real-time campaign optimization and 48-hour adjustments, we maximize digital ad effectiveness across multiple platforms.
Search Engine Optimization
We improve online visibility through keyword research, competitor analysis, and local directory citations. Our organic SEO packages enhance search rankings and conversion rates. We also manage online reputation through customer review collection and content optimization. Strategy includes both technical SEO and content development for improved local search performance.
Social Media Advertising
We create targeted campaigns across social platforms with customized ad copy and call-to-action elements. Our approach combines demographic targeting with retargeting strategies for maximum conversion. Campaign types include brand awareness, traffic generation, and lead capture with measurable ROI tracking through detailed performance reports.
Website Design
We build responsive websites optimized for SEO and mobile devices with customizable content management. Our process includes brand research, marketing objective alignment, and integrated design. Projects feature keyword optimization, photography, and seamless integration with marketing campaigns for consistent brand messaging.
People
Joann Bustamante
President
As President since 2010, Joann leads with 17 years of Chattanooga market expertise. She focuses on product quality and strategic evolution while managing client relationships.
Juan Bustamante
VP of Sales & Creative Director
With over 15 years in marketing, Juan combines creative direction with sales strategy. He manages client partnerships and creative development while mentoring entrepreneurs.
Susan Seibert
Graphic Designer
Susan specializes in visual identity design with experience in print and digital media. She creates advertising materials that align with client marketing objectives and brand standards.
Libby Adams
SEO Specialist
Libby manages digital marketing strategies with focus on SEO implementation. She has over five years of experience helping small businesses improve online visibility through search optimization.
Nicole Blanchard
Photographer
Nicole handles visual content creation with over four years of experience. Her photography enhances marketing materials and captures brand stories for print and digital platforms.
Questions
What services does Local Fare offer?
We provide integrated marketing solutions including direct mail, digital advertising, SEO, social media campaigns, website design, and content creation tailored to local businesses in Chattanooga.
Which areas do you serve?
We serve Chattanooga and surrounding areas including North Chattanooga, Lookout Mountain, Ooltewah, Collegedale, and East Brainerd with targeted direct mail zones.
How do I start with your marketing services?
Contact us through our website or phone number to schedule a consultation. We'll assess your business goals and recommend an integrated marketing strategy combining print and digital solutions.
How does your direct mail program work?
Our monthly magazine reaches 65,000 households with targeted zones. We offer shared postage postcards and custom advertising solutions with guaranteed high-income audience coverage.
What sets your agency apart?
We uniquely combine traditional direct mail with digital marketing strategies while maintaining local market expertise since 2003 with proven campaign results for Chattanooga businesses.
Reviews (5)
TiffanyPaige Moon
Sep 25, 2021
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I ABSOLUTE APPRECIATE YOU & your Company Juan! You have always just gone above and beyond for us, given driven results and are the greatest pleasure to work with, I am touched by your passion for your clients...us and see it all over your magazine. You truly do just an incredible job in your every service! We are fortunate for you. Look so forward to the future with you! Thank you for having us.
Respectfully,
Tiffany Moon
Window Works of Chattanooga
Respectfully,
Tiffany Moon
Window Works of Chattanooga
Michelle Davis
Aug 15, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Everyone I have worked with at Local Fare is exceptionally professional, responsive, and provides extremely high-quality attention and product. I am regularly impressed with the content and design, and recommend any business who wants to increase their local reputation to call them.
Everyone I have worked with at Local Fare is exceptionally professional, responsive, and provides extremely high-quality attention and product. I am regularly impressed with the content and design, and recommend any business who wants to increase their local reputation to call them.
DeVan Curry
Aug 13, 2021
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Joanne and Juan Bustamante are client centered and results driven. Easy choice for your marketing needs.
Felicia Morris
Jun 08, 2017
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I have known the owner of Local Fare for many years. I applaud his commitment to the community and the families, particularly the young people, in Chattanooga! The publication is simply a physical manifestation to his vision of creating a vibrant environment to live in and visit!
Jerry Givens
Jun 16, 2016
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There is a page that talks about events in April and at least half of the events dont have the location noted. I guess for some reason we should just know like CSO I asked a dozen people in town what is the CSO NOBODY knew until I called the magazine and the lady acted like I was dumb. When all they had to put in the magazine is the Tivoli There were several like that it is nice that they are trying to inform people.
