Business Details
Your Trusted Healthcare Marketing Partner
True North Custom has established itself as a premier healthcare marketing agency with over three decades of specialized industry expertise. Our team combines data-driven decision-making with creative excellence to develop tailored strategies that elevate healthcare brands and solve complex marketing challenges. We maintain HIPAA-compliance across all digital initiatives while delivering measurable results through omni-channel campaigns. With recognition as a Google Premier Partner for two consecutive years, we provide exclusive access to advanced advertising resources and beta testing opportunities.Our collaborative approach focuses on building brand affinity, driving patient engagement, and implementing precision marketing solutions that align with evolving healthcare landscapes. Through transparent analytics and performance measurement systems, we help healthcare organizations optimize marketing ROI while maintaining strict regulatory compliance.
Services
Healthcare Marketing Strategy
Performance Marketing
Brand Development
Digital Advertising
HIPAA-Compliant Campaigns
Highlights and features
- 30 years of exclusive healthcare marketing expertise
- HIPAA-compliant digital marketing solutions
- Google Premier Partner with exclusive advertising resources
- Data-driven strategies with measurable ROI
- Tailored brand development for healthcare organizations
Associations and certifications
- Google Premier Partner
What people say
Transformed our SEM efforts
Incredible results
Great partner
Drive meaningful growth
Expertise has been invaluable
Services
Healthcare Marketing Strategy
We create comprehensive marketing strategies tailored to healthcare organizations' unique needs. Our approach combines 30 years of industry expertise with data analytics to develop targeted campaigns that enhance brand visibility and drive patient engagement. We focus on measurable outcomes through performance metrics and continuous optimization.
Performance Marketing
Our performance marketing services utilize SEO, PPC, and social media strategies to maximize online visibility. We implement HIPAA-compliant digital solutions that connect healthcare providers with patients at critical decision-making moments. Campaigns are optimized through real-time analytics and A/B testing for maximum conversion rates.
Brand Development
We specialize in creating cohesive brand identities for healthcare organizations. Our services include brand discovery, identity development, and messaging strategy that aligns with organizational values. We help healthcare providers establish emotional connections with patients while maintaining professional credibility in competitive markets.
Digital Advertising
Our digital advertising solutions combine precision targeting with HIPAA-compliant messaging. We manage multi-channel campaigns across search, social media, and programmatic platforms to reach healthcare consumers at every stage of their journey. Our Google Premier Partner status provides access to exclusive advertising resources and expert support.
HIPAA-Compliant Campaigns
We ensure all digital marketing initiatives meet strict healthcare privacy regulations. Our team implements secure data handling protocols and compliant advertising practices while maintaining campaign effectiveness. This expertise enables healthcare organizations to leverage digital marketing without compromising patient privacy or regulatory compliance.
People
Michelle Bisson
Senior Vice President of Marketing & Business Development
With extensive experience in healthcare marketing, Michelle leads strategic initiatives that drive growth for healthcare organizations. Her expertise in SEM optimization has delivered significant results for specialty service lines, focusing on orthopedics and weight management programs.
Questions
What healthcare marketing services do you specialize in?
We specialize in HIPAA-compliant digital marketing, brand strategy, performance marketing, SEO/SEM, and omni-channel campaigns tailored to healthcare providers, payers, and specialty practices.
Are you HIPAA-compliant in your marketing practices?
Yes, all our digital marketing initiatives maintain strict HIPAA compliance with secure data handling protocols and privacy-focused advertising strategies.
What makes you a Google Premier Partner?
We've achieved Google Premier Partner status for two consecutive years, placing us in the top 3% of Google Partners with exclusive access to advanced advertising resources and expert support.
How do you measure marketing campaign success?
We use TrueAnalytics for transparent measurement, tracking key metrics like patient acquisition rates, brand engagement, and ROI through data-driven performance dashboards.
Do you work with all types of healthcare organizations?
We partner with health systems, specialty practices, and healthcare payers, providing customized marketing solutions for hospitals, clinics, and insurance providers.
