Business Details
31 Years
experience
Data-Driven Automotive Marketing Solutions for Dealerships
Since 1995, Strategic Marketing has established itself as an industry leader in automotive marketing through innovative data-driven solutions. Our proprietary platformsEmpower, Sales Builder, Service Builder, and Logixleverage advanced analytics to deliver targeted marketing campaigns that drive measurable results. With over 28 years of experience, we have developed partnerships with 9 of the Top 10, 18 of the Top 25, and 28 of the Top 40 Dealer Groups across the U.S., demonstrating our deep industry expertise and commitment to client success. Our team of seasoned professionals combines technical proficiency with strategic insight to help dealerships optimize marketing efforts, enhance customer engagement, and achieve sustainable growth.Recognized as a 16-time Dealer Voted Best Direct Marketing Company and a 3-time Top Workplaces winner, we maintain rigorous standards of excellence, transparency, and client-centric service. Our corporate responsibility initiatives further underscore our dedication to community engagement and ethical business practices, ensuring long-term trust and reliability for our partners.
Services
Empower
Sales Builder
Service Builder
Logix
OEM Partnerships
Details
- Year established: 1995
Highlights and features
- We have 28 years of specialized experience in automotive marketing.
- Our proprietary platforms automate data mining and predictive analytics.
- DMS-certified and OEM-proven partnerships ensure industry alignment.
- Award-winning client success with transparent ROI reporting.
- Team of experts with decades of combined automotive marketing experience.
What people say
Game-changer
Targeted campaigns
Increased revenue
Transparent results
Dependable partner
Services
Empower
Empower automates data mining and marketing campaigns using predictive analytics. It identifies purchase behaviors through trigger points in dealership data, enabling targeted communications that drive customer engagement. This platform reduces manual effort while improving ROI transparency for automotive dealerships.
Sales Builder
Sales Builder optimizes customer targeting through omni-channel marketing strategies. By analyzing dealership data, it identifies high-potential prospects and streamlines follow-up processes to increase conversion rates. The platform enhances marketing efficiency while maintaining personalized customer interactions.
Service Builder
Service Builder improves customer retention through lifecycle marketing campaigns. It identifies service opportunities based on vehicle ownership patterns, helping dealerships increase service bay traffic and customer loyalty through targeted communications.
Logix
Logix provides predictive analytics by processing thousands of data points from dealership management systems. It identifies profitable marketing opportunities and transforms raw data into actionable insights that power all Strategic Marketing platforms for optimal campaign performance.
OEM Partnerships
Our OEM partnerships with brands like General Motors and Stellantis deliver certified marketing solutions. These programs combine manufacturer-specific requirements with data-driven strategies to enhance brand promotion and dealership performance through third-party expertise.
People
Todd Strause
CEO
Todd Strause founded Strategic Marketing in 1995 after working at an automotive marketing firm. He has led the company's transformation into an industry leader through data-driven innovations, earning multiple awards including Ernst & Young Entrepreneur of the Year finalist status.
Bill Tabor
President
Bill Tabor joined Strategic Marketing in 2004 after eight years at Ford Motor Company. As President since 2023, he focuses on strategic partnerships and business growth while balancing family life with his wife and two daughters in Louisville, KY.
Chuck Urevick
CFO/COO
Chuck Urevick brings 25+ years of executive management experience to Strategic Marketing. With prior roles at Nashua Corporation and Newell-Rubbermaid, he oversees finance and operations while holding degrees from Centre College and Indiana University's Kelley School of Business.
John Getsov
Chief Client Director
John Getsov manages OEM relationships with Tier II advertising associations. His 30+ years of automotive marketing experience includes leadership roles with Chevrolet, Toyota, and Subaru local marketing associations, driving strategic client partnerships.
Todd Siegel
Vice President of National Accounts
Todd Siegel leads national account management with prior experience at Coca-Cola and Thornton Oil. He holds MBAs from Bellarmine University and focuses on building dealership relationships while supporting his children's athletic activities in Louisville.
Questions
What automotive marketing platforms does Strategic Marketing offer?
We provide Empower for automated data mining, Sales Builder for lead generation, Service Builder for customer retention, and Logix for predictive analytics.
How does Empower improve dealership marketing?
Empower uses trigger points in dealership data to identify purchase behaviors and automate targeted communications, increasing campaign efficiency and ROI transparency.
Are Strategic Marketing's platforms DMS-certified?
Yes, our solutions are DMS-certified and OEM-proven, ensuring seamless integration with dealership management systems and manufacturer requirements.
What results can dealerships expect from your services?
Clients report increased service revenue, improved lead conversion rates, and measurable ROI through our data-driven campaigns and proprietary analytics.
