Business Details
39 Years
experience
Your Trusted Partner for Real Estate Solutions in Marlborough
Fireside Real Estate is a boutique real estate firm founded on the principle of delivering personalized, ethical service tailored to each client's unique needs. With over 30 years of combined experience, our team specializes in navigating the Metro West Massachusetts market, offering comprehensive support for both buyers and sellers. We prioritize transparency and client advocacy, ensuring every transaction is handled with meticulous attention to detail and market expertise.Our approach combines deep local knowledge with a commitment to leveraging current market trends, enabling us to secure optimal outcomes for our clients. By maintaining a small-team structure, we foster stronger relationships and provide the flexibility to adapt quickly to changing market conditions. Our track record of successful transactions and repeat clientele underscores our dedication to excellence in real estate service.
Services
Home Buying
Home Selling
Property Marketing
Market Analysis
Transaction Support
Details
- Year established: 1987
Highlights and features
- We offer 30+ years of combined real estate experience in Metro West Massachusetts
- Our boutique approach ensures personalized attention and flexible service
- We advocate for clients throughout every step of the transaction process
- Our team provides data-driven market analysis and strategic pricing guidance
- We maintain a proven track record of successful transactions and client satisfaction
Associations and certifications
- REALTOR
What people say
Exceeded expectations
Excellent insights
Professionalism and energy
Patient and thorough
Trusted advisors
Services
Home Buying
Our home buying service guides clients through every step of the purchasing process, from initial property search to closing. We provide market insights, negotiate offers, and coordinate inspections to ensure informed decisions. With personalized support, we help clients find properties that match their specific needs and budget in Metro West Massachusetts.
Home Selling
We offer comprehensive home selling solutions, including pricing strategy, staging advice, and marketing plans. Our team manages showings, negotiates offers, and coordinates with title companies to streamline the selling process. We leverage local market expertise to maximize property value and ensure smooth transactions for homeowners in the Metro West area.
Property Marketing
Our marketing service creates targeted campaigns to showcase properties effectively. We utilize professional photography, virtual tours, and online listings to reach qualified buyers. The strategy includes social media promotion and MLS exposure to ensure maximum visibility for listed properties in Marlborough and surrounding communities.
Market Analysis
We provide detailed market analysis reports to determine competitive pricing for properties. Our service includes comparative market data, trend analysis, and customized recommendations. This data-driven approach helps sellers optimize listing prices and buyers make informed offers based on current Metro West market conditions.
Transaction Support
Our transaction support service coordinates all aspects of real estate closings. We manage documentation, communicate with lenders and attorneys, and ensure compliance with local regulations. This comprehensive support helps buyers and sellers complete transactions efficiently while addressing any issues that arise during the process.
People
Caroline Hanlon
Broker, Owner
Licensed since 1987, Caroline Hanlon brings over 30 years of local real estate expertise to Fireside Real Estate. Based in Marlborough, she specializes in matching clients with properties that meet their unique needs while maintaining a strong focus on ethical service and client satisfaction.
Alexandra Page
Associate Broker, REALTOR
As a second-generation REALTOR, Alexandra Page offers specialized expertise in Metro West real estate transactions. With a focus on client communication and market knowledge, she provides personalized support for both buyers and sellers throughout the property journey.
Eric Ahearn
Sales Associate
Eric Ahearn brings fresh energy to the Fireside Real Estate team, combining modern marketing strategies with traditional real estate values. His approach emphasizes clear communication and dedicated support for clients navigating the Metro West property market.
Patrick Brandenburg
Sales Associate
Patrick Brandenburg contributes to the team with a focus on building strong client relationships and delivering results-driven real estate solutions. His commitment to professional service supports clients in achieving their property goals across the Metro West region.
Questions
What real estate services do you offer?
We provide comprehensive real estate services including home buying, selling, property marketing, market analysis, and transaction support across Metro West Massachusetts.
How does your buying process work?
Our buying process begins with understanding your needs, followed by property search, offer negotiation, inspections, and closing coordination with personalized guidance throughout.
Which areas do you serve?
We specialize in Metro West Massachusetts, including Marlborough, Sudbury, Framingham, Ashland, Southborough, Norwood, Stow, and Hudson communities.
Do you offer financing options?
While we don't provide direct financing, we can connect you with trusted local lenders who offer various mortgage options for home buyers.
What makes you different from other agents?
Our boutique approach combines 30+ years of local expertise with personalized service, ethical practices, and proven transaction success in the Metro West market.
Reviews (4)
Michele Trio
Dec 21, 2019
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My experience with Fireside Real Estate and my agent Alexandra Page exceeded my expectations. I was a first time homebuyer navigating a very competitive market in Greater Boston, but Alexandra pulled out all the stops for me - making multiple trips to open houses and arranging private showings. She held my hand through the entire process and fought on my behalf when things got rocky. I truly felt like I was her only client (even though that was definitely not the case!). I never would have gotten that attention and care anywhere else, she is a wonderful agent and I highly recommend Fireside Real
Rafaellalala C.
May 19, 2019
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As a first-time buyer, I was really overwhelmed when I started the search for my first home. Fireside Real Estate was recommended to me as the best and most personable real estate agency in the MetroWest area. My real estate agent, Alexandra Page, proved that time and again with her thorough knowledge of home construction and the local market. She is knowledgeable, approachable, personable, endlessly patient, and incredibly generous with her time (including mornings, evenings, and weekends over the course of several months). Every time we viewed a new property, Alexandra would perform a methodical
Mark O'Brien
Jun 16, 2018
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Our Real estate agent Laura Testa helped my wife and I find our perfect first home. She is very professional, patient and knowledgeable. Whenever we would check out a home with Laura you can tell she did her research and knew everything about the home. I cant recommend Laura enough and we certainly recommend her to all of our friends and family.
Caroline was also extremely helpful throughout the process and provided invaluable advice throughout the process. Fireside Real Estate has made the complex process of buying a home very painless and simple.
Caroline was also extremely helpful throughout the process and provided invaluable advice throughout the process. Fireside Real Estate has made the complex process of buying a home very painless and simple.
Matt F.
Dec 26, 2017
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The lack of response and professionalism made me speechless. Laura lied about needing documentation to see a home, after speaking to the listing agent of the home, she made it clear this paper work was not required. This was my last email from Laura
"I'm happy to show you homes, but Pembroke is a haul, and without having the proper pre-approval, its time lost that I could have spent working to service other clients. If you are adamant about seeing the house without the proper pre-approval, I would suggest working with Alice who I am sure would be happy to show you the house since she has vested
"I'm happy to show you homes, but Pembroke is a haul, and without having the proper pre-approval, its time lost that I could have spent working to service other clients. If you are adamant about seeing the house without the proper pre-approval, I would suggest working with Alice who I am sure would be happy to show you the house since she has vested
