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Your Trusted Myrtle Beach Real Estate Partner
Latitude 34 Realty has been serving the Myrtle Beach community for over 30 years, offering unparalleled expertise in residential real estate. Our husband-and-wife team, Dan and Kathy Ferraro, bring decades of experience in marketing custom home communities, managing vacation rentals, and operating a successful brokerage. We pride ourselves on deep local market knowledge, honed through decades of living and working in the area. Our approach combines personalized service with strategic negotiation skills to serve buyers, sellers, and investors. With a focus on understanding client needs, we provide tailored solutions for finding dream homes, maximizing property value, and navigating new construction opportunities.

Our commitment to transparency and client education ensures stress-free transactions. Having raised our family here, we understand the unique lifestyle benefits of coastal living. We leverage our extensive network and market insights to deliver exceptional results. Whether you're a first-time buyer or seasoned investor, our dedicated support streamlines every transaction. Our track record of satisfied clients and successful deals underscores our position as trusted local experts.
Services
Residential Real Estate New Home Builds Vacation Rentals Investment Properties Property Sales
Highlights and features
  • 30+ years of local Myrtle Beach market expertise
  • Proven negotiation skills maximizing client returns
  • Personalized service from husband-and-wife team
  • Competitive commissions with transparent pricing
  • Specialized knowledge of new construction incentives
What people say
Great experiences Dedication to quality Perfect home matches Stress-free process Expert guidance
Services
Residential Real Estate
Latitude 34 Realty specializes in residential property transactions across the Grand Strand area. Our expertise covers beachfront condos, suburban homes, and investment properties. With deep market knowledge, we help buyers find ideal homes while maximizing sellers' returns through strategic pricing and marketing. Our personalized approach ensures smooth transactions.
New Home Builds
We guide clients through new construction purchases, leveraging developer incentives and negotiation expertise. Our team explains warranty benefits, available concessions, and neighborhood options. We protect buyer interests during contract reviews and ensure optimal value in modern, low-maintenance properties with current builder incentives.
Property Sales
Our comprehensive selling service includes market analysis, competitive pricing, and professional staging advice. We implement targeted marketing strategies to attract qualified buyers while employing advanced negotiation tactics. Clients receive regular updates throughout the sales process, ensuring transparency and maximizing final sale prices in competitive timelines.
Investment Properties
We advise on income-generating properties with growth potential, combining market trend analysis with investment strategy. Our services include evaluating cash flow potential, identifying vacation rental opportunities, and negotiating favorable terms. We provide ongoing market updates to help investors build and maintain profitable real estate portfolios in coastal markets.
Vacation Rentals
Our vacation rental expertise covers both purchase and management aspects. We help buyers identify high-yield coastal properties while offering sellers comprehensive rental management solutions. We understand seasonal demand patterns and optimize property positioning to maximize rental income and occupancy rates throughout the year.
People
Dan Ferraro
Realtor
With 30+ years in Myrtle Beach real estate, Dan specializes in property sales and investment strategy. He combines market expertise with negotiation skills to serve clients' needs while enjoying family time with his grandchildren.
Kathy Ferraro
Realtor
Kathy brings extensive experience in residential transactions and vacation rental management. Her client-focused approach and local market knowledge help buyers and sellers achieve their real estate goals efficiently and profitably.
Questions
What property types do you specialize in?
We handle all residential properties including beachfront homes, condos, new constructions, and investment properties across the Myrtle Beach area.
How do you assist first-time homebuyers?
We provide step-by-step guidance, neighborhood recommendations, and negotiation support to ensure confident, successful first purchases tailored to your needs.
What selling services do you offer?
Our comprehensive services include market analysis, competitive pricing, professional staging advice, targeted marketing, and expert negotiation to maximize your home's value.
What differentiates your agency?
Our husband-and-wife team offers personalized service with 30+ years of local expertise, focusing exclusively on residential real estate in the Myrtle Beach market.
Do you handle new construction purchases?
Yes, we specialize in new home transactions, leveraging developer incentives and providing expert guidance throughout the construction purchase process.
Reviews (6)
Deborah McDonnell
Jan 31, 2020 Report
Do not trust these realtors. They rented my condo which was supposed to be cleaned prior to my arrival but never was. Laundry was left in washer for me to wash, bathroom had sludge in drain, sheets covered in feces, and syringe and needles left in drawers. Owner Kathy refused to come exam the damage and still have not paid me the rent owed! They do not take their business seriously and I would not trust them. I now have to seek legal counsel to retrieve my money
R. Schaetzl
Dec 10, 2019 Report
My husband and I have been dealing with Dan and Kathy Ferraro from Latitude 34 Realty for over 8 years. They helped us sell a property and purchase 2 others (one of which is our forever home) as well as managed our rental property. Dan, Kathy and their office staff have always been professional, courteous and knowledgeable throughout the years. We would recommend them highly and wouldn't consider going with anyone else.
Bennie Bailey
Dec 01, 2019 Report
Dan was extremely helpful in the purchase of our new beach home. Since were not local he spent a lot of time on the phone answering our questions and helping to get things done. He is very knowledgeable about the market in the area and we really trust his advice. We would recommend his service.
Lisa Hudson
Nov 22, 2019 Report
Our experience with this company started approximately 3 years ago. My husband and I were on vacation and decided to look at condos for a permanent vacation home. We weren't quite ready to purchase but wanted to get an idea of what was available. Kathy was more than happy to accommodate us. This year my husband contacted Dan and ask him to start looking again for properties in the area we love. We could not be happier with our purchase! We are from out of town and had to rely on Dan for so much for our closing to go smoothly. He was always available when we needed him. Thank you Dan and Kathy!
Chuck Dicker
Sep 05, 2019 Report
GREAT PROFESSIONALS! Kathy and Dan are awesome. They will go above and beyond for their clients. They helped my wife and I find the perfect townhome and the entire process went extremely smooth. Since we were from out of town, they arranged all the required inspections for us. If you're looking for a great realty team contact Latitude 34!
Tammy Semshack
Aug 20, 2019 Report
Dan and Kathy of Latitude 34 Realty were so helpful with the sell and purchase of our two condos. They are very knowledgeable and helped us navigate through the purchase of a foreclosed property. They also found us a renter for our first condo, and it was a smooth process from beginning to end. We will not hesitate to use Latitude 34 Realty again. Thank you so much.