Business Details
Your Trusted Real Estate Partner in Myrtle Beach
At Century 21 The Harrelson Group, we are committed to redefining real estate services through transparency and client-centric support. With decades of combined experience in the Myrtle Beach market, our team offers unparalleled expertise in buying, selling, and managing properties across the Grand Strand. Our owner-led approach ensures personalized service, whether youre seeking luxury oceanfront estates, retirement communities, or investment properties.We provide value-added resources like homeowner concierge services, probate assistance, and market analytics to empower informed decisions. Backed by the Century 21 brand, we combine global standards with local market insight to deliver exceptional results.
Services
Homes For Sale
Condos For Sale
Real Estate Agents
Retirement Communities
New Home Sales
Highlights and features
- We offer unparalleled transparency with access to detailed market data and sold property reports.
- Our homeowner concierge services provide end-to-end support for maintenance, inspections, and relocation.
- Over 15 years of local market expertise in the Grand Strands diverse neighborhoods and communities.
- We specialize in niche markets, including 55+ retirement communities and probate real estate.
- Ranked #1 in listings and sales volume, with a dedicated team for new construction and luxury properties.
Associations and certifications
- Century 21
Services
Homes For Sale
Century 21 The Harrelson Group offers access to thousands of residential listings, from starter homes to luxury estates. Our agents specialize in matching buyers with properties in sought-after communities like Carolina Forest and Grande Dunes. We provide detailed market insights to ensure competitive pricing and seamless transactions for both buyers and sellers.
Condos For Sale
We specialize in oceanfront and resort-style condos across the Grand Strand, including inventory at Barefoot Resort and Kingston Plantation. Our team helps buyers compare features like HOA amenities and rental potential while supporting sellers with strategic marketing to attract investors.
Retirement Communities
Our agency leads in 55+ community sales, featuring Del Webb at Grande Dunes and Seasons at Prince Creek. We guide retirees through location selection based on lifestyle needs, connecting them with neighborhoods offering low-maintenance living and recreational amenities tailored to senior residents.
New Home Sales
We partner with top builders in Myrtle Beach to offer pre-construction and newly completed homes. Our services include lot selection in master-planned communities, upgrades guidance, and contracts negotiation, ensuring buyers secure modern energy-efficient homes that align with their budget and preferences.
Probate Real Estate
Certified probate specialists handle estate sales with legal compliance, including court documentation and appraisal processes. We streamline property preparation, marketing, and closing procedures for executors while offering referrals to attorneys and liquidation services to facilitate smooth transactions.
People
Greg Harrelson
Founder
With over 15 years of Grand Strand market expertise, Greg Harrelson established a team known for data-driven strategies and personalized client service.
Kevin Mills
Probate Real Estate Specialist
Specializing in estate sales, Kevin assists families through the probate process with referrals for legal, cleaning, and valuation services.
Lori Lentz-Widner
Agent
A top-performing agent focusing on luxury properties and new constructions, Lori provides expert guidance in competitive market conditions.
Questions
What types of properties does Century 21 The Harrelson Group specialize in?
We specialize in residential homes, luxury estates, oceanfront properties, retirement communities, condos, and investment properties across the Grand Strand.
Do you offer services for first-time homebuyers?
Yes, we provide tailored guidance for first-time buyers, including financing options and neighborhood recommendations.
Can you assist with selling vacation or investment properties?
Absolutely. Our team has specialized expertise in marketing and selling vacation homes and investment properties.
What areas do you cover beyond Myrtle Beach?
We serve North Myrtle Beach, Surfside Beach, Garden City, Murrells Inlet, Pawleys Island, Little River, and Conway.
Do you provide real estate services for probate or estate sales?
Yes, we offer specialized probate real estate services, including court documentation assistance and property liquidation.
How can I list my property with your agency?
Contact us directly at 888-874-2121 or visit our website to schedule a free market analysis and listing consultation.
Videos
Reviews (4)
Ashton Garcia
Dec 30, 2021
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I have followed Greg since the beginning of my career in real estate. He has built a career and a reputation in the industry for being one of the most effective real estate coaches out there. He is very generous with his time and quick to respond when I have a question. He has had a huge role in not only my growth as a realtor in Houston, Texas but in life as well. I would recommend his services to anybody whether it is to buy or sale, learn more on how to do real estate at a high level, or a referral partner. I assure you will not be let down.
Michael Allen
Dec 26, 2021
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I contacted the Harrelson Group and was extremely pleased by their expedient response and professionalism. The services rendered was top notch with a clear goal of complete customer satisfaction. All aspects of the real estate transaction were thoroughly explained by knowledgeable professionals and questions were immediately answered. Recommendations and suggestions were sound and in the best interest of the client. Property was listed and contracted within 72 hours of initial contact with The Harrelson Group. I fully endorse Century 21 The Harrelson Group and their staff.
Realtor Dot Rhone
Dec 20, 2021
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Positive:Professionalism
I've listened to Greg for many years, and he is one of a kind! A first class educator. coach and mentor....
I've listened to Greg for many years, and he is one of a kind! A first class educator. coach and mentor....
Mike Malone
Dec 05, 2021
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Positive:Professionalism,Quality
Real Estate Coaching at its best! Bringing real professional value to my business. Highly recommend over and over to my colleagues...
Real Estate Coaching at its best! Bringing real professional value to my business. Highly recommend over and over to my colleagues...
