Business Details
17 Years
experience
Your Trusted Hospitality PR & Marketing Partner
Founded in 2009, NÜ PR is a boutique public relations and marketing agency specializing in hospitality and lifestyle industries. Our founder, Nancy Uber, brings over two decades of expertise in strategic communications, media relations, and brand development across travel, luxury goods, and culinary sectors. We pride ourselves on fostering creativity through senior-level talent and personalized service, having successfully elevated brands like Kimpton Hotels and Viceroy Resorts through impactful campaigns. Our coast-to-coast operations span California and Hawaii, combining local market knowledge with national reach.With a focus on exceeding expectations, we cultivate long-term client relationships built on trust and measurable results. Our team's deep industry connections and passion for storytelling drive innovative solutions tailored to each client's unique needs. From event management to digital strategy, we deliver comprehensive services that amplify brand visibility and drive business growth. Our commitment to excellence has established NÜ PR as a trusted partner for clients seeking authentic media engagement and strategic market positioning.
Services
Media and Influencer Relations
Social Media Strategy
Event Management
Brand Positioning
Crisis Communications
Content Creation
Marketing Campaigns
Publicity Stunts
Details
- Year established: 2009
Highlights and features
- We offer 20+ years of specialized PR experience in hospitality and luxury lifestyle sectors
- Our team maintains direct relationships with top-tier media and influencers
- We provide coast-to-coast coverage with local market expertise in California and Hawaii
- Our founder personally oversees all client engagements for consistent quality
- We've successfully launched and rebranded over 50 hospitality properties nationwide
Services
Media Relations
We develop targeted media strategies to secure placements in top-tier publications and digital platforms. Our team cultivates relationships with journalists and influencers to generate authentic coverage that builds brand credibility. With expertise across hospitality and lifestyle sectors, we create compelling narratives that resonate with target audiences and drive business results.
Event Management
From concept to execution, we design memorable brand experiences that generate media buzz and client visibility. Our team handles all logistics for product launches, property openings, and special events while ensuring strategic press coverage. We combine creative vision with operational expertise to deliver flawless events that align with brand objectives and exceed stakeholder expectations.
Social Media
We create customized social media campaigns that engage audiences and amplify brand messaging. Our approach combines content creation, influencer partnerships, and analytics to build online communities and drive engagement. By aligning digital efforts with traditional PR strategies, we help clients maintain consistent brand presence across all platforms while measuring performance against clear KPIs.
Brand Positioning
We develop comprehensive brand strategies that define unique value propositions and market differentiation. Through competitive analysis and audience research, we craft positioning statements that guide all communications efforts. Our team ensures consistent brand messaging across all touchpoints while adapting strategies to evolving market conditions and consumer preferences.
Crisis Communications
We help clients prepare for and respond to reputational challenges with proactive communication strategies. Our team develops crisis protocols and response frameworks tailored to specific business needs. When issues arise, we provide real-time counsel to protect brand integrity while maintaining transparency with stakeholders and media outlets.
People
Nancy Uber
Founder & President
With over 20 years in hospitality PR, Nancy specializes in strategic communications and brand storytelling. She has launched 50+ properties nationwide, leveraging media relationships to create impactful campaigns. A California resident since 1998, she brings coastal market expertise and creative vision to every client engagement.
Questions
What industries does NÜ PR specialize in?
We focus primarily on hospitality, luxury lifestyle, and food & beverage sectors including hotels, restaurants, wineries, and premium liquor brands.
How does NÜ PR measure campaign success?
We track media placements, brand sentiment, engagement metrics, and business outcomes through regular reporting tailored to each client's specific KPIs.
Do you work with national or local clients?
We serve clients nationwide with particular expertise in California and Hawaii, offering both local market knowledge and national reach through our media network.
What sets NÜ PR apart from larger agencies?
Our boutique structure provides direct access to senior-level strategists while maintaining the industry connections and resources of larger firms.
How are PR strategies developed?
We begin with brand analysis and market research, then create customized strategies combining media relations, content creation, and targeted outreach to achieve specific business goals.
Reviews (1)
Stacy C.
May 08, 2010
Report
I'm an sf photographer and i've had the pleasure of working with nancy for over 3 years. some of our collaborations were mavericks, xyz, jw marriott hotel, level III, hotel monaco, bar adagio, and la residence luxury inn. she is organized, professional, fun to work with - yet gets the job done! she has a ton of experience and is an innovated thinker. i highly recommend NU pr!
