Business Details
34 Years
experience
Trusted LGBTQ Market Research & Insights Since 1992
Founded in 1992, Community Marketing & Insights (CMI) is the worlds leading LGBTQ market research firm, 100% LGBTQ-owned and -operated. Our mission is to help companies, organizations, universities, and government institutions authentically connect with the LGBTQ community through data-driven insights. With over 25 years of experience, we have pioneered groundbreaking research, including the largest annual LGBTQ community survey, which attracts tens of thousands of participants globally. Our services span custom studies, symposiums, and training programs designed to enhance inclusivity and marketing effectiveness. We emphasize diversity within the LGBTQ spectrum, including families, transgender individuals, and multigenerational segments.Our team of experts combines deep industry knowledge with firsthand community experience to deliver actionable strategies. We maintain partnerships with advocacy groups like the Human Rights Campaign and National LGBT Chamber of Commerce to strengthen community ties. Our work has driven measurable ROI for hundreds of clients, fostering greater visibility and inclusion for the LGBTQ community. We operate with transparency, ethical standards, and a commitment to advancing social progress through research. Our Reno, Nevada-based team continues to lead the industry with innovative methodologies and unwavering dedication to client success.
Services
LGBTQ Market Research
Custom Training Programs
Annual Symposium
Diversity Supplier Services
Community Engagement
Global LGBTQ Insights
Inclusivity Consulting
Symposium Attendance
Research Downloads
Panel Participation
Details
- Year established: 1992
Highlights and features
- 100% LGBTQ-owned and -operated since 1992
- Largest LGBTQ community survey with 32,000 participants
- NGLCC-Certified LGBT Business Enterprise
- Custom training programs for marketing inclusivity
- Proven ROI for hundreds of global clients
Associations and certifications
- NGLCC-Certified LGBT Business Enterprise
Services
LGBTQ Market Research
Our LGBTQ market research provides actionable insights into the buying power, preferences, and demographics of the LGBTQ community. We conduct annual surveys with tens of thousands of participants globally, offering clients data to refine marketing strategies. Our research identifies trends across generations, families, and transgender segments, ensuring targeted and inclusive outreach.
Custom Training Programs
Custom training programs educate sales, marketing, and HR teams on engaging the LGBTQ community effectively. Formats include workshops, presentations, and webinars tailored to organizational needs. Training covers topics like LGBTQ-friendly practices, communications, and measuring ROI, fostering workplace inclusivity and informed marketing strategies for long-term success.
Annual Symposium
The Annual LGBTQ Marketing & Advertising Symposium connects professionals with industry leaders through case studies, research, and networking. Held in partnership with Google NYC, it offers insights into effective LGBTQ marketing strategies. Attendees gain tools to enhance campaigns, improve inclusivity, and leverage community insights for measurable business outcomes.
Diversity Supplier Services
As an NGLCC-Certified LGBT Business Enterprise, we help companies meet diversity supplier goals. Our services connect clients with LGBTQ-owned vendors, enhancing procurement practices. This supports corporate diversity initiatives while promoting economic growth within the LGBTQ community through verified, ethical partnerships.
Global LGBTQ Insights
Global LGBTQ insights analyze market trends across 130 countries, highlighting cultural nuances and opportunities. Our research informs international marketing strategies, ensuring relevance and inclusivity. Clients gain a competitive edge by understanding regional differences in LGBTQ consumer behavior, regulatory environments, and community engagement practices.
People
Thomas Roth
President
Thomas Roth co-founded CMI in 1992 and has led its growth into the worlds premier LGBTQ market research firm. His work focuses on enhancing corporate inclusivity and community engagement through data-driven strategies.
David Paisley
Senior Research Director
David Paisley, co-founder and Senior Research Director, has over 20 years of experience in LGBTQ research. He specializes in translating community insights into actionable marketing strategies for global clients.
Lu Xun
Quantitative Research Director
Lu Xun leads quantitative research initiatives, focusing on global LGBTQ market trends. His work has advanced understanding of LGBTQ consumers in China and other emerging markets, driving inclusive business practices.
Glen Fishman
Projects Director
Glen Fishman directs tourism and hospitality research, managing programs that promote LGBTQ-friendly travel. With 23 years at CMI, he has shaped global hospitality standards through data-driven insights.
Questions
What services does CMI offer?
CMI offers LGBTQ market research, custom training programs, annual symposiums, diversity supplier services, and global insights to help organizations engage the LGBTQ community.
How can CMI help my business connect with LGBTQ consumers?
CMI provides data-driven strategies, training, and research to enhance inclusivity, refine marketing, and measure ROI for LGBTQ-focused initiatives.
Is CMI LGBTQ-owned?
Yes, CMI is 100% LGBTQ-owned and -operated, with NGLCC certification as an LGBT Business Enterprise.
What is the Annual LGBTQ Symposium?
The Annual LGBTQ Symposium is a marketing conference hosted by CMI in partnership with Google NYC, featuring research, case studies, and networking opportunities.
Does CMI conduct international research?
Yes, CMI’s research spans 130 countries, offering global insights into LGBTQ consumer behavior and market trends.
How can I attend a CMI training program?
CMI training programs are customized for organizations and can be delivered on-site or remotely. Contact us for details and scheduling.
