Peninsula Cellars
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Peninsula Cellars
We've been born and raised here, and we work hard here; that history and tradition is directly reflected in the quality of the wines we produce. Peninsula Cellars is a family run winery located on the Old Mission Peninsula, just north of Traverse City, Michigan. The region lies along the 45th parallel, halfway between the north pole and the equator.

This gives the region its distinct micro-climate, that makes it perfect for growing high quality wine grapes. Our philosophy toward wine making has always been very minimalistic, allowing the regional expression of the fruit to come through. The sun, the rain, the wind, and the soil, all under the watchful eye of the grower, are what make our wines so good.
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About Us
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Our tasting room is a converted one room schoolhouse which was built around 1896. The Maple Grove School retains its original windows, floor, slate boards and bell. The building was utilized until the mid 1950's, when the schools consolidated with the Traverse City Public School system. The building sat vacant for a few years until it was purchased by a local artist who used it as a studio.
Meet the Team
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Dave and Joan Kroupa are the founders of Peninsula Cellars. Lifelong cherry farmers, Dave and Joan saw the potential of diversifying their fruit farming operation, and planted vineyards and began planning a winery in 1991. In 1994, their first vintage as Peninsula Cellars was released. Dave represents the fifth generation to have worked on the family farm and business.
Honor Roll Wine Club
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The Honor Roll is more than a wine club, it's becoming a rich part of the family history that is the foundation of Peninsula Cellars. Peninsula Cellars invites you to be part of our family by joining the Honor Roll Wine Club. Choose which club you'd like to join, and enjoy your Peninsula Cellars favorites with friends and family throughout the year in the comfort of your own home.
Visit Us
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Due to licensing restrictions, pets are not permitted on the patio or inside the building. Pets on a leash are welcome in the vineyard seating area. Please clean up after your pets should they make a mess. Our patio has been arranged to allow for the permitted occupancy allowed by law and spaced appropriately.
Peninsula Proud
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The Kroupa family has been farming on Old Mission Peninsula for over one-hundred years. What began as a way to survive by farming fruit on Old Mission, has become our way of life. Owner and winemaker John Kroupa, is the sixth-generation to farm the land just like his ancestors did before him. Each Peninsula Cellars wine is made from grapes grown right here on Old Mission Peninsula.
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