Building a loyal customer base is not about who's aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they'll put their money where their heart is. Even when somebody else whistles. That's true brand participation. The difference between a customer and a brand's best friend.
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It has been since we started this LevLane thing over 30 years ago. See, we believe the best brands aren't handed down from agencies as shiny, finished packages. The best brands are built from the inside out. They're rooted in raw, real, give-it-to-you-straight brand truths. Where did the time go? At LevLane we just marked our 37th year, a rarity in this business of madmen and the next hot thing.
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Look up LevLaner in the dictionary and you know what you'll find? Nothing, because it's a word we made up. But look up at that billboard on 95. Look to your inbox and find the comprehensive email delivered at 7am. Or look at that wave of new customers flooding your business. There you'll see the traces of a LevLaner-those wonderfully talented, endearingly wacky folks we're lucky enough to get to work with every day.
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