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Business Details
38 Years
experience
Trusted Financial Advisers for Doctors & Dentists
Suncoast Advisory Group has been dedicated to transforming financial planning into a holistic, client-centered experience since 1988. Our approach prioritizes understanding clients' values, goals, and behavioral patterns to create personalized financial life plans that align with their unique aspirations. Specializing in serving medical professionals and business owners, we combine over 35 years of industry expertise with cutting-edge tools like our Alignment Method to integrate financial strategy with personal fulfillment. Our team of certified professionals, including CFP and ChFC designees, focuses on eliminating financial uncertainty through transparent communication and jargon-free advice. We emphasize long-term relationships built on trust, offering comprehensive services ranging from investment management to business succession planning.

Our proprietary Behavioral DNA analysis helps clients uncover emotional drivers behind financial decisions, enabling more effective wealth creation strategies. With a national reputation for innovation in financial life planning, we maintain a commitment to simplicity through our Family Financial Website platform. Our annual retainer model ensures clients receive unbiased guidance without hidden fees or surprises. By addressing both personal and business financial needs, we help clients achieve work-life balance while building sustainable wealth. Our track record of success with physicians and dentists demonstrates our ability to deliver tailored solutions for high-earning professionals facing complex financial challenges.
Services
Financial Life Planning Investment Management Retirement Planning Business Succession Planning Behavioral DNA Analysis Tax Strategy Consulting Estate Planning Coordination Fringe Benefit Planning
Details
  • Year established: 1988
Highlights and features
  • We offer 35+ years of specialized experience with medical professionals
  • Our holistic approach integrates Behavioral DNA analysis with financial planning
  • We provide customized plans with transparent annual retainer pricing
  • Our team includes certified financial planning experts (CFP, ChFC)
  • We implement proprietary Alignment Method for values-based financial strategies
Associations and certifications
  • CFP
  • ChFC
What people say
Expertise with physicians Behavioral insights Personalized plans 35 years experience
Services
Financial Life Planning
Our holistic financial life planning process helps clients align financial decisions with personal values and behavioral patterns. This comprehensive approach addresses both immediate needs and long-term aspirations through personalized strategies that integrate investment management, tax planning, and life goals. Designed specifically for high-earning professionals, our planning process helps create sustainable wealth while maintaining work-life balance.
Investment Management
We provide customized investment management services tailored to individual risk profiles and financial objectives. Our approach combines modern portfolio theory with behavioral analysis to create diversified strategies that align with clients' financial life plans. Regular performance reviews and risk assessments ensure portfolios remain aligned with evolving personal and business goals while maintaining appropriate risk parameters.
Retirement Planning
Our retirement planning services focus on creating sustainable income streams while minimizing tax liabilities. We analyze Social Security optimization, pension options, and portfolio withdrawals to develop personalized retirement income strategies. This includes comprehensive analysis of healthcare costs, long-term care needs, and estate planning considerations to ensure financial security throughout retirement years.
Business Succession Planning
We specialize in business succession planning for medical professionals and practice owners. Our services include entity structure analysis, buy-sell agreement review, and compensation strategy development. We help create smooth transition plans that protect business value while aligning with personal financial goals for practice owners preparing for retirement or ownership changes.
Behavioral DNA Analysis
Our proprietary Behavioral DNA analysis identifies emotional drivers behind financial decisions. This behavioral assessment helps clients understand their natural tendencies under pressure and how these affect wealth creation. By integrating psychological insights with financial planning, we help clients overcome decision-making barriers and develop strategies that align with their unique behavioral profiles.
People
Rick O. Helbing
Financial Life Advisor
CFP and ChFC professional with 35+ years experience specializing in financial planning for medical professionals. Developed a four-stage financial life planning process integrating behavioral analysis. Former Pabst Brewery executive turned financial advisor, known for combining stoic wisdom with practical financial strategies.
Renee Jeffries
Financial Paraplanner
FPQP-certified financial paraplanner with two decades of industry experience. Serves as primary client contact, focusing on clear communication and detailed financial documentation. Active community volunteer with expertise in institutional relationship management and client service coordination.
Questions
What makes your financial planning different from other advisors?
Our approach uniquely combines Behavioral DNA analysis with comprehensive financial planning to address both psychological factors and technical aspects of wealth management.
Do you specialize in any particular profession?
We specialize in serving medical professionals and business owners, with over 35 years of experience creating tailored financial solutions for doctors and dentists.
How are your fees structured?
We use a transparent annual retainer model for comprehensive services and asset-based fees for investment management, with clear pricing tiers based on client needs.
What services do you offer beyond investment management?
We provide full-spectrum financial life planning including retirement strategy, business succession planning, tax optimization, and estate planning coordination.
How do you help clients with behavioral financial challenges?
Our proprietary Behavioral DNA analysis identifies emotional decision-making patterns, helping clients develop strategies to overcome common financial behavior pitfalls.
Can you work with clients outside Florida?
Yes, we serve clients nationwide with digital tools and virtual meetings while maintaining our Sarasota, Florida headquarters.