Apex Digital Media

Apex Digital Media at it's core is an audience development firm. Anyone can build a website these days - there are all kinds of software that will allow you to drag and drop one together. When a business comes to us and says "Hey why is my pay-per-click campaign doing so poorly?" Usually the problem is the website or landing page.

The buzz in the digital advertising world for the past few years has been about "content marketing." What these advertisers are buzzing about is actually the age old method of brand story telling that every major brand uses. From Coca-Cola and Nike to Mercedes & Apple, It's this type of content marketing that has propelled most major brands to the level of cultural status they share today.

Social Media Management has become a necessity for any modern business. If you exist, you better have a social media presence. How large it is depends on a lot of factors, your industry, adaption rates among your core demographics, and other fancy advertising language we'll skip for now. The first reason is because they don't have time to effectively manage a social presence on their own.

Facebook marketing has become necessary for any serious business. This is because Facebook, is of course the most prominent and pervasive social media network in existence today. In fact, Google & Facebook alone boast probably the largest percentages of actual online audience. Platforms like Snapchat & Twitter aren't far behind and it will be interesting to see what the future holds for social technology.

Instagram is probably one of the most important social media platforms since Facebook. The hype around it is warranted and here's why: It gives brands a huge platform to tell visual stories. The way that instagram's hashtag system works, as a discovery engine is a fantastic way to get your ideas in front of an interested audience.